Wed.Aug 28, 2019

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How To Become Self-Aware of your B2B eCommerce Digital Maturity

Forrester eCommerce

Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. The B2B C-suite is demanding you accelerate your digital transformation. This means you face more pressure to show progress and benchmark your maturity. My newly released […].

B2B 367
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The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

Optimizely

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. OWYN stands for Only What You Need, and the brand goes the extra mile to create new processes and levels of transparency to validate that they are the cleanest beverage brand on the market.

Marketing 186
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How To Guarantee A New Generation Of Failure

Forrester eCommerce

It’s back-to-school time, hurray! After the crazy nonstop shenanigans of the summer and having kids at home all day, it’s a bit like being paroled and finally seeing the sun again to have some quiet and be able to actually think. With school kicking off, I was surprised, nay, enthused, to see a course for […].

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Finding the Best CBD Payment Processors: Capitalize on the Profit Potential of Hemp-Derived Products (2019)

BigCommerce

If you’re looking for a way to sell your CBD products online, chances are you already know a lot about…

Payments 201
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Anaplan Doubles Down On Predictive With Mintigo Acquisition

Forrester eCommerce

On August 27, 2019, Anaplan, a San Francisco-based business performance management software company, announced its intention to acquire the Israeli-founded predictive marketing and sales analytics company Mintigo. Much like Salesforce’s Q3 2018 acquisition of Datorama and Dun & Bradstreet’s June 2019 acquisition of Lattice Engines, the Mintigo pickup will allow Anaplan to embed and deepen […].

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270: How To Build A Facebook Messenger Bot That Sells With Natasha Takahashi

My Wife Quit Her Job

Today I’m thrilled to have Natasha Takahashi on the show. Natasha is someone who I met at Social Media Marketing World and she’s an expert when it comes to Facebook Chatbots. She is the chief marketing officer and founder of the School Of Bots and she’s spoken at many industry events like Social Media Marketing World and Traffic & Conversions.

More Trending

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Payline Data Reviews: A Transparent Payment Gateway with Online, In-Store and Mobile Solutions

Ecommerce Platforms

Finding a reasonable payment gateway to use for your business is often like playing a game of golf: After much consideration, and lining up your shot, it seems clear that you've found the right route to the hole. However, a tree seems to always act as a barrier, then a friend comes up afterward and tells you that a different option may have worked better.

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Tim Kilroy: Increasing Customer Retention and Lifetime Value by Following Up

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Beginner’s Guide to Ecommerce Rewards Programs

ecomdash

Use this guide to learn more about ecommerce rewards program and how to get started with a rewards program to create more loyal customers. The post Beginner’s Guide to Ecommerce Rewards Programs appeared first on Ecomdash.

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Unveil The Hong Kong Mobile Banking Landscape

Forrester eCommerce

(Coauthored with Riccardo Pasto, senior analyst, Nancy Lin, senior research associate, and Han Bao, senior research associate) It is the first time that Forrester has evaluated banks in Hong Kong SAR, the famous world finance hub. We benchmarked the usability and functionalities of five mobile banking apps in Hong Kong: Bank of China (BoC), Bank […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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[Guest Blog] Does Your E-Commerce App Use Social Media Best Practices? It Should.

ChannelAdvisor

When social media was a nascent idea many of its products and features felt crazy. Would there ever come a day when we would declare our feelings to the internet or we would scroll through a seemingly endless feed of content to pass the time? But with all well-adopted new ideas, social media grew and these practices became commonplace. Then social media features were optimized: feeds became easier to navigate, sharing became the norm and communicating via the internet became standard.

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Episode 86 – How To Generate 1.8 Million Monthly Page Views Free Using YouTube with Christian Zeron from TheoandHarris.com

eCommerce Evolution

Christian Zeron started selling vintage watches online in college. We started mainly with some free time, a lot of creativity and a serious watch obsession (he’s a self-described watch geek). He’s since leveraged that into millions of YouTube views, millions in sales and over 1.8 Million monthly page views… without running ads. I’m an ads guy so my experience with organic YouTube is minimal.

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3 More E-Commerce Reports to Guide Your Online Selling Strategy

ChannelAdvisor

Looking for the latest trends in e-commerce? Recently, we shared our top picks from research leader Forrester. If you haven’t had a chance to read those reports yet, we highly recommend taking time to do so today. Of course, Forrester’s reports aren’t the only ones you’ll need to stay ahead. Our e-commerce experts have identified several other resources that address some of the biggest issues facing brands and retailers today.

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FOUR TRENDS DISRUPTING THE FUTURE OF ONLINE PAYMENTS

PFS

The payments industry has become an ever-changing landscape. Consumer needs are constantly shifting, causing a clear impact on the rate of technological innovation. Particularly with the rise of eCommerce, consumers have a defined expectation of what their payment experience should look like. This includes more variety in how they are able to pay and more transparency in keeping their private information secure.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Making site-search more prominent to increase usage

Dynamic Yield

The post Making site-search more prominent to increase usage appeared first on Dynamic Yield.

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Pinnaclecart.com Review: Where Does this Ecommerce Solution Rank in 2019?

Ecommerce Platforms

Are you contemplating on how to furnish your business with an online store and upskill the checkout options? PinnacleCart has got some powerful tools to heighten your customers' shopping experience. If you're a newbie merchant in the e-commerce industry, you want to pick a platform whose features aren't tangled. The acute rivalry between 3rd party sales channels can't go unnoticed.

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How to optimize exit-intent popups

GetElastic

Are you getting as much out of your ecommerce traffic as you could be? Does 2.42% conversion rate sound good to you? According to Monetate’s latest ecommerce report , that’s the average conversion rate for ecommerce. Let’s look at it another way: 97.58% of ecommerce traffic is wasted! How can you grab the attention of the over 97% of traffic that leaves your site empty-handed?

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4 Strategies That Reduce Mobile Abandonment

UpSellIt

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ? of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a caveat: mobile abandonment is extremely high.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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August 2019 Monthly Marketing Recap

ROI Revolution

As the pools slowly start to close their gates and schools open theirs, one thing is for sure: summer is just about over. How did that happen so fast? Here at ROI Revolution, the summer has sped by with summer holiday shopping campaigns, Prime Day excitement , and even initial preparations for the holiday season. As we walk away from summer, let’s look at some of the top marketing news highlights from the last full month of the season and how they’ll lead digital marketers into the r

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9 Killer Marketplaces for Selling Digital Goods

Payoneer

Digital products can’t be held or touched, but today, everyone consumes them – from eBooks to audio to downloadable software, we want them all. For entrepreneurs, selling digital products have many advantages. Inventory never becomes an issue, there’s no need to find a place to store your products and in most cases, customers can get their product immediately upon purchase.