Digital Doughnut
MARCH 23, 2023
Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent.
Forrester eCommerce
MARCH 23, 2023
We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.
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Zmags
MARCH 23, 2023
Understanding a customer’s expectations and preferred experiences across all channels best positions an ecommerce business for success. But gathering that information, synthesizing it, and analyzing it so the data can be used in a meaningful way is no small task.
Forrester eCommerce
MARCH 23, 2023
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Retail TouchPoints
MARCH 23, 2023
Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.
Store Growers
MARCH 23, 2023
Last Updated on March 24, 2023 Product identifiers are crucial for matching products with search queries. But what to do when there are no identifiers for your item? This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Salsify
MARCH 23, 2023
The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.
Retail TouchPoints
MARCH 23, 2023
ReposiTrak is aiming to help retailers become compliant with the standards of Traceability Rule 204 of the Food Safety Modernization Act Section 204 (FSMA 204), which has sent the final rule to the Office of the Federal Register to be published. The new law will require food retailers and their supply chain partners to provide full, end-to-end traceability.
RetailDive
MARCH 23, 2023
New non-restaurant clients also include Lush Cosmetics, so that nearly all of the last-mile platform’s customers can now order from a retailer.
ESW
MARCH 23, 2023
ESW’s Global DTC eCommerce Platform Enables Brands to Create Quick, Asset Light Localized Direct Consumer Relationships Across 200 Markets Microsoft Azure customers worldwide now gain access to ESW’s Global DTC eCommerce Platform to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
RetailDive
MARCH 23, 2023
Some surveyed retail executives expect to re-deploy store associates to more customer-facing roles as automation is increasingly leveraged.
ROI Revolution
MARCH 23, 2023
Metaverse marketing may seem like a blip in the distance for businesses, but there’s no time like the present to prepare your brand for future endeavors. While the Metaverse is unprofitable right now (and likely will be for the next few years), Mark Zuckerberg is confident that the Metaverse will reach one billion people and bring in billions of ecommerce dollars within the next decade.
RetailDive
MARCH 23, 2023
The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.
Omniconvert
MARCH 23, 2023
Join us in raising a glass to the last 10 years—let's celebrate the memories, the milestones, and most of all, the friendships that have made this journey truly unforgettable. The post We’re celebrating 10 years of Driving Meaningful Change with Omniconvert! appeared first on Omniconvert Ecommerce Growth Blog.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
RetailDive
MARCH 23, 2023
The pantry essentials brand was spun off from Momofuku in 2020 and will use the funding to grow its product offerings in an increasingly competitive field.
GetElastic
MARCH 23, 2023
As a digital commerce leader and innovator, you’re likely feeling the pressure to grow revenue. Analysts’ projections for the United States show that retail sales for the United States will reach $1.6 trillion by 2027, and CEOs and corporate boards expect digital commerce teams to deliver on that growth. That’s why you’re striving to grow your business by dreaming up next-level merchandising strategies that will increase customer engagement and drive growth.
RetailDive
MARCH 23, 2023
The online pet retailer is planning its first venture outside of the U.S. over the next few quarters, executives said Wednesday.
Retail TouchPoints
MARCH 23, 2023
For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of billions of dollars. Retailers and brands wholeheartedly subscribed to conversion measures they didn’t control, but it’s always been something of an open secret that these cookies were a shoddy substitute for the deep, precise measurement of signals and sales, relied upon long before the advent of computers.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Prisync
MARCH 23, 2023
Dynamic pricing will dominate e-commerce sooner than many expect, and it'll be a big part of the future of the online shopping experience.
Retail TouchPoints
MARCH 23, 2023
DoorDash is continuing to expand its operations through new partnerships, with Lush Cosmetics and Victoria’s Secret , as well as an enhanced customer experience that includes new browsing and delivery features designed to offer a more frictionless shopping experience. Lush Cosmetics’ fresh, handmade cosmetics will be available for on-demand delivery on the DoorDash app.
RetailDive
MARCH 23, 2023
The retailer raised prices last year when expenses grew by $300 million, but executives have found ways to relieve the pressure.
Dynamic Action
MARCH 23, 2023
The fashion cycle has imploded into a revolving door of algorithm-generated micro aesthetics, giving consumers more options than ever before. EDITED cracks open the complex mosaic of “cores” to help retailers cut through the noise and decipher the true success stories. Part of Balletcore’s allure, legwarmers and tulle skirts experienced triple-digit increases in majority SKU sell outs.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
RetailDive
MARCH 23, 2023
By fiscal 2024, the closeout retailer plans to expand its distribution center network to support 700 stores.
Retail TouchPoints
MARCH 23, 2023
TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back against accusations that the platform is beholden to the Chinese government or that it shares data on its U.S. users. TikTok’s parent company, ByteDance, is Chinese, and debates about TikTok’s influence have been colored by the current contentious state of U.S.
RetailDive
MARCH 23, 2023
The DTC athletic shoe brand, which is backed by Roger Federer, is continuing to deepen its presence in the sport.
Retail TouchPoints
MARCH 23, 2023
Snap is known for its innovative use of augmented reality (AR), but that tech has been relegated to its social platform Snapchat — until now. With the launch of its new AR Enterprise Services (ARES) division, Snap is now making its AR tech available to businesses for use on their own apps and websites through a new suite of SaaS solutions. Since January 2021, more than 250 million Snapchatters have engaged with Snap’s AR shopping “Lenses” more than 5 billion times, according to the company.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
RetailDive
MARCH 23, 2023
The beauty giant joins Unilever as a founding investor in the biotech company, which develops alternatives to frequently used ingredients.
Korona
MARCH 23, 2023
When you run a small retail business with a limited budget, you don’t have the luxury of winging it. You need the right tools for the job, and one of the most important ones is your point of sale system (POS). But with so many different options out there, it can be hard to choose. One popular option is Square – and for good reason. It has a lot to offer businesses in terms of convenience, integration, and scalability.
RetailDive
MARCH 23, 2023
The service is available for Prime members living within the greater Newark, New Jersey, and Burbank, California, areas.
RetailMinded
MARCH 23, 2023
The common mistake many beginning entrepreneurs make is assuming they can dive right into the action while ignoring such an important aspect of any business as branding. A powerful brand gives you a huge advantage over competitors. But what is branding anyway? Branding is the process of creating a unique identity for a company, its products, and the way people perceive them.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
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