Thu.Mar 23, 2023

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How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries

Digital Doughnut

Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.

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Companies Have Agnosia About Experiences

Forrester eCommerce

We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.

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ReposiTrak Offers Traceability Network to Help Food Retailers Comply With FSMA 204

Retail TouchPoints

ReposiTrak is aiming to help retailers become compliant with the standards of Traceability Rule 204 of the Food Safety Modernization Act Section 204 (FSMA 204), which has sent the final rule to the Office of the Federal Register to be published. The new law will require food retailers and their supply chain partners to provide full, end-to-end traceability.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A TikTok Ban? It’s America First, Taking Aim On Short-Form Video

Forrester eCommerce

TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.

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DoorDash Adds Lush Cosmetics, Victoria’s Secret as Delivery Partners

Retail TouchPoints

DoorDash is continuing to expand its operations through new partnerships, with Lush Cosmetics and Victoria’s Secret , as well as an enhanced customer experience that includes new browsing and delivery features designed to offer a more frictionless shopping experience. Lush Cosmetics’ fresh, handmade cosmetics will be available for on-demand delivery on the DoorDash app.

More Trending

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Snap Offers its AR Tech to Retailers with new White-Label SaaS Solution

Retail TouchPoints

Snap is known for its innovative use of augmented reality (AR), but that tech has been relegated to its social platform Snapchat — until now. With the launch of its new AR Enterprise Services (ARES) division, Snap is now making its AR tech available to businesses for use on their own apps and websites through a new suite of SaaS solutions. Since January 2021, more than 250 million Snapchatters have engaged with Snap’s AR shopping “Lenses” more than 5 billion times, according to the company.

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Live Stream Shopping and Shoppable Video 101 | Salsify

Salsify

The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.

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How To Use Identifier Exists Attribute Correctly in Your Google Shopping

Store Growers

Last Updated on March 24, 2023 Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers for your item? This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute.

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DoorDash adds Victoria’s Secret, Party City to its non-food options

RetailDive

New non-restaurant clients also include Lush Cosmetics, so that nearly all of the last-mile platform’s customers can now order from a retailer.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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ESW Now Available in the Microsoft Azure Marketplace 

ESW

ESW’s Global DTC eCommerce Platform Enables Brands to Create Quick, Asset Light Localized Direct Consumer Relationships Across 200 Markets Microsoft Azure customers worldwide now gain access to ESW’s Global DTC eCommerce Platform to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.

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Retailers expect more tasks to be done by robots by 2025: report

RetailDive

Some surveyed retail executives expect to re-deploy store associates to more customer-facing roles as automation is increasingly leveraged.

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Metaverse Marketing: The Latest Updates & News 

ROI Revolution

Metaverse marketing may seem like a blip in the distance for businesses, but there’s no time like the present to prepare your brand for future endeavors. While the Metaverse is unprofitable right now (and likely will be for the next few years), Mark Zuckerberg is confident that the Metaverse will reach one billion people and bring in billions of ecommerce dollars within the next decade.

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Gap pumps breaks on retail media unit

RetailDive

The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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We’re celebrating 10 years of Driving Meaningful Change with Omniconvert! 

Omniconvert

Join us in raising a glass to the last 10 years—let's celebrate the memories, the milestones, and most of all, the friendships that have made this journey truly unforgettable. The post We’re celebrating 10 years of Driving Meaningful Change with Omniconvert! appeared first on Omniconvert Ecommerce Growth Blog.

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Momofuku Goods raises $17.5M

RetailDive

The pantry essentials brand was spun off from Momofuku in 2020 and will use the funding to grow its product offerings in an increasingly competitive field.

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Launch Bundles Without Replatforming With Elastic Path Product Experience Manager

GetElastic

As a digital commerce leader and innovator, you’re likely feeling the pressure to grow revenue. Analysts’ projections for the United States show that retail sales for the United States will reach $1.6 trillion by 2027, and CEOs and corporate boards expect digital commerce teams to deliver on that growth. That’s why you’re striving to grow your business by dreaming up next-level merchandising strategies that will increase customer engagement and drive growth.

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Chewy plots international expansion

RetailDive

The online pet retailer is planning its first venture outside of the U.S. over the next few quarters, executives said Wednesday.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors

Prisync

Dynamic pricing will dominate e-commerce sooner than many expect, and it'll be a big part of the future of the online shopping experience.

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At Home cuts prices as supply chain costs ease

RetailDive

The retailer raised prices last year when expenses grew by $300 million, but executives have found ways to relieve the pressure.

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What’s Actually Selling When Everything Is Trending?

Dynamic Action

The fashion cycle has imploded into a revolving door of algorithm-generated micro aesthetics, giving consumers more options than ever before. EDITED cracks open the complex mosaic of “cores” to help retailers cut through the noise and decipher the true success stories. Part of Balletcore’s allure, legwarmers and tulle skirts experienced triple-digit increases in majority SKU sell outs.

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Ollie’s aims to grow footprint to over 1,000 stores

RetailDive

By fiscal 2024, the closeout retailer plans to expand its distribution center network to support 700 stores.

Retail 107
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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What Is Square POS ? How It Works, Its Limitations, And Square Alternatives

Korona

When you run a small retail business with a limited budget, you don’t have the luxury of winging it. You need the right tools for the job, and one of the most important ones is your point of sale system (POS). But with so many different options out there, it can be hard to choose. One popular option is Square – and for good reason. It has a lot to offer businesses in terms of convenience, integration, and scalability.

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On signs tennis stars Iga ?wi?tek and Ben Shelton

RetailDive

The DTC athletic shoe brand, which is backed by Roger Federer, is continuing to deepen its presence in the sport.

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Four Branding Principles Every Aspiring Entrepreneur Should Know

RetailMinded

The common mistake many beginning entrepreneurs make is assuming they can dive right into the action while ignoring such an important aspect of any business as branding. A powerful brand gives you a huge advantage over competitors. But what is branding anyway? Branding is the process of creating a unique identity for a company, its products, and the way people perceive them.

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Amazon launches 2-hour delivery from select Rite Aid stores

RetailDive

The service is available for Prime members living within the greater Newark, New Jersey, and Burbank, California, areas.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Starbucks workers strike over alleged union-busting activity

RetailWire

Starbucks CEO Laxman Narasimhan’s first day on the job included workers at around 100 of the company’s shops going on strike. The workers claim that Starbucks engaged in anti-union coercion under former CEO Howard Schultz, a charge that the company denies.

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L’Oréal takes a step toward more sustainable ingredients with investment in Geno

RetailDive

The beauty giant joins Unilever as a founding investor in the biotech company, which develops alternatives to frequently used ingredients.

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TikTok CEO testifies before Congress

RetailWire

TikTok CEO Shou Zi Chew is testifying today before the House Energy and Commerce Committee. Mr. Chew plans to address “myths” about the video-sharing app, which some have accused of being a tool for the Chinese government to spy on Americans.

Article 52
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What is a Flash Sale? What All eCommerce Brands Must Know

Korona

Have you ever scrolled through your favorite online eCommerce store only to be met with a time-sensitive sale? That’s a flash sale, and they’re everywhere these days. Ever been curious about what they are and how they work? We’re here to answer those questions and equip you with all the knowledge you need to make the most of flash sales.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib