Don’t Sell the Steak… Unless You’ve Got One.
Bryan Eisenberg
APRIL 12, 2025
In the middle of the Great Depression, when wallets were thin and hope was even thinner, a young copywriter named Elmer Wheeler said something that changed everything: Dont sell the steak. Sell the sizzle. That line crackled its way into the halls of marketing history. Because Wheeler saw something others didnt. While companies pushed facts, he pulled feelings.
130 
Let's personalize your content