Fri.Dec 21, 2018

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Ecommerce Optimization: 11 Steps to Boost Conversions with Copywriting

Ecommerce Platforms

If you aren't happy with your conversion rates for your online store, then you've come in the right place. This is where mastering the art of copywriting for ecommerce platforms comes into its own. Once you've got to grips with the art of writing compelling copy, you're more likely to engage with consumers in a way that touches them- and therefore, pushes them further down the sales process.

eCommerce 174
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Indian Grocery Sector Grasp Ecommerce

Ecommerce Guru

An increasing number of Indians are switching to smartphones with data connections and making online purchases. Thanks to this ever-increasing consumer base, the Indian ecommerce sector has witnessed a steady growth in the recent years. Currently at $53 billion in annual revenue, the country’s ecommerce industry is expected to exceed $100 billion by 2020.

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Millennial Parents and Shopping…

OrderDynamics

Millennial Parents and Shopping… About a year ago we wondered if working mothers were the next big target for omnichannel retail. A couple of newly released research reports has shown that this question is currently more relevant than ever. The NRF Spring 2018 Consumer Review report examined the difference between the way millennials with kids and those without shop.

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Episode 65 – Holiday Recap & Prep for Next Year with Chris Brewer

eCommerce Evolution

The Cyber Five (Thanksgiving – Cyber Monday) this year broke all kinds of records and was an interesting departure from years past in several ways. In this episode I welcome back to the podcast my business partner, Chris Brewer. We look at this holiday shopping season from a few different perspectives. We talk in general terms about how our clients who are mostly in the $5 to $50 Million per year in sales did during the Cyber 5 and after.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Magento Payments Security – Protect Customer Data From Hacks and Avoid Fines

Onilab User Guides

Each year, the e-commerce industry grows in revenue. In 2015, it was $1.548 trillion dollars. Three years later, by the end of 2018, the global online sales revenue is approaching an impressive $2.842 trillion dollars, an almost x2 increase. With the rising profits, e-commerce websites become popular targets of hacker attacks. And when cybercriminals from all over the world want a slice of your pie, you know you are in trouble.

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Revisiting My Conversation with Tadpull Co-founder Jake Cook on Hiring Marketing Talent Out of College

eCommerceFuel

As we’re getting to the end of the year and reaching that point of reflection, I wanted to revisit a couple of episodes that I had a lot of fun with in 2018. The one I’m bringing back today is a show I did back in April with Tadpull co-founder Jake Cook that covers hiring fresh—if a little green—marketing talent right out of college. Listen in to hear him share the tactics he uses to find, hire, and keep great talent.

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How Retail Companies Can Handle Holiday Season Chaos

RTP blog

By Michael Hess, Waste Harmonics The holiday season is a highly anticipated and busy time for owners and operators of retail companies. The vast increase in shopping, shipping and more in such a short period of time can result in increased profits, revenues and even new employees for additional support. But when retail chain executives are planning ahead and in the thick of the holiday season, waste management is a service many rarely think about — until it’s too late.

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9 Easy-to-Implement Tips to Improve Your WordPress Site

FastSpring

When it comes to digital businesses, your website is probably the single most important point of interaction with your customers. Whether they are prospective customers “just browsing”, loyal fans of your product, recent onboards seeking support, or bots looking to crawl and catalog your endeavors—their experience on your website is going to play an outsized role in forming an impression of your business.