Mon.May 24, 2021

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Make Customer Value Technology’s North Star

Forrester eCommerce

Digital technologies are ubiquitous. And their pervasiveness has risen dramatically over the past 12 months as businesses strived to stay connected and engaged with their employees and customers, due to lockdowns and other restrictions. This is the reality we live in today: technology helps understand and anticipate the needs of customers, augment the value of […].

Customer 301
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How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.

PPC 300
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Clothing, Home Décor and Travel Purchases Expected to Soar Over Memorial Day Weekend

Retail TouchPoints

This Memorial Day offers retailers an opportunity to benefit from pent-up demand: 48% of Americans plan to shop for something over Memorial Day weekend this year, according to a survey by BlackFriday.com conducted through Kelton. Additionally, 37 million people are expected to travel 50 miles or more from home, an increase of 60% over 2020, according to AAA.

Travel 314
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How to Choose Which Top Level Domain to Use

Kissmetrics

Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: com.co.org.io.co.uk.net.gov. The list goes on! Picking the right TLD is just as important as choosing the rest of your domain name.

SEO 291
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Recipe For Success: Five Ways To Make The Most Of Your TEI Project Experience

Forrester eCommerce

Are you about to kick off a Total Economic Impact project with Forrester? See these five ways to ensure your TEI project experience is a success.

B2B 294
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Australian BNPL Company Zip Acquires Europe and Middle East Providers

Retail TouchPoints

In another sign of the global growth of buy now, pay later services, Zip Co Ltd. will purchase the European BNPL provider Twisto and the UAE-based Spotii Holdings Ltd. These latest acquisitions follow Zip’s purchase of Quadpay in September 2020. Zip already owned a portion of Twisto, and plans to buy the remaining shares for approximately $108.5 million , with the deal expected to close in Q4 2021.

More Trending

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Chico’s Taps the Power of Personal Connections to Virtually Connect Associates and Shoppers

Retail TouchPoints

When women’s apparel retailer Chico’s first sought to modernize its retail experience, the goal was to offer customers a more robust, personalized shopping experience and the ability to engage with its associates anywhere, and on any device. In 2018, the brand partnered with Salesfloor to deploy a new mobile platform for associates — known as StyleConnect — combining clienteling and mobile checkout with a customer-facing interface embedded on the retailer’s ecommerce site.

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Keep Facebook on your media plan. But don’t stop there.

Liveintent

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. It’s quite the contrary if you couldn’t tell by the title. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. …But also consider layering your media plan.

Channel 127
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No Retail BI, No Future: Business Intelligence Tools Will Drive the Retail Industry’s Offline Transformation

Retail TouchPoints

Prior to the pandemic, brick-and-mortar retailers were already facing fierce competition from online marketplaces. Purchasing online often meant access to a better selection of (and global access to) products, more convenience, and, in many cases, cheaper deals. The COVID-19 pandemic conditions not only provided consumers access to products they couldn’t buy at locked-down physical retailers — online shopping also enabled them a safer way to procure both essential and non-essential items.

Retail 163
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Jealous Sweets adds foam sweets to portfolio

TalkingRetail

Confectionery brand Jealous Sweets has added a Foams range to its portfolio, in a move designed to “empower” retailers and customers with plant-based products made from responsible sourced ingredients. The Foams range consists of two variants – Berry Foams and Juicy Foams – in 125g sharing bags (£2). The brand said 92% of UK consumers. This story continues at Jealous Sweets adds foam sweets to portfolio.

Consumer 119
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Kendra Scott introduces first men's collection

RetailDive

The launch, set to debut in stores and online June 7, comes as jewelry retailers ramp up product lines that are specifically marketed to men.

Jewelry 131
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Funkin rolls out price-marked format for Nitro Cocktails range

TalkingRetail

Funkin Cocktails has launched a range of price-marked packs for its ready-to-drink Nitro Cocktail Cans. The range retails at £1.99 and are available in Passion Fruit Martini, Pina Colada and Strawberry Daiquiri flavours. The format “leverages the popularity” of the nitro-infused range, whilst also capitalising on impulse-driven spending amongst consumers who are “seeking spontaneous drinking.

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SKU'd: So, are we buying Chanel from ThredUp now?

RetailDive

The French fashion house is still in litigation with The RealReal over authentication claims. Will Chanel be OK with "flawed gems" appearing on another marketplace?

Fashion 107
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Jisp partners with Marin’s Quad UK

TalkingRetail

Jisp is partnering with Marin’s Quad UK for a digitised point-of-sales marketing and compliance solution for the convenience sector. The digitally-enabled point-of-sale (DE-POS), which combines Jisp’s grocery shopping app with Marin’s bespoke in-store solutions, will allow consumers to redeem pre-existing trade offers between FMCG brands and the UK’s major wholesalers simply by scanning QR codes.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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A+ tips for retailers to reach back-to-school shoppers

RetailDive

Learn about the four ways retailers can take advantage of the upcoming back-to-school shopping season kickoff.

Retail 125
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Retailer invests £2m in new Co-op franchise stores

TalkingRetail

Retailer Sivathasan Kailasapillai is set to open five Co-op franchise stores over the next four months. Kailasapillai will be growing his portfolio to eight stores, with a total investment of more than £2m, and by the end of the summer will have Co-op stores in Barking in East London, Dewsbury in West Yorkshire, Westhoughton in Greater. This story continues at Retailer invests £2m in new Co-op franchise stores.

Retail 91
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Cegid to help retailers adhere to local laws after opening retail cloud point of delivery in China

Retail Technology Review

European software vendor Cegid has now opened a new cloud point of delivery (POD) in Shanghai to help retailers with stores locally to adhere to strict data privacy laws introduced across mainland China.

Retail 70
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Nisa launches summer campaign for partners

TalkingRetail

Nisa is offering its partners a raft of resources designed to support their business and drive sales over the summer period. The materials, which are hosted virtually and are accessible to all partners in a password-protected platform, provide insights, promotional plans, ranging advice, planograms, as well as campaign material for the early summer period.

Retail 86
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tuesday Morning returning to Nasdaq after delisting

RetailDive

The off-price retailer is back on a major market after its Chapter 11 and restructuring, and is projecting optimism about the future.

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North East Simply Fresh becomes latest to switch to Sainsbury’s model

TalkingRetail

Retailer David Ancell has become the latest Simply Fresh store owner to switch to the new Sainsbury’s model. The retailer’s Gosforth, Newcastle upon Tyne, will stock Sainsbury’s products as part of the deal struck by the symbol group and the big-four multiple last year. Ancell said: “I am convinced my customers will embrace the decision. This story continues at North East Simply Fresh becomes latest to switch to Sainsbury’s model.

Retail 82
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Walmart launches exclusive crafting brand with Todd Oldham

RetailDive

The retailer released a 75-item collection of art supplies, children's bedding and decor, dubbed Smarts & Crafts, with the celebrity designer.

Arts 81
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Vestal Vodka teases rival brands with social media campaign

TalkingRetail

Vestal Vodka has launched a social media campaign to “poke fun” at other rival vodka brands. The “Noisy Neighbours” campaign is running across Instagram, Twitter, Facebook and LinkedIn and features four adverts with slogans that poke fun at brands that “do an awful lot of shouting”. The adverts read: “Sorry Ciroc, We Rock”; “We Cooked. This story continues at Vestal Vodka teases rival brands with social media campaign.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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DTC menswear brand Mack Weldon hires first chief marketer

RetailDive

Fellow direct-to-consumer company Everlane filled the same role for the first time in February as startups look to scale beyond their early days.

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Cono Sur highlights sustainability efforts with digital campaign

TalkingRetail

Chilean wine brand Cono Sur has kicked-off a digital campaign focusing on its sustainability credentials. The campaign is launching tomorrow across YouTube, supported by follow-up adverts on Facebook and Instagram. It is expected to reach 3.4 million wine drinkers over an eight-week period. Cono Sur senior brand manager Heather Jones said: “We know from research.

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How to refresh your look to welcome customers back in your store

RetailDive

More customers are returning to in-store shopping, and retailers are looking at the next few months as the start of the resurgence.

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Princes takes another step on sustainability journey with recyclable tuna packs

TalkingRetail

Tinned grocery brand Princes is rolling out fully recyclable packs for its tuna multi-packs, as part of its goal to make all of its packaging 100% recyclable, reusable or compostable by 2025. The four-pack is available in cardboard sleeves now and will be followed by packs of three in September and six-packs in March 2022. This story continues at Princes takes another step on sustainability journey with recyclable tuna packs.

Retail 76
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Six Steps To Start A Small Machine Shop On A Budget

RetailMinded

Are you considering starting a small machine shop? Even on a budget, it is possible to make your dream come true. Here are the key steps you need to take. Step 1: Create A Business Plan . To set up a small machine shop on a budget you first need to work out what your capital outlay will be for every aspect of your business. That includes things like the premises, the tools and equipment, utility costs, marketing costs, and so on.

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Payzone wins contract with National Express Coach

TalkingRetail

Payzone has signed a long-term contract with National Express Coach to provide coach ticketing services at its stores across the UK. National Express is the largest operator of scheduled coach services in the UK, providing more than 21 million journeys in 2019. The contract award marks another milestone for the combined Post Office and Payzone. This story continues at Payzone wins contract with National Express Coach.

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Retailers want their shoppers in a private label state of mind

RetailWire

Chains are looking for their own brands to stand out against products offered by their suppliers and rival retailers. That has led a wide range of companies including CVS, ShopRite, Target, Whole Foods and others to invest more in product ingredients and packaging. “The younger generation doesn’t give a hoot about brand names,” says Jerry Cole, managing director of Starpoint Consulting Group.

Retail 52
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Eldorado unveils ‘swanky’ media campaign

TalkingRetail

Tonic wine brand Eldorado has kicked off a social media campaign, featuring a series of videos starring whisky expert Charles MacLean. The “So Swanky” campaign also includes giveaway in support of Euros 2020, offering consumers the chance to win branded beach balls, barbecues, deck chairs, an Urban Butcher Barbecue pack and a case of Eldorado. This story continues at Eldorado unveils ‘swanky’ media campaign.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib