Fri.Aug 23, 2019

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Channel Marketers Need To Become Community Marketers – Here’s How

Forrester eCommerce

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

Channel 419
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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart. A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% of total retail spend within the next four years.

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Collective Bargaining: Your Biggest Risk In The Age Of The Customer

Forrester eCommerce

Social media has created customer groups that coalesce around a brand — in effect, a union. They collectively can and will change your corporate policy. With collective bargaining, business as usual is no longer acceptable. Are you ready for the empowered, technically savvy, and motivated customer? It’s the age of the customer: What are you […].

Customer 388
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Web push notification or email marketing: how to overcome ecommerce cart abandonment

GetElastic

About seven out of every ten online shoppers abandon their online shopping carts making shopping cart abandonment an enormously frustrating and expensive challenge for ecommerce merchants. It is personally draining to spend time, effort and monetary resources to attract and provide users with a lucrative offering only for them to leave at the last moment.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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VMware Signals The End Of “Endpoint” Detection And Response

Forrester eCommerce

The acquisition of Carbon Black by VMware was a bit of a surprise to me, but once put into perspective it makes sense. In this blog, I make a few observations from a value perspective. Carbon Black brings a strong brand and technology that warranted a leader position in my last Forrester Wave on the […].

Blog 377
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[Webinar Recap] How to Drive More Software Sales with an Affiliate Program

FastSpring

With the right planning and strategy in place, investing in an affiliate program is a great way to scale a software company and drive more online sales. In our latest webinar, FastSpring Affiliate Marketing Manager Mark Jacobs, guided attendees through the exciting world of affiliate marketing. When done right, affiliate programs can provide a valuable stream of revenue for businesses that they otherwise wouldn’t have access to.

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Top BigCommerce Apps Online Retailers Need

ecomdash

Check out some of the best BigCommerce apps to further enhance your operations and sales, making the most of your time and money. The post Top BigCommerce Apps Online Retailers Need appeared first on Ecomdash.

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What do income statements and balance sheets actually tell you?

TradeGecko

Financial statements may not immediately drum up feelings of elation—but at Bench , we think numbers can bring joy.

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SCA Cheatsheet: Affected Countries and Enforcement Timelines

Braintree

Updated (October 17, 2019): The EBA has published its opinion on the deadline and process for completing the migration to SCA. The new enforcement deadline is December 31, 2020. See below for details on this official transition period. Updated (September 14, 2019): SCA requirements have gone into effect in Europe. Braintree is actively monitoring bank activity.

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The Huge Ad Platform You’re Probably Not Using

eCommerceFuel

Today Ilana Wechsler from TeachTraffic.com joins the show to give us a crash course on Google Display Network. This platform is a very important piece of the marketing pie that more people should utilize, and Ilana breaks down why we should all be paying attention to it. Listen in as we cover what you need to know about Google Display Network and tips for implementing it in your business.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ecommerce and Voice Search: 8 Factors Brands Need to Consider

SellBrite

With over 67% of millennials and 56% of Gen Xers preferring to shop online, there’s no doubt that ecommerce is a valuable market to tap into now more than ever. Not to mention there are more people are shopping online today than ever before. Buying stuff online is by no means just a fad, it’s a lifestyle. Unfortunately, it isn’t always easy to make it big online.