Mon.May 03, 2021

Amazon Vine Program – How It Works & The Pros And Cons

My Wife Quit Her Job

As a seller, the Amazon Vine program is an excellent way to get early reviews for your newly launched products. As a buyer, Amazon Vine gives you the opportunity to receive free product in return for your feedback.

Amazon poised to overtake Walmart as largest retailer by 2025: report

Retail Dive

As e-commerce keeps up a blistering pace, the online specialist with its vast marketplace is forecast to exceed more than $630 billion in U.S. sales

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WooCommerce Dropshipping: The Ultimate Guide

SellBrite

Have you ever wanted to start an online store but didn’t want to deal with inventory management, fulfillment, shipping, or any other ecommerce shenanigans? Then dropshipping might be perfect for you.

The coming retail renaissance

Retail Dive

To excel, retailers must look to new technologies to enliven experiences and compete for the future beyond the pandemic, beyond shiny objects and act now to survive and thrive

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Delivery Platform Offers Carbon Offsets to Shipping Customers

Retail Touch

The pandemic-fueled ecommerce surge has been accompanied by a dramatic increase in deliveries — and the fossil fuel emissions that accompany them.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads.

Tiffany & Co. debuts men's engagement rings

Retail Dive

The Charles Tiffany Setting is named after the company's founder and promises to introduce "a bold new era of love "

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The Ultimate Guide to Discount Pricing Strategies

Omnisend

Reading Time: 11 minutes. When looking for products, a customer will always want to get the most bang for their buck. When offering these products, merchants will always want to be the best option for their target market, while still making a profit.

US e-commerce sales growth projected to continue in 2021: report

Retail Dive

Apparel, a category especially hard hit last year, is expected to have digital sales rise 18.9% once the pandemic subsides, eMarketer found

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

How to Create an Authentic Brand Story that Actually Improves Trust

Neil Patel

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience.

E-commerce fraud to surpass $20B in 2021, report finds

Retail Dive

Behavioral biometrics and secured APIs can help rein in the rising fraud, according to a recent Juniper report

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Regenerative Design: Thinking Beyond Sustainability in Retail

Retail Touch

The sustainability model “reduce, reuse and recycle” is no longer good enough — it’s time to regenerate. Humans have created a carbon imbalance on earth, and we are the only ones who can restore that balance enough to enable the natural ecosystem to function again.

Macy's workers win battle over mobile app purchases

Retail Dive

The retailer can no longer use its Scan and Pay app in departments where employees make commissions, a labor arbitrator has ruled

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

First Quarter Feedback for Grocery Retail: Insights from the Start of 2021

Retail Touch

Besides trying to keep their stores sufficiently stocked, the biggest challenge for many grocery retailers in 2020 was trying to determine what shopper behaviors would remain in place post-pandemic.

Lowe's launches curated home decor series

Retail Dive

The initiative, which kicks off with interior designer Iris Apfel, aims to make stylish pieces available to consumers at accessible price points

5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

Neil Patel

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps?

Anticipating retailers' needs: How FedEx Office helps customers manage through change

Retail Dive

When the pandemic hit, retailers had only a few days to react in order to get critical signs for their stores. Read about the lessons learned and plans for the future

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How To Sell Events On Your WooCommerce Store?

MakeWebBetter

Planning your next big gig? But wondering how to sell the tickets and invite the audience to your show? You can certainly turn to third-party marketplaces like StubHub or Viagogo to sell tickets for you.

The art and science of "micro moments" in retailer media

Retail Dive

Businesses have an opportunity to influence their customers with disruptions that can spur unplanned purchases

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‘Lowe’s House of Curators’ Emphasizes Style, Interior Design with Special-Edition Collections

Retail Touch

Lowe’s is introducing “Lowe’s House of Curators,” a series of bespoke décor curations that will focus on style and interior design at affordable price points. The special-edition curations will launch throughout the year, inspired by each tastemaker’s own unique perspective. “We

Facebook Stories: A Marketing Guide With Actionable Tips

Neil Patel

Everyone loves a good story, so why not use them for business? Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

From Post-COVID to 2030: How Retailers Can Keep up with College Students’ Changing Needs

Retail Touch

College students will likely return to campuses in the fall, and retailers should already be preparing to greet them.

10 Tactics for Brands to Stabilize Multichannel Assortment and Stock (in the Midst of Unexpected Events)

ChannelAdvisor

When the pandemic hit, managing e-commerce assortment and stocks suddenly became a lot more challenging. Some categories, like toys, office supplies and home improvement , surged, while others like luggage plummeted.

Tapestry Hires VF Corp. Veteran as New CFO

Retail Touch

Tapestry has named Scott A. Roe CFO, effective June 1, 2021. Roe will have responsibility for all finance functions and lead the retailer’s Strategy and Consumer Insights teams. At this time interim CFO Andrea Shaw Resnick will take on the newly created role of Chief Communications Officer.

What Reddit can teach brands about creating community via email newsletters

Liveintent

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.