Private Labels Evolve into Destination Brands, Primed for Growth Amid Tariffs
Retail TouchPoints
JULY 2, 2025
As private labels and store brands have evolved over the last decade, the stigma of the “cheap, alternative, knockoff” brand has worn away. Retailers have built bona fide brands, touching all categories of the store. But what is interesting of late is that private brands have seemingly climbed another rung on the ladder of credibility and are now sought-after brands that consumers trust.
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