Omnisend

JULY 5, 2019

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count. Email offers your business a level of access to those prospective customers which is incomparable with other platforms. Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

Social Media 151

Social Media Marketing eCommerce Marketing eCommerce 151

GetElastic

JULY 5, 2019

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them.

B2B 132

B2B Marketing Social Media Presentation 132

SellBrite

JULY 5, 2019

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem. Cue micro-influencers, which might be the marketing world’s solution to the influencer problem.

eCommerce 107

eCommerce Social Media Banking Definition 107

eCommerceFuel

JULY 5, 2019

Good hiring takes a lot of time and effort. You want to be sure you find someone who is going to ease your workload, not make it more complicated. I recently went through the hiring process myself, and today I’m sharing the important lessons I learned from my most recent hire. Listen in to hear how I narrowed down 300 applicants to one new superstar employee.

Presentation 41

Presentation Shopping Carts eCommerce 41

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

VTNS Solutions

JULY 5, 2019

Twitter is the “to-go-to” place for the curious and intellectual minds of today’s generation. It’s the platform that tells you all about what’s happening and what’s trending in the world. Be it a student, a corporate employee, a marketer, a business, or a brand, everyone from celebrities to influencers are on Twitter growing their social circle, interacting and connecting more with people around the globe.

Social Media 28

Social Media Demo Definition Article 28

ROI Revolution

JULY 5, 2019

As marketers, ecommerce managers, and merchandisers, we keep a watchful eye on our messaging, pitches, and style guides. Well-defined customer personas help us dial in our voice and value proposition with laser focus. Shopping platform plugins are implemented to boost lifetime value ( LTV) , average order value ( AOV) , and lots of other acronyms. While all of these metrics are important for providing a consistent brand experience for prospects and customers, they can be rendered ineffective by

Customer 113

Customer Conversion Optimization Information Presentation 113

Onilab User Guides

JULY 5, 2019

Magento is an awesome platform not only for selling stuff, but it’s also a great tool to learn more about your audience, their tastes and behavior. Even though Magento is not a dedicated analytics platform, it uses a decent Magento Reports system that collects, analyzes, and displays the most interesting data about who your customers are, what they do on your site, and what they buy.

Magento 40

Magento Customer Retention Customer Management 40