Mon.May 03, 2021

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Adobe ‘Catchy Content’ Shows How Content Intelligence Powers Personalization

Forrester eCommerce

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […].

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How to Create an Authentic Brand Story that Actually Improves Trust

Kissmetrics

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status. What’s in a story, though?

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Delivery Platform Offers Carbon Offsets to Shipping Customers

Retail TouchPoints

The pandemic-fueled ecommerce surge has been accompanied by a dramatic increase in deliveries — and the fossil fuel emissions that accompany them. In early April 2021, carbon dioxide levels reached a record high of 420 parts per million , according to CO2 Earth , and scientists warn that emissions need to be cut in half by 2030 to avoid the worst aspects of climate change.

Shipping 339
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Introducing Forrester Decisions

Forrester eCommerce

Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ?and tackle their most pressing initiatives and priorities for driving growth.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Facebook Stories: A Marketing Guide With Actionable Tips

Kissmetrics

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads. Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy.

Marketing 309
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Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo! Is No Surprise

Forrester eCommerce

Today, Verizon announced it is selling AOL and Yahoo! to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise. When Verizon acquired AOL in 2015 and then Yahoo! […].

Mobile 276

More Trending

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Tapestry Hires VF Corp. Veteran as New CFO

Retail TouchPoints

Tapestry has named Scott A. Roe CFO, effective June 1, 2021. Roe will have responsibility for all finance functions and lead the retailer’s Strategy and Consumer Insights teams. At this time interim CFO Andrea Shaw Resnick will take on the newly created role of Chief Communications Officer. Additionally, VP of Investor Relations Christina Colone has been promoted to Global Head of Investor Relations.

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5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

Kissmetrics

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding bootcamps are designed to give students the programming skills employers look for.

Marketing 249
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‘Lowe’s House of Curators’ Emphasizes Style, Interior Design with Special-Edition Collections

Retail TouchPoints

Lowe’s is introducing “Lowe’s House of Curators,” a series of bespoke décor curations that will focus on style and interior design at affordable price points. The special-edition curations will launch throughout the year, inspired by each tastemaker’s own unique perspective. “We know that stylish home décor doesn’t always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces

Fashion 264
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6 Tips to Get the Best out of Your Package Shipping Carrier

lateshipment

Millions of international packages make their way to destination points and cross borders every day. And the vast majority of them are the goods people buy from eCommerce businesses operating globally. While it’s no secret that free package shipping does not actually exist and the seller is the one who has to pay for it, international shipping either costs loads of money for a brand, requires lots of workforces, or both.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why It’s Time for Retailers to Measure Brand Intimacy

Retail TouchPoints

Mario Natarelli has been in the branding business for 20-plus years. Now, as Managing Partner at MBLM, he’s conducting ongoing research on consumers’ level of intimacy and attachment to the brands they follow and buy from. During this special episode of Retail Remix, Alicia Esposito sits down with Mario to discuss the company’s Brand Intimacy COVID Study and the top lessons and takeaways for retail and consumer brands.

Retail 258
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WooCommerce Dropshipping: The Ultimate Guide

SellBrite

Have you ever wanted to start an online store but didn’t want to deal with inventory management, fulfillment, shipping, or any other ecommerce shenanigans? Then dropshipping might be perfect for you. Dropshipping is an order fulfillment method where the seller doesn’t make or stock products but instead uses a third-party supplier to ship products to customers.

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Regenerative Design: Thinking Beyond Sustainability in Retail

Retail TouchPoints

The sustainability model “reduce, reuse and recycle” is no longer good enough — it’s time to regenerate. Humans have created a carbon imbalance on earth, and we are the only ones who can restore that balance enough to enable the natural ecosystem to function again. As another Earth Day comes and goes, I couldn’t help but think about what we in the retail industry can do differently to reduce our carbon footprint and restore equilibrium.

Retail 184
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Amazon poised to overtake Walmart as largest retailer by 2025: report

RetailDive

As e-commerce keeps up a blistering pace, the online specialist with its vast marketplace is forecast to exceed more than $630 billion in U.S. sales.

eCommerce 139
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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First Quarter Feedback for Grocery Retail: Insights from the Start of 2021

Retail TouchPoints

Besides trying to keep their stores sufficiently stocked, the biggest challenge for many grocery retailers in 2020 was trying to determine what shopper behaviors would remain in place post-pandemic. And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”.

Retail 184
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What Reddit can teach brands about creating community via email newsletters

Liveintent

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. The internet, especially forums like Reddit, makes it easier than ever for people to explore and join like-minded communities.

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From Post-COVID to 2030: How Retailers Can Keep up with College Students’ Changing Needs

Retail TouchPoints

College students will likely return to campuses in the fall, and retailers should already be preparing to greet them. This means taking into consideration not just holdover concerns from the pandemic, but what these consumers will demand in the future, according to Barnes & Noble College ’s (BNC) College 2030 report. Retailers have to look at college students’ immediate interests to meet their needs for the remainder of this school year and the start of the next, but they can’t afford to fal

Retail 152
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The coming retail renaissance

RetailDive

To excel, retailers must look to new technologies to enliven experiences and compete for the future beyond the pandemic, beyond shiny objects and act now to survive and thrive.

Retail 129
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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10 Tactics for Brands to Stabilize Multichannel Assortment and Stock (in the Midst of Unexpected Events)

ChannelAdvisor

When the pandemic hit, managing e-commerce assortment and stocks suddenly became a lot more challenging. Some categories, like toys, office supplies and home improvement , surged, while others like luggage plummeted. Even giant operations like Amazon’s had to close warehouses in several locations around the world due to COVID-19. The impact of these unexpected events created many aftershocks for brands and manufacturers, especially in inventory and stock management.

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US e-commerce sales growth projected to continue in 2021: report

RetailDive

Apparel, a category especially hard hit last year, is expected to have digital sales rise 18.9% once the pandemic subsides, eMarketer found.

eCommerce 127
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How To Sell Events On Your WooCommerce Store?

MakeWebBetter

Planning your next big gig? But wondering how to sell the tickets and invite the audience to your show? You can certainly turn to third-party marketplaces like StubHub or Viagogo to sell tickets for you. The only catch here is that you’ve to pay hefty commissions and outrank your competitors in the marketplace to reach […]. The post How To Sell Events On Your WooCommerce Store?

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Connecting with the hearts and minds of today's conscious consumer

RetailDive

Today's consumer is aware and driven by their values and desires. Here's how leading with values has helped these retailers innovate and grow.

Consumer 119
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The Ultimate Guide to Discount Pricing Strategies

Omnisend

Reading Time: 11 minutes. When looking for products, a customer will always want to get the most bang for their buck. When offering these products, merchants will always want to be the best option for their target market, while still making a profit. This perpetual negotiation is the heart of pricing strategies, which often calls to consider a discount pricing strategy.

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Tiffany & Co. debuts men's engagement rings

RetailDive

The Charles Tiffany Setting is named after the company's founder and promises to introduce "a bold new era of love.

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How to hit your digital marketing out of the park in 2021

Funnel.io

Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones.

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Lowe's launches curated home decor series

RetailDive

The initiative, which kicks off with interior designer Iris Apfel, aims to make stylish pieces available to consumers at accessible price points.

Consumer 116
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Growing demand and labor issues put pressure on brands and retailers

RetailWire

Companies including Apple and Tempur Sealy International are warning that supply chain issues could affect future results as they struggle to keep up with growing consumer demand. “The very sudden stop to the economy, and then the very quick restart, has created a lot of havoc — a lot of businesses have gotten caught flat-footed,” said David Lefkowitz, head of Americas equities for UBS Global Wealth Management.

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Macy's workers win battle over mobile app purchases

RetailDive

The retailer can no longer use its Scan and Pay app in departments where employees make commissions, a labor arbitrator has ruled.

Mobile 116
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Appeals court says Amazon responsible for defective products

RetailWire

The California Fourth District Court of Appeals has ruled that Amazon.com is responsible for damages caused by exploding hoverboards sold on the online platform by third-party sellers.

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E-commerce fraud to surpass $20B in 2021, report finds

RetailDive

Behavioral biometrics and secured APIs can help rein in the rising fraud, according to a recent Juniper report.

eCommerce 123
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio