Fri.Mar 09, 2018

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The Growth Hacking Cheat Sheet for Beginners

Kissmetrics

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that it has become impossible to define or narrow down.

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How The Top 500 E-Tailers Collect Email Sign-Ups

RTP blog

By Joe Montgomery, 250ok According to a recent eMarketer survey, 44% of respondents plan to increase spending on email marketing programs this year. Email has proven itself as a profitable marketing tool, but even the best email marketing programs are useless without subscribers. Since 2014, we’ve collected data on how the top retailers collect email subscribers, including the discounts they offered, personal data they collected and more.

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7 Ways Retailers Like Nordstrom, IKEA, T-Mobile and TOMS Generate Brand Loyalty

Sailthru

In today’s digital world, consumers can buy whatever they want, whenever they want. And with so many people carrying all of the information in the entire world in our pockets, shoppers are often just as knowledgeable as the salespeople. Together, this creates a perfect storm that turns the concept of brand loyalty upside down. Brand loyalty is certainly not dead; we’ve found that for many retailers, 95% of revenue comes from just 5% of shoppers.

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How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way tha

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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SKY Brazil: First Latin American Country to implement live video chat on their website

Whisbi

Sao Paulo, Brazil, 9th of March 2018 - As of today SKY Brazil will start broadcasting live and in real-time to its online visitors using Whisbi’s One-to-Many solution for an enhanced CX.

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The 5 Types of Online Shoppers and How to Get Them to Buy

Smile.io

The one mistake you should never make is to assume that all your online shoppers can be encouraged to purchase with the same tactics.

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An E-commerce for Everyone

iQmetrix

Today, shopping online is mainstream : in 2017, an estimated 60% of the us population made a purchase online in the past 12 months, up from 47% a decade earlier. But they expect online and offline touchpoints to work together seamlessly: in 2017, 73% of us online adults expect retailers to keep prices consistent between online and physical stores, and 30% say they are less likely to visit a store if the store’s inventory is not available online.

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Catching-Up with the New Owner of Right Channel Radios

eCommerceFuel

A few years back I caught up with Clayton Chrismas who purchased TrollingMotors.net from me. I learned how much better the business was doing once it was freed from the shackles and constraints of it’s incompetent previous owner (much better, it turned out). So I thought it’d be fun to catch-up with Pat Haggerty 18 months after he purchased Right Channel Radios.

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