How To Use Consumer Psychology And Pricing Mind Games To Increase Sales
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SEPTEMBER 16, 2018
Pricing your products effectively isn’t just about assigning a set of numbers to items that you sell. It’s also about managing perceptions and understanding consumer psychology. A common misconception is that customers shop primarily based on logical thinking. Especially with the advent of the internet and instant price comparisons, you might think that most purchasing decisions are made based on numbers and hard data.
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