Tue.Jul 20, 2021

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Consider Content Engagement Solutions To Enhance Digital Buyer Interactions

Forrester eCommerce

Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect and customer buying decisions. Static, one-to-many communications don’t cut it anymore — to win buyers’ increasingly divided attention, content must become more relevant, valuable, and interactive.

B2B 502
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Unlock Retail Growth in Latin America: 6 Ways Mercado Libre Can Simplify Cross-Border Selling

BigCommerce

By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista…

eCommerce 422
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How to Utilize Automated Email Marketing

Kissmetrics

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.

Marketing 350
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The Countdown To B2B Summit APAC 2021: Keynote Presentations

Forrester eCommerce

This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Zoom Acquires Five9 for $14.7B to Bolster Customer Service Offerings

Retail TouchPoints

Zoom Video Communications has agreed to acquire Five9 , a provider of cloud-based contact center solutions, in an all-stock transaction valued at approximately $14.7 billion. With the acquisition, Zoom said it aims to build “the engagement platform of the future.” Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes.

Customer 299
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The Countdown To B2B Summit APAC 2021: Track Presentations

Forrester eCommerce

If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […].

More Trending

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Zoom Zooms In On Contact Center, Acquires Five9 To Capitalize On Its Momentum In The Enterprise

Forrester eCommerce

Zoom went big and didn’t go home. In the largest acquisition deal in the contact center industry, Zoom announced its intent to acquire Five9 (a cloud contact center provider) for $14.7 billion — a solid move by the most recent tech vendor to have become a verb in our vernacular (Google, Uber, Venmo, etc., being […].

Customer 276
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In-Store Audits vs. Focus Groups: Which One to Choose?

Wiser

Related: 8 Simple Tactics to Increase Market Basket Size. How Consumers Compare Prices to Make Purchase Decisions. How Buy One, Get One Can Improve Your Sales. What’s in your tool kit for capturing consumer insights? Odds are, the methods at your disposal haven’t changed much in years. You have focus groups, surveys, panels, and the like.

Consumer 148
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Best Accounting Software for Ecommerce in 2021

Ecommerce Platforms

If you are on the lookout for the best accounting software for ecommerce stores, you should know that there’s no “one size fits all” solution. With so many different accounting software solutions on the market, it can be a bit confusing to select the right one. For instance, a small business may not want to choose an expensive solution for sending invoices, as it could severely impair their profit margins.

eCommerce 104
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New look Premier highlights brand’s latest innovations

TalkingRetail

Premier has unveiled its latest design concepts after a trial at the store run in Sheffield by retailer Mandeep Singh. As part of an extension of his store to 1750 sq ft, Premier helped Mandeep install a wide range of improvements, including several specialist sections highlighting what the store offers. These include: Refresh @ Premier. This story continues at New look Premier highlights brand’s latest innovations.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Macy's debuts private label apparel brand, And Now This

RetailDive

Amid a merchandising revamp, the department store's new private label focuses on elevated basics for "the fashion-forward, contemporary dresser.

Apparel 126
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Pladis unveils new design for premium cracker brand

TalkingRetail

Snacking company Pladis has rolled out a £1m new design for its Carr’s brand. The design will run across Carr’s entire portfolio, including new Carr’s Black Olive Melts (150g; £1.49) and its Crispbreads, Flatbreads and Ciabatta. The move aims to inspire shoppers to “tuck into Carr’s range of premium crackers during snacking occasions which extend. This story continues at Pladis unveils new design for premium cracker brand.

Retail 119
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TikTok integrates Vimeo's video-creation tools to attract more small business marketers

RetailDive

Courting small and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.

Marketing 119
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Rubicon returns to TV with £4m investment

TalkingRetail

A.G. Barr its “No Added Boring” campaign for its Rubicon brand, as part of a wider £4m investment. The TV advert will run for six weeks across advertising screens, video-on-demand channels, Spotify and social media platforms, supported by a five-week sampling campaign. A.G. Barr has also launched a range of branded POS tools for stores. This story continues at Rubicon returns to TV with £4m investment.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Vintage Parts Expands to New Marketplace, Lists Thousands More Products

ChannelAdvisor

Have you ever dreamed of being able to expand to a new marketplace, list your products and have inventory managed across all of your channels in almost-real time? . Vintage Parts did just that — with 20,000 listings on eBay — in one month after working with ChannelAdvisor. . We sat down with the Vintage Parts team to learn how they achieved this feat and saw their sales take off.

Channel 98
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Swizzels kicks off summer campaign

TalkingRetail

Confectionery manufacturer Swizzels has launched a summer campaign for its Squashies brand. The “Squashathon” campaign will feature across Swizzels’ social media channels throughout July and August, running summer-themed challenges with daily prizes on offer. POS and displays materials will also be available for retailers. Clare Lynch, Squashies brand manager at Swizzels, said: ‘‘Squashies continues to.

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'We got it wrong': Victoria's Secret's tricky new path

RetailDive

The company is testing three store remodels and a new off-mall store concept, and plotting the return of its fashion show.

Fashion 122
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Taste & Glory celebrates taste credentials with TV campaign

TalkingRetail

Meat-free brand Taste & Glory has launched a £1m marketing campaign to “showcase its outstanding taste credentials”. The “Notoriously Glorious” campaign is running until September across TV and video-on-demand, digital and social media platforms, focusing on the brand’s core message: “free of meat, full of taste”. Taste & Glory will also be running a sampling.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Rent the Runway confidentially files for IPO

RetailDive

After its reported pandemic struggles, the online fashion specialist is cashing in on a hot stock market.

Fashion 130
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The Ultimate Holiday Ecommerce Toolkit for Brands [Download] | Salsify

Salsify

Very few of your customers are starting their holiday planning now — let alone holiday shopping for the season. For them, the summer is saved for much-needed vacations and back-to-school prep.

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LVMH to acquire majority stake in Off-White

RetailDive

Virgil Abloh will retain his roles with both Off-White and Louis Vuitton and will launch new brands with the conglomerate.

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Case study: Pre-delivery vs. Post-delivery Net Promoter Score

Omniconvert

Read this case study to see how powerful measuring Net Promoter Score pre and post-delivery is and how different NPS results call for different action plans. The post Case study: Pre-delivery vs. Post-delivery Net Promoter Score appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Ipsy launches social media challenge to search for next gen creators

RetailDive

Ten finalists will be awarded paid contracts, while one overall winner will receive a $30,000 cash bonus.

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Sainsbury’s pulls the plug on wholesale operation

TalkingRetail

Sainsbury’s has unilaterally decided to close down its wholesale business and therefore stop supplying the SimplyFresh group with Sainsbury-labelled products. SimplyFresh announced this morning that as a result of Sainsbury’s decision it no longer has an ongoing agreement with the supermarket as a supplier. Sainsbury’s said that if SimplyFresh wished it could continue to receive.

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Halfords enters software market with launch of Avayler

Retail Technology Review

Halfords, the UK provider of motoring and cycling products and services, has entered the B2B software market with the launch of Avayler: a new business, offering Halfords’ proprietary software to streamline service delivery for companies that operate in multiple locations.

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Cofresh adds new flavours to Crackers and Grills ranges

TalkingRetail

Indian snacks brand Cofresh has expanded its Grills and Crackers ranges with two new flavours, in response to the “of shared snacking occasions with friends and family”. Mango Chutney Grills (80g; 83p) and Onion Bhaji Corn Crackers (60g; 83p) will be supported by PR and social media advertising, as well as in-store activity such as. This story continues at Cofresh adds new flavours to Crackers and Grills ranges.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The UK’s top retail sites ranked by accessibility

Retail Technology Review

New analysis from web hosting providers?LCN?has identified the most and least accessible UK websites for the visually impaired. Over?2 million people?in the UK suffer from vision loss – with an additional?3 million people?suffering from colour blindness – which can make the simplest online tasks a challenge.

Retail 70
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Grocery sales dip from pandemic highs, but football provides a booze boom

TalkingRetail

Grocery sales fell by 5.1% in the 12 weeks to 11 July 2021, research reveals. The latest Kantar figures indicate that despite the year-on-year decline, sales are still better compared with two years ago, before the pandemic hit. Shoppers spent £3bn more on groceries in 2021 than in the same period in 2019. The easing. This story continues at Grocery sales dip from pandemic highs, but football provides a booze boom.

Retail 69
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How to open an Online Store in 2021 (A Step By Step Guide)

Ecommerce Guru

A simple, useful piece of software can be used to create a website that allows you to sell goods and helps to start an online retail business. But how can you keep your company expanding once it has reached the point of “minimum viable product” and move it to the next level? The following are step-by-step instructions that will guide you on how to open an online store in 2021 easily and effectively. 1.

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Bestway turnover and earnings rise in annual figures for 2019/20

TalkingRetail

The Bestway Wholesale group saw turnover increase to £2.55 billion in the year to June 2020, up from from £2.51 billion in 2019, the company has announced. EBITDA (earnings before interest, taxes, depreciation and amortisation) increased more sharply, by 81%, from £20.8m in 2019 to £37.9m in 2020. Bestway’s managing director, Dawood Pervez, said that.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib