Forrester eCommerce
MAY 4, 2025
If you havent seen it yet and have 55 seconds to spare, I highly recommend you take a look at the Heinz AI Ketchup campaign. By asking Dall-E 2 to generate an image of a Ketchup-Bottle, the firm provided creative and entertaining proof that Heinz is not just another Ketchup brand.
Practical eCommerce
MAY 4, 2025
Marketplace items require some form of a product identifier unless exempted by Amazon. The post Sell on Amazon without GTINs or UPCs appeared first on Practical Ecommerce.
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RetailWire
MAY 4, 2025
If it goes through, JetBlue and United will make a huge conglomerate.
Email Audience
MAY 4, 2025
On the surface, SEO and email marketing seem like completely different animals. One lives in inboxes, the other fights for space on search engine results pages. Most marketers keep them in separate lanes, without thinking about how to make them both work together. And honestly, thats a missed opportunity. What if these two pillars of digital marketing actually worked better as a team?
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
RetailWire
MAY 4, 2025
Carnival Cruise Line has a zero-tolerance policy for violence.
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