Enhancing the Post-Purchase Experience: A 2025 Guide
lateshipment
MARCH 15, 2025
Youve secured the salecongratulations! But what happens next? If you think that the customer journey ends at checkout, youre in for a rude awakening. 56% of customers say theyre disappointed with their post-purchase experience, with Accenture reporting that only 17% of consumers feel businesses actually care about what happens after they buy. That tiny, tragic percentage means most customers feel abandoned at the worst possible momentwhen theyre eagerly awaiting their order.
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