Groove
DECEMBER 12, 2019
Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.
Omniconvert
DECEMBER 12, 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Ryan Kulp, an extraordinary. The post Ryan Kulp Podcast: You need leverage and scalability to grow appeared first on ECOMMERCE GROWTH Blog.
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Groove
DECEMBER 12, 2019
Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.
GetElastic
DECEMBER 12, 2019
While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping. Top 4 takeaways: Take advantage of “Cyber Week” deals. Early discounts beginning Monday, November 25 averaged 23% and steadily rose to 30% by Black Friday. Although Thanksgiving fell a full 6 days later than last year (making this shopping season the shortest possible), pre-Black Friday deals are table stakes to capture early shoppers and re
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
DECEMBER 12, 2019
From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again? Did we define what ‘success’ for this campaign would be at the beginning?” The easiest way to prevent confusion is by following the most crucial step: Account Planning.
FastSpring
DECEMBER 12, 2019
Think that your checkout experience is up to scratch? Think again. There is a reason why customers are abandoning their carts at your checkout and not completing their transactions. A lot of the time, an online checkout just isn’t optimized to boost sales. In simple terms, your checkout touchpoints didn’t live up to what your customers expected. It might be your payment options, your billing process, or just how the overall visual experience of your checkout itself.
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Salsify
DECEMBER 12, 2019
Consumers now have more choices than ever. Your brand might compete with hundreds of others in its category — and in some ways, your brand might compete with itself.
ChannelAdvisor
DECEMBER 12, 2019
The holiday season is upon us with Christmas and the New Year just around the corner. This also means that e-commerce retailers are gearing up for the season’s sale with attractive deals and offerings. It is a highly competitive market. Customers are spoiled with choices but are more discerning and expect more for their dollar. According to research reports, it all boils down to brand loyalty.
Tofugear
DECEMBER 12, 2019
With the Asia E-tailing Summit concluded on December 5, here we summarise four key themes that emerged across the two days of this year’s event in Hong Kong. There are ample ecommerce opportunities in Asia Online retail revenue in Southeast Asia is forecast to grow at a CAGR rate of 23% to reach US$53 billion by 2023, according to Forrester. Governments in Malaysia and Indonesia are actively supporting ecommerce in their respective countries, and Rakuten from Japan is partnering with Chinese JD.
Dynamic Yield
DECEMBER 12, 2019
Dynamic Yield is proud to announce its full compliance with the CCPA, protecting the vital interests of our customers and their end-users. The post Dynamic Yield’s CCPA compliance – a confirmation of long-term commitment to privacy appeared first on Dynamic Yield.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
DECEMBER 12, 2019
Today, I’m really happy to have my friends Pat Flynn and Caleb Wojcik on the show. The reason why I’m having both of these 2 on today is to talk about their incredibly awesome invention, the Switchpod. In fact, I have one on my desk right now and it’s the main handheld tripod that I use for all of my videos. In today’s episode, we’re going to break down every aspect of their invention from how they got the idea, how they manufactured it and how they managed to exceed their Kickstarter campaign i
Heartland
DECEMBER 12, 2019
The role of automation in retail is to automate repetitive tasks that were previously handled by humans. Whether for ecommerce or brick and mortar, there are many mundane tasks and processes within the retail industry that consume a significant amount of time, and where human error can negatively impact the business. Companies are leaning on automation technology to help them streamline processes, boost profit margins, and stay competitive in an increasingly challenging retail market.
Groove
DECEMBER 12, 2019
From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again? Did we define what ‘success’ for this campaign would be at the beginning?” The easiest way to prevent confusion is by following the most crucial step: Account Planning.
Talkoot
DECEMBER 12, 2019
Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing checks, stuffing envelopes and licking stamps could. In the days before the internet, every week was filled with hours of mindless to-dos like scribbling down directions, copying documents and developing photos—tasks that are all now (blissfully) in our collective rearview mirror.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Liveintent
DECEMBER 12, 2019
Many marketers will tell you that Conversion is their favorite step in the marketing funnel because it’s where everything comes together. Conversions are, after all, the truest indicator of a campaign’s success. A key thing to remember when setting goals and measuring conversion results (as I recently discussed at Adweek’s Nextech Conference ) is that each channel’s performance must be evaluated individually.
Sailthru
DECEMBER 12, 2019
Email is the most lucrative marketing channel, hands down. According to the 2018 Response Rate Report from the Association of National Advertisers and the Data & Marketing Association, email averages a 145% ROI, by far the highest of all the media types evaluated: social media, display ads, paid search and direct mail. It goes without saying that every business needs to work with good email services providers (ESPs).
Smile.io
DECEMBER 12, 2019
Ensuring that every customer has a positive experience should be a priority. A brand’s worst nightmare is customers forgetting they exist and never returning to make a second purchase. This is why making a great impression through your customer experience is so important to create real customer engagement. When your customers are engaged they are getting the content they want, finding value in their experience, and feeling a connection to your brand.
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