Kissmetrics
DECEMBER 11, 2022
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
Forrester eCommerce
DECEMBER 11, 2022
Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics. My latest published report Drive Your Digital Experience Investments And Operations With The Right Metrics provides a […].
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Bryan Eisenberg
DECEMBER 11, 2022
Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells. In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day.
Algopix
DECEMBER 11, 2022
What Is Best Sellers Rank? Best Sellers Rank, or BSR, is an algorithm-based ranking system used by Amazon to determine the popularity of products. The rank is updated hourly and is based on sales of a product over the previous 24 hours. The higher a product’s Best Sellers Rank, the more popular the product is. Amazon has over 65 million products listed, so BSR is an important factor for sellers to monitor and understand as it can have a huge impact on their sales.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
AcquireConvert
DECEMBER 11, 2022
Shopify vs GoDaddy: Background. GoDaddy started life in 1997, in Phoenix, Az. Founded by entrepreneur Bob Parsons, it’s now a household name with over 21 million customers, over 80 million domain names and more than 6,600 employees worldwide. While GoDaddy has steadily added new strings to its service offerings over the years — beyond simple domain name registrations to hosting, websites, email and so on — it now appears to be ramping up its online store efforts.
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