Thu.Oct 13, 2022

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Ayr Wellness Hires Neiman Marcus and LVMH Vet as President

Retail TouchPoints

Cannabis retailer Ayr Wellness has named former Neiman Marcus Group (NMG) executive David Goubert as President, effective Nov. 1. In his new role, Goubert will oversee the company’s operational and commercial functions, including production, supply chain, retail, wholesale and marketing. Goubert will report to Ayr’s Founder and CEO Jonathan Sandelman.

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The B2B CMO And Marketing Operations: A Symbiotic Relationship

Forrester eCommerce

CMOs and marketing operations teams benefit greatly by partnering and working together.

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Walmart Expands Smart Home Selection with Exclusive Roku Device Partnership

Retail TouchPoints

Walmart has launched a selection of exclusive Roku smart home products, including security cameras, video doorbells, lighting and plugs. The items, which will have connectivity with the Roku TV Operating system, will be available in nearly 3,500 Walmart stores beginning Oct. 17. Initial capabilities of the new smart devices include letting users see who is at their doorbell through their television and using Roku voice remote to bring up video feeds.

Toys 315
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Balance Digital Accountability To Optimize Digital Teams

Forrester eCommerce

There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.

Customer 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience.

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Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

Forrester eCommerce

Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.

Consumer 195

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Get More Out Of Q4: 2022 SaaS and Software Holiday Spend Report

FastSpring

The fourth quarter is the most important quarter for software companies around the world. . We confirmed this by reviewing sales data from over 300 SaaS and software companies that use our billing platform. We discovered that Q4 is by far the best-performing quarter of the year for both business and consumer sales. And here’s our question to you: Are you really taking advantage of the quarter?

Payments 139
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Should Data be a Luxury for the Fashion Industry?

Retail TouchPoints

The luxury buyers of today are tech-savvy high spenders who know what they want and go online for exclusive labels. And they’re getting younger — Gen Y and Gen Z continue to drive growth and will account for 70% of the luxury market by 2025. They’re changing the concept of engagement with luxury brands, expecting them to set up co-creation environments, seamlessly interact with digital content and operate at their highest standard, all while remaining authentic and becoming more sustainable.

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How To Become an Amazon Vendor | Salsify

Salsify

Amazon is, by far, the largest ecommerce company in the world, says Statista — and so ubiquitous it’s now become impossible for consumer brands to ignore.

eCommerce 148
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Walmart Launches Walmart Healthcare Research Institute to Boost Access to Equitable Healthcare

Retail TouchPoints

Walmart is getting deeper into the healthcare industry with the launch of the Walmart Healthcare Research Institute (WHRI), to increase community access to healthcare research that could lead to safer and more equitable higher quality healthcare. WHRI will focus on interventions and medications that can make a difference in underrepresented communities, including older adults, rural residents, women and minority populations.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Activist investor pushes Kohl’s for board refresh

RetailDive

Macellum Advisors is once again agitating for changes to the retailer’s board, including an ouster of its chairman and other longtime board leadership.

Other 111
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Hollister Share2Pay Option, with Parents Paying Directly for Teens’ Purchases, Yields Nearly 2X Mobile Order Conversion

Retail TouchPoints

Hollister Co. has launched Share2Pay, a new payment option that allows the brand’s teenage customers in the U.S. and UK to share their carts from the mobile app with a buying party, such as a parent or guardian, who can complete the purchase. During testing that included a soft launch of the technology earlier in 2022, Hollister discovered that customers who shared their carts through Share2Pay placed orders at almost 2X the rate of other shoppers.

Mobile 243
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Gopuff raises delivery subscription monthly fee for the first time

RetailDive

The increased fee will begin on subscribers’ next renewal dates and brings its delivery subscription cost closer to its competitors.

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5 Ways to Improve Checkout Process

GetElastic

5 Ways to Improve the Checkout Process. As we approach the busiest shopping season of the year, it’s critical to review all aspects of the shopping experience. Your goal is to make the experience as seamless, quick, and convenient for your customer every step of the way. One of the key areas of the shopping experience is checkout. We joined with payment provider and Elastic Path Payments partner Stripe, for a webinar based on recent findings from a Stripe and Edgar, Dunn and Company study regard

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Does Nike need Foot Locker back in the game?

RetailDive

The brand downsized its relationship with the shoe retailer as it chased DTC sales. Now it faces an inventory glut of epic proportions.

