Forrester eCommerce
FEBRUARY 9, 2021
Yesterday, the city of Oldsmar, FL conducted a press conference to disclose that an unknown person had remotely accessed the city’s water treatment system. The public was never in danger since operators detected the breach quickly and reversed the changes made by the threat within moments. The change made to the system was ‘loud’ – […].
Kissmetrics
FEBRUARY 9, 2021
What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.
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Forrester eCommerce
FEBRUARY 9, 2021
I recently talked with Sandeep Dadlani, Global Chief Digital Officer at Mars to hear his thoughts on becoming a digital business. We started our conversation discussing his role of as CDO. (10 Mins). Here are 3 key highlights of our conversation: Sandeep has focused his role on leveraging technology, analytics and experiences to drive the […].
Kissmetrics
FEBRUARY 9, 2021
User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly ? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX refers to the human experience of using your website.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
FEBRUARY 9, 2021
COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.
Kissmetrics
FEBRUARY 9, 2021
For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined.
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Retail TouchPoints
FEBRUARY 9, 2021
GNC has partnered with Target subsidiary Shipt to offer same-day delivery of its health and wellness products across the U.S., and also has teamed up with e-Spirit to enhance its ecommerce customer experience. GNC vitamins, supplements, protein bars, beauty and skincare products and fitness equipment are now available on the Shipt app and website for delivery in as soon as one hour.
Store Growers
FEBRUARY 9, 2021
Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. In this article, we break down what exactly is changing and how to best prepare your campaigns to deal with this change!
Retail TouchPoints
FEBRUARY 9, 2021
Diversity has become an increasingly hot topic in retail recently, with the industry moving to increase representation across the board of non-dominant racial and gender groups. There’s still a lot of work that still needs to be done, of course, and Chapter 1 of the NRF 2021 Big Show highlighted the importance of this mission with its Equality Lounge sessions — daily panels that covered diversity from a variety of angles.
MakeWebBetter
FEBRUARY 9, 2021
Today, almost everyone is shopping online. But is every shopper the same? Every shopper is different and performs online shopping differently. Each one has its own pace and limitation and thus, they interact with online stores in ways they are most comfortable. Therefore, there’s a need to consider the least talked aspect of an online […]. The post Ecommerce Website Accessibility: What Your Store Is Lacking?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
FEBRUARY 9, 2021
Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for one main reason: the commercials! The team carries on our own little Super Bowl tradition by sharing our thoughts on the top ad spots of the night. Nicole Silberstein, Ecommerce Editor: DoorDash’s Sesame Street-themed ode to local business struck just the right note — charming and warm, it highlighted the breadth of DoorDash’s services while subtly appealing to values-based consumers.
SellBrite
FEBRUARY 9, 2021
Launching a new product is anything but easy. Forty percent of new products fail , according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. Plan your product launch to mitigate the risk of failure, draw in customers, and stay out of the graveyard of failed startups.
Retail TouchPoints
FEBRUARY 9, 2021
Ecommerce and payments solution Digital River has added a new pay-later option for its U.S. clients using PayPal , dubbed Pay in 4 from PayPal. Pay in 4 with PayPal allows customers to pay for purchases between $30 and $600 in four interest-free payments, while the merchants get paid in full up front. Pay in 4 is now included in Digital River’s PayPal checkout integration at no additional cost.
Wiser
FEBRUARY 9, 2021
There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees. This can create a challenge for brands and retailers. How can you set the right price , at the right time, but also do so in a way that is aligned with public expectations?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
FEBRUARY 9, 2021
CEO David Simon on Monday said the pandemic has spurred flight away from cities, but neither the intensity nor the longevity of that is clear.
TalkingRetail
FEBRUARY 9, 2021
Aldi is looking to recruit more than 200 apprentices in 2021 as it forges on with its growth plans. The retailer offers several apprenticeships across its head office, stores and regional distribution centres. Aldi works with schools across the country to help young people enter the workforce. Store Apprentices will receive a salary of £190.
RetailDive
FEBRUARY 9, 2021
With lots of square footage and tons of parking, shopping centers are rethinking ways to give their centralized locations new life.
TalkingRetail
FEBRUARY 9, 2021
British shoppers spent £1.4bn on groceries online during the month of January, a growth of 121% in the past four weeks ending 30 January, new research reveals. Data from NielsenIQ shows a large proportion of this expense came from new online shoppers who spent an equivalent of £770m. Overall the online share of grocery sales.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
FEBRUARY 9, 2021
The Attorney General of Washington State asserted that the apparel company made "deceptive misrepresentations regarding profitability.
FastSpring
FEBRUARY 9, 2021
Captive pricing is a confusing concept for many, but in practice, it’s relatively simple. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. Classic examples of this include products like razor blades for razors and toner cartridges for printers. This is also called by-product pricing. It can be challenging to determine pricing models for captive products.
RetailDive
FEBRUARY 9, 2021
The service, which can also be accessed via chat or email, is part of the retailer's push to be a "more complete resource for pet parents.
FastSpring
FEBRUARY 9, 2021
Captive pricing is a confusing concept for many, but in practice, it’s relatively simple. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. Classic examples of this include products like razor blades for razors and toner cartridges for printers. This is also called by-product pricing. It can be challenging to determine pricing models for captive products.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
FEBRUARY 9, 2021
As retailers look for more convenient services to offer, the company wants to help retailers manage, track and deliver online orders directly from stores.
Omniconvert
FEBRUARY 9, 2021
Customer analysis focuses on the exterior of your business, giving outside information and feedback. Change your eCommerce business by doing this! The post How to Do Customer Analysis appeared first on Omniconvert Ecommerce Growth Blog.
RetailDive
FEBRUARY 9, 2021
While the retail industry accounted for a small portion of that total, it still saw activity increase 100% year over year.
Salsify
FEBRUARY 9, 2021
On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set out to find how important a role product content plays in landing products within those top results, both organically and when sponsored.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailDive
FEBRUARY 9, 2021
The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.
Retail Technology Review
FEBRUARY 9, 2021
Amazon founder and CEO Jeff Bezos made headlines at the start of the second month of 2021 after announcing plans to step down this year to focus on new products and other initiatives. To fill in the big shoes he will leave behind is Andy Jassy, long-time CEO of Amazon Web Services.
TalkingRetail
FEBRUARY 9, 2021
Nisa has introduced a dedicated team to support its new partners. The symbol group has introduced a newly-created induction manager role to support new partners through the first three months of their membership, becoming the key point of contact for all new stores. The induction process will involve a clear plan of activities tailored to.
RetailMinded
FEBRUARY 9, 2021
For the last couple of years, email marketing has been a popular way of promoting products or services and driving revenues for businesses of any size. It refers to the process of using emails to send commercial messages such as advertisements to a group of people. Hence, whether you’re running a small family retail business or a global E-commerce store, there can be many reasons why you should use email marketing. .
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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