Forrester eCommerce
SEPTEMBER 27, 2018
Do you see the Chief Digital Officer as some kind of digital superhero, swooping in to rescue a dysfunctional business and transform it into a digital powerhouse? The truth is Chief Digital Officers can be very effective with strong CEO backing, but they are not always necessary. A business savvy, customer-obsessed CIO can be as […].
Optimizely
SEPTEMBER 27, 2018
Have you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? For many people around the world, this is a frustrating reality. It’s clearly a terrible customer experience and yet, many brands don’t do much to fix it because even in 2018, international ecommerce can be intimidating.
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Forrester eCommerce
SEPTEMBER 27, 2018
You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way you have surveyed the moment and you know that big things are poised to happen.
My Wife Quit Her Job
SEPTEMBER 27, 2018
A few weeks ago, I attended Klaviyo’s first ever email marketing conference and it was an amazing event. In this episode I go over some of my key takeaways from day 1 along with Toni Anderson and Austin Brawner of Ecommerce Influence. What You’ll Learn How to create optin forms to attract higher LTV customers Is giving away coupon codes for an email a good idea any more?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
SEPTEMBER 27, 2018
By Jessica Bergmann, Salesforce ‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products , while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones. Devices like Echo, Google Home, Siri, and Cortana are bringing retailers and brands directly into customers’ homes.
Fastr
SEPTEMBER 27, 2018
Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags.
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Omniconvert
SEPTEMBER 27, 2018
I’m back with the monthly dose of product updates. What comes next is not for the faint-hearted. ??Update #1: Create experiments based on buying behavior. There are 99 million bicycles in Beijing. That’s a fact. Like the fact that we have over 40 parameters (ex: weather, location or days since the last visit) which you […]. The post New in Omniconvert: September edition appeared first on eCommerce Growth Marketing Blog.
Wiser
SEPTEMBER 27, 2018
Did you know that the average cart abandonment rate at the beginning of 2018 was 75.6 percent? Therefore, according to the data from SaleCycle, for every four shoppers to your site, three leave without buying anything. . That’s a lot of untapped potential, and cart abandonment is a very real issue facing eCommerce retailers today. Thankfully, there are plenty of tactics you can use to try to reduce that 75.6 percent.
Omniconvert
SEPTEMBER 27, 2018
I’m back with the monthly dose of product updates. What comes next is not for the faint-hearted. ??Update #1: Create experiments based on buying behavior. There are 99 million bicycles in Beijing. That’s a fact. Like the fact that we have over 40 parameters (ex: weather, location or days since the last visit) which you […]. The post New in Omniconvert: September edition appeared first on eCommerce Growth Marketing Blog.
ecomdash
SEPTEMBER 27, 2018
As an ecommerce retailer, you know the busiest time of the year is just around the corner. Summer is over, back-to-school sales and promotions have run their course, and it’s time to start planning for the holidays. Without a solid marketing strategy for the holiday season, you may miss out on the most profitable time of the year. Just last year, holiday season ecommerce sales topped out at $108.2 billion , an increase of almost 15 percent since 2016.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Lemonstand
SEPTEMBER 27, 2018
There’s many different ways of working with influencers to spread the word about your brand and products. This article dives into 7 unique influencer marketing collaboration ideas that you can use as inspiration. Just in case you need a quick update about Influencer Marketing, here’s a link to refresh your memory. For Lemonstand Merchants and store owners, you have two main key advantages to this critical marketing channel.
TradeGecko
SEPTEMBER 27, 2018
Every CEO wants their company’s revenue to grow, after all it is one of their primary metrics of success. A sizeable increase in sales is not usually easy to come by and executives must employ creative tactics to continue to drive growth. In today’s competitive multichannel business landscape, companies that don’t think outside the box and develop creative solutions to move the needle will find their days numbered.
ROI Revolution
SEPTEMBER 27, 2018
We’re just around the corner from 2019. Are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Based on over $300 million in annual ad spend from our 300+ clients, we’ve prepared a 2nd edition of our exclusive Ecommerce Paid Search Report. With data from Q1 and Q2 2018, this updated report uncovers paid search insights and opportunities for brands, retailers, and ecommerce merchants to grow digital advertising revenue through the remainder of 2018 &
TradeGecko
SEPTEMBER 27, 2018
Every CEO wants their company’s revenue to grow, after all it is one of their primary metrics of success. A sizeable increase in sales is not usually easy to come by and executives must employ creative tactics to continue to drive growth. In today’s competitive multichannel business landscape, companies that don’t think outside the box and develop creative solutions to move the needle will find their days numbered.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
CPC Strategy
SEPTEMBER 27, 2018
When it comes to being a successful online merchant, few things are as important as your product choice. After all, your products are. > Read More. The post How to Find the Best Products to Sell Online in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Kibo
SEPTEMBER 27, 2018
Consumers are cautious about online security as they head into the holidays. […]. The post Just in Time for Holiday Shopping: 3 Tips to Boost Confidence in eComm Security appeared first on The Omni Channel.
OrderDynamics
SEPTEMBER 27, 2018
Infographic: Future of Ecommerce in 60 Stats. No surprise, global projections peg ecommerce at a $4.9 Trillion dollar business by 2021. At this wild growth, retailers must think about ways to accelerate their own pace. A key part of tapping into this growth will be personalization. In fact, 41% of consumers switched to a new retailer due to personalization, according to Accenture.
Prisync
SEPTEMBER 27, 2018
For e-Commerce owners, the holiday period isn’t just a time to rest, spend time with family and enjoy festivities. It’s a crucial time to increase the amount of revenue and therefore profit that you make. But in order to do that, you need to make sure you understand the complexities of selling during the holiday. The post 6 E-commerce Holiday Selling Tips You Can’t Live Without appeared first on Prisync's E-Commerce Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Customer Communications Group
SEPTEMBER 27, 2018
Our Retail Customer Loyalty Study revealed a new perspective on lapsed customers — who may be more loyal than you think. See why it’s time to re-think your definition of inactive and refresh your win-back strategies. The post How to Win Back Lapsed Customers appeared first on CCG.
Dynamic Yield
SEPTEMBER 27, 2018
A recommendation engine refers to the technology used to tailor which pieces of content or particular products will be shown to an individual while they interact on a brand’s digital properties. Sometimes referred to as a recommendation (or recommender) system, a recommendation engine is fueled by a web of complex algorithmic decisions. These algorithms mine […].
Etail Solutions
SEPTEMBER 27, 2018
The following is an excerpt from an article written by Michael Anderson, Etail’s co-founder and CEO, that was published by Ecommerce Platforms. Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace… The post A Survival Guide For Third-Party Amazon Sellers appeared first on Etail Solutions.
iQmetrix
SEPTEMBER 27, 2018
We’ve said it once and we’ll say it again—with the emerging trend of repair, the number of repair shops, in-store booths, and independent kiosks are growing.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ItemMaster
SEPTEMBER 27, 2018
Storytelling is the way forward in brand marketing and with good reason. Consumers are demanding it. Gone are the days of 30-second TV ads featuring spotless kitchens with picture-perfect models. Today, authenticity rules, warts and all. Luckily, brands can leverage enhanced product attributes, food labels and certifications to provide a credible basis for a genuine brand story that resonates with consumers.
ItemMaster
SEPTEMBER 27, 2018
Storytelling is the way forward in brand marketing and with good reason. Consumers are demanding it. Gone are the days of 30-second TV ads featuring spotless kitchens with picture-perfect models. Today, authenticity rules, warts and all. Luckily, brands can leverage enhanced product attributes, food labels and certifications to provide a credible basis for a genuine brand story that resonates with consumers.
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