Games 117
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How Sweetgreen Launched its Summer Rewards Program

Smile.io

Launching your loyalty program is half the battle in building a successful program that customers love. While there are many ways to launch a loyalty program, we are breaking down how Sweetgreen launched its summer loyalty program with a mix of omnichannel marketing strategies and in-store promotions. As well as using Instagram Reels and TikTok to reach a larger audience.

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Rue21 has a deal to bolster finances ahead of holidays

RetailDive

The teen retailer said it had an agreement with lenders that would secure working capital and “preserve continuity” with suppliers and vendors.

Retail 99
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Why Consider a Composable Commerce Strategy

Kibo

Composable commerce is more than a type of technology architecture or ecosystem. It’s a business strategy that requires a shift in how companies implement, manage, and use their digital commerce systems. . (If you’re wondering, “What is composable commerce?” read this article. ) . In the current state of rapidly changing consumer behaviors, composability gives brands and retailers the agility to keep pace with those changes without completely overhauling their technology ecosystems.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Victoria’s Secret aims for $7.4B in revenue with focus on core merchandise and international expansion

RetailDive

The intimates giant will take back market share from DTC rivals thanks in part to its dramatic marketing pivot, CEO Martin Waters said Thursday.

Marketing 103
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Primark reveals Click + Collect trial stores

365 Retail

Primark will launch its new Click + Collect service in 25 selected stores located across the North West of England, Yorkshire and North Wales before the end of the year. The mix of Primark stores taking part in the new trial ranges from large city centre and out-of-town stores to smaller high street locations. They include Manchester, Liverpool, Sheffield, Blackburn, Carlisle, Sheffield and Wrexham.

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Nordstrom touts events, services ahead of the holidays

RetailDive

From gifting stations to holiday breakfasts, the department store is prepping for a busy season at its stores.

Events 109
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Amazon Prime Early Access Sale Recap

ChannelAdvisor

Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning certain product categories. Because marketplaces have different category structures, the data is presented using categories that have been standardized by ChannelAdvisor.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Burrow expands to Canada

RetailDive

The DTC furniture brand will shop products to customers from its Toronto-area warehouse.

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8 Best Practices in Retail Personnel Management

Korona

Managing people is no easy task. And doing so in a retail environment is certainly no exception. Managers and owners must develop a well-trained and hardworking team, maintain a healthy and safe work environment, manage differing personalities, keep a cohesive schedule, and so much more. To stay on top of such a demanding array of responsibilities, retail managers must be organized, patient, empathetic, and determined.

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Amazon Prime Early Access Sale Recap

ChannelAdvisor

Please Note: The gross merchandise value data presented below (“GMV”) is based on aggregate sales activity across our customer base selling on US-based sites and includes sales from all channels excluding digital marketing channels. This material also includes highlights concerning certain product categories. Because marketplaces have different category structures, the data is presented using categories that have been standardized by ChannelAdvisor.

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Instacart to pay $46.5 million to settle suit over misclassified workers

RetailWire

Instacart agreed to pay $46.5 million to settle a 2019 lawsuit that claimed it misclassified workers as independent contractors rather than employees. The suit covered 308,000 people who worked for the delivery service. Instacart did not admit to wrongdoing in the settlement.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Build a Business Case for Digital Asset Management

Digital Doughnut

If you’re keen to roll out a digital asset management (DAM) tool, but need to convince a budget-holder first, you need to be armed with the facts. In this piece, we take a look at three compelling commercial benefits of DAM tools and outline smart, simple ways of expressing them.

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Nike institutes new rules to block sneaker-buying bots

RetailWire

Nike is looking to take control of its resale market. The athletic wear company has updated its terms of service to allow it to cancel orders placed with automated purchasing software or technology on its site or apps. It also said it would charge restocking fees, decline to issue refunds or suspend accounts of people who are buying its products with the intent to resell them.

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Why modern marketers shouldn’t focus on ROAS alone | Funnel

Funnel.io

Marketing is one of the fastest adapting roles out there - digital advertising, media buying, and performance marketing in particular. The role of a modern marketer is now unlike anything from the old Madison Avenue days. I would argue if we were to drop a digital marketer from 2018 (not that long ago) into a modern-day Google Ads account, they would be lost without thousands of keywords to granularly optimize.

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Food prices drive inflation higher

RetailWire

Food prices rose 0.8 percent in September, with produce up 1.6 percent and cereal and baked goods up 0.9 percent., according to data from the Bureau of Labor Statistics. Food prices on the whole were up 11.2 percent from the same month last year. Overall inflation rose 0.4 percent in September, 8.2 percent higher than the same time in 2021.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib