Tue.Dec 13, 2022

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CMOs Drive Growth With Media Inclusivity

Forrester eCommerce

After the 2020 murder of George Floyd, brands and agencies swiftly made bold commitments to invest in Black-owned media companies. The goal? To better reflect the diversity of brands’ audiences and create a more equitable media ecosystem. While well-intentioned, it too narrowly focused media dollars solely on minority-owned media groups and away from other critical […].

Other 195
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Adidas, Nike Seek Sales, not Gooooals, at the World Cup

Retail TouchPoints

As the 2022 FIFA World Cup nears its conclusion, another battle is playing out in consumers’ shopping baskets: Adidas and Nike are going head-to-head to capture merchandise sales for the quadrennial tournament. Official World Cup ball from Adidas. As the main sponsor of the event, Adidas would seem to have the advantage, but Nike is holding its own on the product pitch, according to data from Refinitiv.

Games 233
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How To Get Executives To Buy In To CX Transformation

Forrester eCommerce

Win support for customer experience transformation by connecting CX to financial goals. Learn how to craft a compelling CX business case, with examples.

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Best Buy-TalkShopLive Partnership Brings In-Store Pickup to Livestream Shopping

Retail TouchPoints

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. The show debuted on Dec. 12, 2022 with a segment hosted by media personality Noah Schnacky, who led viewers through a live tour of his favorite products, which customers could purchase via the program and pick up at Best Buy.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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CX EMEA 2023: Bold Focus

Forrester eCommerce

Take the initiative and use targeted innovation as the answer to tough times. Learn more at our event, CX EMEA 2023.

Events 195
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Hormel Foods Adds Data Platform to Improve Communication with Retailers

Retail TouchPoints

Hormel Foods has partnered with open-data retail platform Crisp to expand its data capabilities. Hormel plans to use the platform to share and leverage historical and real-time data insights from retailers in Google Cloud in order to help the brand improve business performance for its retail customers. Crisp will enable Hormel Foods to access and share real-time delivery, retail, supply chain, manufacturing and inventory data.

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3 marketing priorities for 2023

Liveintent

Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. However, since then, Google has delayed deprecation twice. Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead.

Marketing 118
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Sears Hometown files for bankruptcy amid disputes with ‘new Sears’

RetailDive

Financial strain and a lack of inventory led to the move, three years after Eddie Lampert-run TransformCo reacquired the home goods chain.

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Staking a claim in $61.15bn in digital ad spend

Liveintent

Tech, retail, and streaming giants alike are serious about advertising. While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. Retail media, in particular, has boomed and shows no signs of slowing down. Twenty-five percent of retailers are generating more than $100 million in revenue from their media networks.

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Lord & Taylor is latest to set up retail media network

RetailDive

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Sailthru’s 2022 Year in Review 

Sailthru

2022 has been another year for the books – especially for cross-channel marketers. Marketing trends continue to keep us on our toes, ensuring we evolve our strategies to stand out and connect with our audience. This year has seen a focus on nurturing customer relationships, by establishing trust, creating lasting impressions and providing value, all in the pursuit of connection.

Events 78
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Optimizing Your Website With Schema Markup

ROI Revolution

What is schema markup? Is it the same as structured data? How do you add it to your website? Keep reading for the answers to these questions and more, as we cover all things schema-related for SEO and free and paid product listings. This article primarily covers Google but also applies to other platforms such as Meta, Microsoft, etc. What Is Schema Markup?

SEO 78
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FedEx to launch consolidated returns service

RetailDive

The carrier is touting the service as a low-price option for shippers in an expensive reverse logistics market.

Marketing 119
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Promotions – a holiday gift for shopper and retailer

iVend

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. They increase sales, build loyalty, and delight customers. They also deliver rapid results, complementing longer term brand building strategies. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Learn more about our integrated retail technology platform.

Gifts 80
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Nike plans first ‘World of Flight’ Jordan concept

RetailDive

Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.

Retail 100
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3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. And if you’re an ecommerce business not on social media, it can be difficult to scale and grow.

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Understanding Homeware Market Shifts

Dynamic Action

Once a pandemic hero category, homeware has taken a hit as supply chain struggles and the cost of living crisis dampened consumer confidence. This report covers four key areas of consideration to get your business back on track using the EDITED Market Intelligence platform. Key Takeaways Investment has pivoted away from home accessories into big-ticket items, such as kitchen fixtures and sofas.

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Best Buy, TalkShopLive debut in-store pickup for livestream shopping

RetailDive

The partnership gives online shoppers the ability to sidestep long delivery times.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to solve Google Analytics 4 quota issues in Looker Studio

Funnel.io

Read on if you are looking for ways to handle the errors you might see in Looker Studio, like " Data set configuration error". These errors can be the result of exceeding Google Analytics 4 (GA4) quotas.

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Supply chain should ‘easily handle’ remainder of the holiday season: NRF

RetailDive

Ports are “headed into their winter lull” after a busy and challenging year, according to a new report.

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Wholesale vs. Retail: Meaning, Differences, & Profitability

Korona

Wholesalers and retailers are vital components of the consumer chain. They’re dependent on each other but have different ways of operating and management. If you want to start a retail business, eCommerce, or brick-and-mortar, one of the most important considerations is inventory. It’s always important to find a balance between the products that customers are looking for and those that are unique enough to make your business stand out. .

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Record number of young adults are living with their parents

RetailWire

Young Millennials and members of Gen Z have pushed the number of young adults living with their parents to record levels. A percentage of the money these consumers are saving on rent is going towards the purchase of luxury handbags and watches, according to Morgan Stanley.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Wholesale vs. Retail: Meaning, Differences, & Where to Start Copy

Korona

Wholesalers and retailers are vital components of the consumer chain. They’re dependent on each other but have different ways of operating and management. If you want to start a retail business, eCommerce, or brick-and-mortar, one of the most important considerations is inventory. It’s always important to find a balance between the products that customers are looking for and those that are unique enough to make your business stand out. .

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Railroad workers want the federal government to grant them sick time

RetailWire

Rail workers are asking President Joe Biden or a federal agency to issue an order granting them seven paid sick leave days a year. The dispute over paid sick leave was at the heart of the impasse between the workers and freight rail operators in the recent labor negotiations. Congress passed a bill that forced workers to accept a compromise deal that did not include the paid sick leave provision.

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Skincare brand InnBeauty Project raises $12M

RetailDive

The direct-to-consumer company has raised funds to promote growth in an industry that has thrived in spite of macroeconomic pressures this year.

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Inflation falls to lowest level since 2021

RetailWire

The cost of the living in the U.S. rose 0.1 percent in November, below the 0.3 percent increase expected by economists. The annual rate of inflation fell to 7.1 percent from 7.7 percent in October and 9.1 percent in June.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Logo Maker: Use the Advanced Features to Get the Most Out of Logo Creators

Digital Doughnut

When it comes to creating a logo, you want to make sure that you are using the best tools available. This is where specialized design tools come in handy.

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Chinese adjust as government eases zero-COVID rules

RetailWire

COVID-19 cases are spiking in cities across China as the country begins easing its zero-COVID policies. This has led many Chinese to self-isolate at home, which has led to a spike in the sales of medications and other products while at the same time reducing the number of people who go outside. “I’ve never seen fewer people on the streets and more people wearing masks outside in the past three years,” said Ms.

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Salsify Publishes 2022 Equity, Diversity, and Inclusion (ED&I) Report [Download] | Salsify

Salsify

Salsify published its second annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.

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Retailers tighten return policies

RetailWire

Sixty percent of retailers have changed their return policies to reduce the amount of time that consumers have to bring an item back, charging restocking fees or telling customers they will have to pay for shipping costs, according to goTRG.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib