Fri.Feb 26, 2021

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How To Establish And Grow Your Customer Experience Function In Europe

Forrester eCommerce

Customer Experience (CX) excellence will be sorely needed in 2021. Pandemic conditions will continue to fluctuate on a local level, affecting consumer sentiment and requiring fast and accurate responses from brands. Our research shows that CX leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products.

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10 Successful Google Advertising Ideas

Kissmetrics

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.

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Three Signs Your Ecommerce Business Can Benefit from a CDP

Optimizely

Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously. There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer.

eCommerce 195
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How To Build a WordPress Website

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress has officially passed the 39% mark and powers over one-third of the entire web. It’s like the Oprah Winfrey of the web hosting world—reliable, has a loyal user base, an excellent reputation, and is super popular worldwide.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Costco Sets New Minimum Wage at $16 Per Hour

Retail TouchPoints

Costco will raise its hourly minimum wage to $16 at the beginning of March 2021, according to CNBC. CEO Craig Jelinek revealed the plans during a Senate budget committee meeting amidst a Congressional debate over a $15 per hour federal minimum wage increase. Costco set its minimum wage at $15 in 2019 and has been paying an extra $2 an hour premium to its workers since March 2020 as part of its effort to help them through the financial strain caused by the pandemic.

Retail 219
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How to Build a Sales Forecast Model

Kissmetrics

In an ideal world, sales teams and business leaders would have crystal balls to help them predict accurate sales forecasts. With these predictions, it would be easier to create budgets, set goals, know when you’ll need to hire more people, and so much more. Unfortunately, crystal balls belong in the movies, and predicting anything in business, especially revenue , can be challenging.

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Tackling the Most Important FAQs During the Customer’s Post-purchase Journey to Offer a Stellar CX

lateshipment

It is no surprise that a lot of businesses today are paying attention to their customers’ post-purchase experiences, given that it is critical to ensure hassle-free delivery experiences that encourage your customers to reward you with repeat purchases. The post-purchase phase is also the most exciting part for the customer as they are extremely eager to get their hands on their orders.

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Study: More Boomers Shopping Internationally, but They Prefer a Localized Online Experience

Retail TouchPoints

When it comes to cross-border ecommerce, one size emphatically does not fit all. COVID-19 spurred huge growth in the number of consumers buying online from brands outside their home country. Retail TouchPoints has an exclusive first look at new data from a study by eShopWorld (ESW) which shows that depending on their age, consumers have different priorities and expectations for their global ecommerce experience.

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Bernie Sanders' mittens propelled $1.9M in Etsy sales last month

RetailDive

The marketplace embraced its maker ethos after a detour a few years ago. That and demand for masks led to massive growth during the pandemic year.

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Madison Reed Raises Another $52 Million on the Heels of 130% Growth

Retail TouchPoints

Hair care brand Madison Reed has raised an additional $52 million in financing to fuel its omnichannel expansion after reporting 130% growth and doubling its consumer base in 2020. Launched in 2013 as a pure-play DTC business, Madison Reed expanded into wholesale through a partnership with Ulta Beauty in 2017 and recently began opening retail locations, dubbed Hair Color Bars.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Sephora plans 260-store expansion through Kohl's, owned stores

RetailDive

Sixty of the stores will be freestanding Sephora locations, as part of a "2020 strategy shift due to the impact of the pandemic.

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Bad click-through Rate? Write Better Email Copy

Email Audience

There were countless times when I thought I’d nailed my email, only to end up disappointed by an abysmal click-through rate. Doing all your email marketing by the book doesn’t guarantee email campaign success.After several failures, I decided to rethink my approach. An ambitious email marketer Needs to know the the basics of email marketing, but still has to write better email copy.

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Which is Best, Bigcommerce or Shopify – Detailed Comparison

Ecommerce Guru

You need to select what eCommerce platform you want to use before jumping into the development process. There are many website builders out there with eCommerce, and a lot of them are very good. However, most of them are not especially easy to use, and to build a site with them almost requires expert experience. It will significantly affect your knowledge and the background of your client to decide which eCommerce platform your site operates […].

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NRF: 2021 retail sales could rise more than 8% on vaccine rollout

RetailDive

The trade group estimates that the figure could top $4.3 trillion as consumers return to stores and the economy bounces back.

Retail 109
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Hole in one eCommerce. The Tyler Sullivan Story

Omniconvert

Tyler Sullivan delivered a lesson on how to be a free and smart entrepreneur at the Ecommerce Growth Stories. The post Hole in one eCommerce. The Tyler Sullivan Story appeared first on Omniconvert Ecommerce Growth Blog.

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Consumer group calls for urgent government action to protect cash users

TalkingRetail

Consumer group Which? is pushing for the government to take immediate action to protect the future of cash for those who need it, as its latest research shows a spike in the number of people forced to pay to withdraw their own money from cash machines. The research shows that some parliamentary constituencies – among.

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Best Buy cuts 5K jobs as it shifts to more part-time workers

RetailDive

The electronics retailer is also closing stores and reducing sales space as it preps for long-term digital shifts.

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NFRN asks minister to allow under 18s to continue to sell lottery tickets

TalkingRetail

Independent retailers are calling for sales assistants under 18 to be allowed to continue to sell national lottery tickets and scratchcards when new age-to-play restrictions take effect later in the year. The NFRN has written to culture secretary Oliver Dowden explaining the difficulties that retailers will face if sales assistants have to be aged 18.

Retail 85
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Outdoor Voices names Urban Outfitters vet CEO

RetailDive

Gabrielle Conforti, who has 15 years of retail and apparel experience, will be in charge of launching products and setting the vision for the DTC brand.

Outdoor 71
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Ribena replaces plastic straws with paper

TalkingRetail

Ribena is rolling out paper straws for its entire carton range, following a trial in 2020. The straws were first trialled in Tesco store in May 2020 but are now a “permanent feature” across all Ribena carton in all stores from this month, with a full roll-out expected by April. The move will “save up.

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Costco raises minimum wage to $16 an hour

RetailWire

Costco announced that it is upping its minimum wage to $16 an hour beginning next week. “I want to note this isn’t altruism,” said CEO Craig Jelinek. “At Costco we know that paying employees good wages … makes sense for our business and constitutes a significant competitive advantage for us. It helps us in the long run by minimizing turnover and maximizing employee productivity.

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Cornish retailer sees sales soar after refit

TalkingRetail

Retailer Gary Batten says the refurbishment of his store in St Stephen, Cornwall, has resulted in an initial sales uplift of 15%.

Retail 93
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Buy cut 5K jobs as it shifts to more part-time workers

RetailDive

The electronics retailer is also closing stores and reducing sales space as it preps for long-term digital shifts.

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Imperial Tobacco supports menthol smokers with New Crush launch

TalkingRetail

Imperial Tobacco has expanded its Embassy Signature range with a New Crush variant for ex-crushball smokers. New Crush will be launching at the end of March and available to buy in Superkings, with a recommended retail price of £9.50 for a pack of 20s and £47.50 for a pack of 100s. It has been designed.

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American Eagle creates AR shoppable jeans guide for Snapchat

RetailDive

With fewer customers shopping in-store, the retailer is leaning into social media experiences and its lingerie brand.

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Jürgen Klopp supports latest Snickers campaign

TalkingRetail

Mars Wrigley is partnering with football manager Jürgen Klopp for its “You’re not you when you’re hungry” Snickers campaign. Klopp will feature in adverts running from March across social media channels and YouTube, supported by further social media activity in the spring.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How Do Barcodes Work? Barcodes, UPCs, and SKUs for Inventory Management

Korona

Streamlining and optimizing your inventory management is a necessity for even the smallest retailers. Some of you may not need more advanced features, like stock transfers or store orders, but everyone needs basic counts and SKU management. . Inventory management wouldn’t be possible without the barcode. This clever invention allows merchants to seamlessly track all products from the moment they enter your store until the point that they’re paid for and go out your door.

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Food retailers advised to step up Covid compliance inspections

TalkingRetail

Compliance authority Bureau Veritas is urging essential retailers to assess and evaluate their Covid-secure measures. The organisation says that as lockdown eases retailers need to ensure they not only meeting regulatory standards, but are also effective in meeting customer’s renewed expectations of safety and compliance.

Retail 72
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Best Buy CFO expects price competition to heat up

RetailWire

Best Buy chief financial officer Matt Bilunas said the consumer electronics chain expects a more promotionally driven market as inventories rise and retailers seek to match sales comps from last year when the stay-at-home trend boosted sales. Increased promotions could weigh on profitability, cautioned Mr. Bilunas.

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McVitie’s encourages individuality with new TV advert

TalkingRetail

Pladis is kicking off a £1.75m campaign for its McVitie’s Jaffa Cakes brand with a TV advert. The “Be what they want to be” campaign advert will first air tonight during Channel 4’s Gogglebox and running for five weeks, supported by social media partnerships, influencer activity and an augmented reality experience. It will feature the.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib