Thu.Aug 15, 2019

Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

Forrester eCommerce

People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer.

Understanding Ecommerce Platforms Through Housing: Do You Rent, Own, or Get That Vacation Home in the Hamptons?


Have you seen the movie The Moneypit? It’s such a great movie. I love the scene where the bathtub falls… Executive's Corner

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester eCommerce

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

What role do marketplaces play in B2B ecommerce?


We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce. Get Elastic TRANSCRIPT with Adrien Nussenbaum, CEO, Mirakl Download. And audio only, check out: [link].

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

5 Easy Shopify SEO Tips: to Increase Rankings and Traffic


Once your store has been designed the way you want it and you’ve uploaded all your products, it’s time to think about how you’ll drive traffic to your site. One of the best (longterm) ways to do that is through SEO. Shopify SEO is an ongoing process whereby you make your website “ready” for Google.

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[Forrester Report] The Top Retail Technology Investments in 2019


Having the right retail technology can give you a big competitive edge. Problem is, there’s a lot to choose from. The list of available apps, add-ons, platforms and subscriptions grows every day. It can be incredibly difficult to know which ones you really need to be successful. Many brands and retailers are asking: What retail technology trends should we be prioritizing? Where should we invest now? Which retail technology investments make the most sense for our business today?

Pros and Cons of Using Amazon FBA


Are you an ecommerce retailer who sells products on the Amazon Marketplace? If so, you may be wondering if using Amazon’s fulfillment option is right for your business.

Daymion Phelps: Why I Joined Springboard Retail

Springboard Retail

I grew up working in retail stores and loved it. Eventually, I went from apparel and shoes, to point of sale systems: ‘from one side of the counter to the other’ as I’ve termed it.

E-Commerce & Social Media: Tips and Tricks for Retailers


This is a guest blog post by Enlightened Digital contributor, Amada Peterson. So you’ve noticed a slight decline in users engaging with your social media pages. Or you’re looking to attract new customers from your social channels to your e-commerce site.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.