Forrester eCommerce
OCTOBER 16, 2018
In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight months, it’s been a huge success for the division. The range isn’t just about training security incident response analysts; it’s a full […].
Optimizely
OCTOBER 16, 2018
The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. To kick things off, we’re diving deep into one of the most popular beauty brands out there— Glossier. Sure, there might confusion around how to properly pronounce their name , but it’s perfectly clear what their customers love about Glossier.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
OCTOBER 16, 2018
The annual SpringOne event, held in D.C. a few weeks back, was full of exciting, detailed, and compelling stories of enterprise transformation.
BigCommerce
OCTOBER 16, 2018
Most purchase journeys have too many unnecessary steps in the conversion funnel.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 16, 2018
It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion. Nearly 40% of CMOs say that a lack of consistent customer experience (CX) prevents greater online sales revenue. Empowered customers now […].
Kissmetrics
OCTOBER 16, 2018
I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
RTP blog
OCTOBER 16, 2018
By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two years. In our Connected Shopper Report , we also found that about half of millennial shoppers tap social channels to buy products online, with 41% saying they use those p
Forrester eCommerce
OCTOBER 16, 2018
2018 has been a year of mass de-regulation in healthcare. The Patients Over Paperwork program launched with the goal of stripping burdensome regulations from healthcare. Lawmakers started by scaling back EHR and quality reporting requirements. These changes will go into effect beginning in January 2019. Healthcare leaders should take this reprieve as an opportunity to […].
Bootstrapping Ecommerce
OCTOBER 16, 2018
Get started with Print-on-Demand in 5 steps! Print-on-Demand is the easiest way to start an online business & source products to sell online. The post How to Start a Print-on-Demand Business in 5 Steps appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
OCTOBER 16, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Black Friday holiday sales events are a fixture of the European holiday shopping season (even without a European equivalent of the Thanksgiving holiday!). Initially finding its way to the UK, the sales day has extended across Europe to become a significant sales event from […].
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Fastr
OCTOBER 16, 2018
(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags.
Omniconvert
OCTOBER 16, 2018
[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs.
TradeGecko
OCTOBER 16, 2018
Auto Body Equipment (ABE), a New Zealand-based wholesale business, has a history stretching back more than 20 years. The team have worked hard to bring their traditional business model into the 21 st century with help from TradeGecko.
Sailthru
OCTOBER 16, 2018
We already know why brands should focus on mobile; it’s one of the fastest growing marketing channels. Yet, when Sailthru analyzed more than 250 brands for our second Retail Personalization Index , we were surprised to see that many top global retailers and ecommerce companies struggle with their mobile apps. Worse, many don’t have one at all. During our research, we quickly learned what users don’t want from apps: too many push notifications, personalized or not; and constant crashes and glitch
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Lemonstand
OCTOBER 16, 2018
Social media platforms have been growing in popularity every year. Instagram especially has shown exceptional growth over time but only recently added their Shopping on Instagram features. The platform started with 90 million active users in 2013, and it has since grown to nearly one billion monthly active users in 2017. Not to mention Instagram’s engagement numbers are through the roof with a 58% higher engagement rate than Facebook and 2,000% higher rate than Twitter.
eCommerce CEO
OCTOBER 16, 2018
There are a ton of things you have to deal with when starting an online business. From products to platform, inventory, operations, finance, marketing, branding, and the host of other things that need to be in place to kick-start a profitable brand. It’s no wonder some people push off legal formalities till the end or never consider it. As an ecommerce business owner, it’s even easier to forget because you don’t have a physical location.
ecomdash
OCTOBER 16, 2018
What a year for Amazon FBA costs… First, Amazon increased storage fees to 69¢ per cubic foot for January to September and $2.40 for October to December (for standard products). Then, in July they initiated a penalty for low Inventory Performance Index scores with additional charges and restrictions. Now, as of September 15, they’re raising long-term storage fees to $3.45 per cubic foot per month on items in the warehouse for 181-365 days.
FastSpring
OCTOBER 16, 2018
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform. Q: What is your role at FastSpring? A: I serve as the Chief Financial Officer where I’m responsible for budgeting, forecasting, and strategic planning.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
UpSellIt
OCTOBER 16, 2018
Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar. However, since nearly all of them are looking to advertise, the price of paid messaging increases.
TradeGecko
OCTOBER 16, 2018
Auto Body Equipment (ABE), a New Zealand-based wholesale business, has a history stretching back more than 20 years. The team have worked hard to bring their traditional business model into the 21 st century with help from TradeGecko.
Wiser
OCTOBER 16, 2018
We’re excited to introduce you to our latest in-store feature: Wiser Scorecards. Scorecards are the perfect way to benchmark the performance of different teams or business units against key compliance and operational measures. . According to a recent survey, 86 percent of retailers believe that merchandising compliance and execution in-store has a direct impact on sales conversion rates.
Salsify
OCTOBER 16, 2018
After attending the B2B Next Conference in Chicago, it’s become abundantly clear that there is one central theme permeating the current state of B2B digital commerce: if organizations aren’t planning or currently executing a digital strategy in their B2B aligned business, then they might as well start to lock in revenue losses. In essence, organizations must embrace digital commerce, or forfeit revenue for years to come.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ChannelAdvisor
OCTOBER 16, 2018
One way to grow your e-commerce business is to be more efficient, particularly with your supply chain. After all, when your supply chain is managed well and moves at a productive pace, you can turn inventory more quickly and set your business up for long-term growth. So how do you make sure all parts are functioning optimally? We’ve identified four key ways to speed up your supply chain so you can increase efficiency and grow your business: 1.
OrderDynamics
OCTOBER 16, 2018
ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It’s called The Snowball System , by Mo Bunnell. It discusses sales. “How to sell without selling your soul”, as Bunnell puts it. Although not associated with my core interest, one very small part discusses ATM. It stands for authority, timing and motivation.
CPC Strategy
OCTOBER 16, 2018
Amazon Warehouse is a business of Amazon that sells quality used products and rents out used textbooks. What are Amazon Warehouse Deals? > Read More. The post Amazon Warehouse Deals: What All Sellers Should Know appeared first on Retail Performance Marketing Blog - CPC Strategy.
Bronto
OCTOBER 16, 2018
We want to make it even easier for you to use our platform, so we’ve made some changes to the navigation of the Bronto Marketing Platform (BMP). Scheduled to roll. The post New Navigation Makes Bronto Users’ Experiences Even Better appeared first on Bronto Blog.
Advertisement
Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Dynamic Yield
OCTOBER 16, 2018
How Lamoda Personalized & Optimized Experiences of 20 Million Online Customers to Drive Millions in Sales. The post $15M Uplift in Gross Profit appeared first on Dynamic Yield.
CPC Strategy
OCTOBER 16, 2018
Enforcing minimum advertised prices (MAP) across ultra competitive marketplaces such as Walmart and Amazon isn’t easy. Not only do you have to ensure. > Read More. The post Minimum Advertised Price (MAP) Enforcement | Guide for Brands appeared first on Retail Performance Marketing Blog - CPC Strategy.
Dynamic Yield
OCTOBER 16, 2018
Iconic Beauty Retailer Powers 82 Live Experiences Through Dynamic Yield. The post 6X ROI from PDP Recommendations appeared first on Dynamic Yield.
eCommerce Evolution
OCTOBER 16, 2018
In recent years SEO has lost its luster as a “hot” traffic source. Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site. That said, organic traffic can still be insanely powerful for your brand. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
Expert insights. Personalized for you.
330 
Let's personalize your content