Mon.Jan 06, 2020

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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. I received 78 briefings from the technology companies who are inventing new ways to […].

Channel 524
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eCommerce SEO Tips

Groove

Ranking on a search engine results page (SERP) is crucial if you want searchers to find your eCommerce site. Websites with great SEO strategies appear on the first page of search results and acquire more traffic, resulting in more conversions. Without an SEO strategy, people are not directed to your website because it does not show up in organic search results.

SEO 293
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Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester eCommerce

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). Shoppers are not just looking for a good deal, they want to appease their sense of social responsibility to feel like they’re doing some GOOD with their purchase – or at least, not making it […].

Consumer 395
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Magento End of Life : Your Survival Guide for a Last-Minute Replatform (6 Month Countdown)

BigCommerce

Magento first announced they would no longer be supporting updates to their Magento 1 software way back in September 2018.

Magento 252
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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What To Know Before Selling Online

RTP blog

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base. These online marketplaces often manage the online legal regulations for starting an online e-Commerce store, but there are times when sellers/shop owners are the ones responsible for knowing and following the rules and

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Can High Achievers Live A Balanced Life? My Take On The 4 Burners Theory

My Wife Quit Her Job

Elon Musk is one of the most successful entrepreneurs on the planet but he works 100 hours per week. Sheryl Sandberg states that women routinely settle for non-leadership roles because they put their families first. But can you have it both ways? Can a high achiever live a balanced life without making huge sacrifices? A while ago, my buddy James Clear introduced to me to the 4 burners theory.

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How to Dropship on Shopify – A Step by Step Guide

Ecommerce Platforms

The majority of us who want to step into the sphere of ecommerce don't have the time, money, or space to manufacture, store, and deliver wares to customers — if you can relate, then dropshipping is the best solution for you. This business model works wonders for eliminating all the typical headaches that come with running an online store. So, now we've (hopefully) piqued your interest, let's take a look at our step by step guide on how to dropship on Shopify… What's Dropshipping?

Shopify 171
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The Impact of Email Marketing ROI

Omnisend

Return on investment (ROI) stands out as an important metric for businesses involved in ecommerce. ROI allows ecommerce companies to measure how effective their marketing and promotion efforts are. How well they perform compared to previous years or months. Changes that draw in more revenue. Customers’ reactions to changes in the company. While it may Read more The post The Impact of Email Marketing ROI appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 181
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8 Tips To Identify Ideal Audience In 2020

MakeWebBetter

Taking shots in the dark and shooting has a chance of hitting bullseye, but only once in a hundred, or maybe thousand times. Do that and you’ll waste all your arrows. Running your business without knowing who your target audience is also like wasting your arrows or money. Frankly, there are countless businesses out there […]. The post 8 Tips To Identify Ideal Audience In 2020 appeared first on MakeWebBetter.

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A Quick Guide to Push Notification Marketing

Omnisend

Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. In fact, push notifications are particularly effective for certain kinds of messaging, and they’re easier to set up and manage than ever before. With that in mind, this article will Read more The post A Quick Guide to Push Notification Marketing appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 166
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 ways B2B automation will transform your ecommerce business

GetElastic

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with marketing automation.

B2B 155
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How eCommerce Brands Win Big by Going Green

ESW

Sustainability has become a major concern in eCommerce. Every day, more and more brands are taking steps to reduce their impact on the environment. There’s more than one good reason why so many brands are going green. As you’ll see, becoming more sustainable doesn’t just make environmental sense. It benefits virtually every aspect of your business, from your employees to your customers to your bottom line.

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286: The Brutal Truth About Success That No One Talks About – My Take On The 4 Burners Theory

My Wife Quit Her Job

I’m doing a solo episode today because I want to talk about something that’s been on my mind for quite some time, the 4 burners theory to success in life. Now the 4 burners theory is something that my buddy James Clear introduced me to at one of my masterminds and it’s a theory that forces you to think deeply about the priorities in your life.

Books 120
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8 Tips to identify Ideal Audience in 2020

MakeWebBetter

Taking shots in the dark and shooting has a chance of hitting bullseye, but only once in a hundred, or maybe thousand times. Do that and you’ll waste all your arrows. Running your business without knowing who your target audience is also like wasting your arrows or money. Frankly, there are countless businesses out there […]. The post 8 Tips to identify Ideal Audience in 2020 appeared first on MakeWebBetter.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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LiveIntent Recognized as One of the Hottest Companies of 2019

Liveintent

LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. . We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax

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No Toy Left Behind: 3 Tactics for Selling Less Popular Items Post-Holiday

Sailthru

Every year, there are hundreds of lists with the hottest gifts : the it toys, latest gadgets and key stocking fillers. But now that we’re in the post-holiday period, what happens with those items that don’t find themselves on the popular lists? . You still need to move that product, or it’ll eat into long-term budgets because of continual storage space requirements.

Toys 88
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5 Most Innovative Strategies for Toy and Baby Brands | Salsify

Salsify

For toy and baby brands, innovative strategies are the keys to success. While the closure of toy giant Toys "R" Us led to a decrease in sales in early 2019, things are looking up. "Despite the lingering and minor evaporation from the loss of Toys 'R' Us, the toy industry is poised for growth in 2020 and 2021 ," said Juli Lennett, vice president and industry adviser for toys at The NPD Group.

Toys 78
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How to Drive Revenue with Generation Z Sales

Wiser

Generation Z has quickly become an incredibly important demographic for brands and retailers. According to a Barkley report, Gen Z—specifically those aged 16-24—has a total spending power of $143 billion. That means this group is expected to contribute billions of dollars in retail sales, spending a combination of earned income and allowance. Furthermore, there are an estimated 50 million or more Gen Zers in the U.S.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What Does It Take to Win on Wayfair and Overstock? | Salsify

Salsify

Furniture sales have lagged in the last year. In November 2019, industry sales were up only 0.4% , according to the U.S. Census Bureau, while retail as a whole grew 3.2%. This lull means retailers like Overstock and Wayfair — retailers that built their reputations on serving this market with online innovations — must continue to differentiate their online shopping experiences without the guarantee of double-digit year-over-year growth.

Retail 78
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LiveIntent Recognized as One of the Hottest Adtech Companies of 2019

Liveintent

Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. . We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax.

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5 Trends to Give Retailers The Competitive Edge in 2020

iQmetrix

Whew! We made it! We’re back to work in a new year — nay, a new decade! How are you easing back to into the grind?

Retail 42
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In 2019, We Sent 83B Emails. Here’s What the Top Subject Lines Had In Common

Sailthru

As the world’s largest sender of personalized email, Sailthru sends millions of messages every minute. Throughout 2019, that translated to roughly 83 billion emails, a 7% increase over the previous year. Of course, it’s not just about sending email. It’s about sending good email, which won’t be opened without a strong subject line. Here are six observations about the top subject lines, based on the 500 messages we sent with the highest open rates.

Gifts 78
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib