Forrester eCommerce
AUGUST 30, 2018
Marketing technology (martech) vendors are heavily pitching AI. However, AI per se is not new and won’t solve CMO’s problems overnight. In fact, many marketers use AI without even knowing it, when they use AI-powered algorithms for programmatic ad buying! The reality is that AI will scale existing data-driven marketing approaches and give modern CMOs […].
Optimizely
AUGUST 30, 2018
Everyone loves a good discount. And on almost every ecommerce site, buyers are offered 10%, 15%, or even 20% off regular prices. These pop-up discounts are everywhere you go online and have become almost expected by your customers. However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Even if your brand is seeing a spike in sales thanks to big discounts, it won’t last.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
AUGUST 30, 2018
Quickly: Stop reading the news during your work day — you will be happier and more productive. I was travelling in Europe in June and in a reflective moment I asked myself a simple question: “What one habit could I change that would improve my life?” As I surveyed my typical day, I spotted an […].
My Wife Quit Her Job
AUGUST 30, 2018
This short guide will teach you how to trademark a name for your business so you can participate in the Amazon brand registry. Most people who start an online business unknowingly neglect trademark issues when naming their business and products. Finding an open domain name is simple, but just because the domain that you want is not registered yet doesn’t necessarily mean that you can do business using that name.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 30, 2018
A few weeks ago, I opened my inbox to find an email from The New York Times telling me it had updated its homepage, saying it wanted to give its subscribers a “seamless experience: Whether you visit on your phone, tablet or computer, you’ll now see the same groups of stories across all of your […].
Omniconvert
AUGUST 30, 2018
I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing […]. The post Mom, We Broke Marketing. Now What? appeared first on eCommerce Growth Marketing Blog.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Omniconvert
AUGUST 30, 2018
I once heard a very bad joke. It went something like this: “Mom, you know that beautiful vase in our living room, the one that has been passed on for generations?” “Yes, son.” “Well, it seems that I was the last generation, Mom”. The joke is bad, but thinking of how the entire digital marketing […]. The post Mom, We Broke Marketing. Now What? appeared first on eCommerce Growth Marketing Blog.
Wiser
AUGUST 30, 2018
When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down to give you a peek into the benefits and downfalls of each. We’ll be looking at how MSRP and MAP pricing policies compare and differ, the impression they leave on customers and give you an overall understanding of what each policy has to offer.
TradeGecko
AUGUST 30, 2018
When Alex McBride turned 21, he inherited a vintage gold TAG Heuer watch from his grandfather – a successful businessman in his own right. For McBride, the watch was more than just a fashion accessory: it was a symbol that there’s no time like the present to start making his dreams a reality.
FastSpring
AUGUST 30, 2018
After months of planning, strategizing, and hard work—we are thrilled to announce our new and improved blog is live on the Fastspring site. When we started this project, we had a lot of big ideas for improving the look and feel of the blog. However, we decided to focus our efforts on making sure the FastSpring blog is a go-to resource for the latest ecommerce news, trends, and how-tos to help digital businesses around the world succeed.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
TradeGecko
AUGUST 30, 2018
When Alex McBride turned 21, he inherited a vintage gold TAG Heuer watch from his grandfather – a successful businessman in his own right. For McBride, the watch was more than just a fashion accessory: it was a symbol that there’s no time like the present to start making his dreams a reality.
Forrester eCommerce
AUGUST 30, 2018
By Jacob Basseches and Jay McBain As of June 2018, Reddit surpassed Facebook to become the US’s most-visited social media platform.[1] And it’s the US’s third-most-visited overall after Google (No. 1) and YouTube (No. 2) and ahead of Facebook (No. 4) and Amazon (No. 5). Furthermore, Reddit users on average spend twice as long on […].
ChannelAdvisor
AUGUST 30, 2018
Consumers sure do love their brands. Brands are reliable. Brands are authentic. Brands can be trusted to provide accurate information and excellent customer service. It’s little wonder, then, that three out of five consumers turn directly to a brand’s website when researching products, or that more than half choose to purchase directly from a manufacturer when given the option.
CPC Strategy
AUGUST 30, 2018
As an Amazon seller, you should already be familiar with UPC codes and what they entail. There is only one legitimate producer of. > Read More. The post How to Buy UPC Codes for Amazon appeared first on Retail Performance Marketing Blog - CPC Strategy.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Kibo
AUGUST 30, 2018
So far, June’s U.S. Supreme Court ruling on sales tax collection has had […]. The post 3 Ways to Brace for Online Sales Tax Changes appeared first on The Omni Channel.
CPC Strategy
AUGUST 30, 2018
Canada has a reputation for lagging behind the U.S. in ecommerce. And it’s not just a rumor. One 2018 report showed that 53%. > Read More. The post How to Start Selling on Amazon Canada appeared first on Retail Performance Marketing Blog - CPC Strategy.
VTNS Solutions
AUGUST 30, 2018
Regardless of whether your e-commerce business is new or it’s been years since its establishment, there’s always room for improvement. Where any business is concerned, you can always tweak a strategy, or add a new one altogether, to boost your overall sales. There isn’t any online business owner that’s 100 percent satisfied with the way things are going.
CPC Strategy
AUGUST 30, 2018
Amazon Enhanced Brand Content (EBC) was introduced to sellers in 2016. This premium content feature allows Brand Registered Sellers to showcase the unique. > Read More. The post Amazon Enhanced Brand Content | Ultimate Guide appeared first on Retail Performance Marketing Blog - CPC Strategy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Smile.io
AUGUST 30, 2018
I want you to think of your favorite brand and tell me why they’re your favorite.
Dynamic Yield
AUGUST 30, 2018
Driving Growth and Achieving Scale With Personalization. The post Perspectives on Personalization at Scale appeared first on Dynamic Yield.
eCommerceFuel
AUGUST 30, 2018
Tales of amazing customer service support calls can live in infamy. I had lunch with some store owners a couple years ago and the topic of Uline’s amazing customer service came up. One of the guys at the table gushed at how quickly they pick up the phone. He promptly dialed their customer service number with his speaker on, and within seconds someone picked up.
Dynamic Yield
AUGUST 30, 2018
The post Download Gartner MQ for Personalization Engines appeared first on Dynamic Yield.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Bamboo Rose
AUGUST 30, 2018
It’s not just China that has the global retail community on edge – the administration has also proposed tariffs on imported goods from Russia and Brazil, trade relations with the EU are in flux, and let’s not forget about Nafta. As global trade continues to evolve, the actual costs for retailers around the world are […]. The post Global trade management: China is just the start appeared first on Bamboo Rose.
Dynamic Yield
AUGUST 30, 2018
The post Download Perspectives on Personalization at Scale Ebook appeared first on Dynamic Yield.
Payoneer
AUGUST 30, 2018
It is important to assess results from important events, to learn to better leverage them. Given the annual importance of Black Friday and Cyber Monday to eSellers, now is a great time to review key data for these two busiest shopping days of the year. The following is a review of key stats from Black Friday and Cyber Monday, 2017, with takeaways for eSellers planning ahead for next year’s biggest shopping days!
Advertisement
Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Lemonstand
AUGUST 30, 2018
There are businesses from hundreds of different niches operating in the e-commerce field. From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. However, the best practices for each niche may differ. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals.
OrderDynamics
AUGUST 30, 2018
The Role of SaaS in Omnichannel Marketing. The world is changing. Marketers have more ways than ever to reach their target audiences but often there is a disconnect between these channels. Social media presence may be inconsistent across platforms. Or the company’s website may not make an obvious connection with that social media presence. And email marketing is a different story entirely.
Prisync
AUGUST 30, 2018
Thinking about your eCommerce strategy, where are you selling your products? Only on your eCommerce store? Well, if that’s the case for you, you’re leaving serious money on the table. Especially if you haven’t considered social media as a viable way to increase your revenue. The thing is, your own eCommerce store is no longer the only way you can make sales.
Expert insights. Personalized for you.
334 
Let's personalize your content