Mon.Sep 13, 2021

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Words Matter: Inclusive Experiences Start With Inclusive Language

Forrester eCommerce

Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating, therefore, if I didn’t identify as male or female, I wouldn’t feel […].

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A 3-Step Guide to Going Global

BigCommerce

Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking…

eCommerce 367
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For B2B Marketers, This Is The Next Best Thing To Time Travel

Forrester eCommerce

It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.

Travel 369
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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual learning also provides flexibility, allowing people to learn in their own time and preferred format.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Introducing The Forrester Now Tech: Cybersecurity Consulting In APAC – A Push Towards New Pricing And Delivery Models

Forrester eCommerce

I am thrilled to announce the release of our latest Now Tech: Cybersecurity Consulting Services In Asia Pacific, Q3 2021. This report (available to Forrester clients) showcases Forrester’s overview of 24 cybersecurity consulting providers in Asia Pacific. Our clients leverage these insights to understand the diverse set of vendors by size, capability, geography and vertical […].

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Kissmetrics

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars.

Marketing 263

More Trending

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JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

Retail TouchPoints

JCPenney has implemented a new predictive shopper engagement solution from Metrical as it works to transform and improve its ecommerce experience. Since implementing the AI-based tool, the retailer has seen a 40% increase in new cart creation, an 18% reduction in cart abandonment and a 10% improvement in revenue on targeted visits. The Metrical solution uses predictive AI to understand what actions might help shoppers in their purchase decisions.

Games 276
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Security Leaders: It’s Time To Facilitate Employee Productivity, Not Hinder It

Forrester eCommerce

As if 2020 didn’t bring enough challenges to security leaders, it’s about to get more challenging. Let’s face it: the workforce will change dramatically over the next ten years. By 2030, security leaders will have to grapple with a workplace in which three generations hold a significant proportion of the working population, but one in […].

Customer 195
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Riding Activewear Momentum, Peloton Launches its Own Apparel Line

Retail TouchPoints

Peloton is expanding beyond exercise equipment with the launch of a private label activewear brand called Peloton Apparel. The retailer will refresh its offerings every season with new styles made using the same fit and fabrics. Peloton has been selling apparel since 2014 in partnership with other brands, including a recent collaboration with Adidas , but this is the company’s first foray into designing its own private label clothing.

Apparel 263
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New Release: B2B Account Management Enhancements

GetElastic

Following the recent blog for the release of Account Management for Elastic Path Commerce Cloud , we've now added support so you can start managing your accounts within Commerce Manager , the ability to allow account members to login via a username and password, and support for Addresses for an account. Commerce Manager Support. We first released Account Management via our beta APIs, this most recent release brings the following capabilities into Commerce Manager, our business-user tooling, for

B2B 142
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Latest Funding Round Puts $140M into commercetools’ Coffers

Retail TouchPoints

Headless commerce solution provider commercetools has secured $140 million in its latest funding round, which was led by global tech investor Accel alongside existing investors Insight Partners and REWE Group. The company plans to use the investment to ramp up sales and marketing efforts in North America, Europe and APAC and expand the commercetools portfolio and product ecosystem.

eCommerce 253
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How to Cancel Your Shopify Account or Pause Your Store

Ecommerce Platforms

Shopify is one of the world’s most popular hosted ecommerce platforms. Many people who want to launch an online store prefer using Shopify because of its ease of use and flexibility. If you don’t want to go through the hassle of setting up, hosting or installing a bunch of complicated extensions or plugins, setting up a Shopify store is probably the best idea.

Shopify 104
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Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

In the digital marketing world, micro conversions are like the gas for your car. Most of the time, you’re not worried about how it all works, just as long as it gets you to where you need to be, whether that’s your final destination or a customer’s final purchase. But, if you want to maximize your car’s performance — or make sure your customers actually convert — you have to pay attention to what gets them there in the first place.

Marketing 109
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Shoppers returning to their earlier pandemic behaviors, research finds

RetailDive

The delta variant of the coronavirus is undermining consumer sentiment heading into the holidays, according to several reports.

Consumer 135
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Primark sales ‘lower than expected’ after pingdemic hits customers

365 Retail

Primark owner Associated British Foods (ABF) has said sales at the discount fashion chain were “lower than expected” in recent months after footfall was affected by rising coronavirus cases. However, the group also upgraded its profit guidance for the past year as Primark benefited from lower store labour and operating costs in the latest quarter. Latest Primark sales were below expectations after a dip in recent footfall (Jacob King/PA).

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Is Stitch Fix disrupting retail? Or is it the other way around?

RetailDive

Recent changes at the apparel styling site suggest that e-commerce can't always escape the realities of commerce.

eCommerce 138
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Shops refusing cash even as lockdown restrictions are eased, Which? finds

365 Retail

Around one in five consumers have been blocked from paying with cash in recent months as lockdown rules have eased, according to Which? The consumer group carried out two separate surveys, covering more than 3,000 people in total, to gauge their experience of payments. Around one in five consumers have been blocked from paying with cash in recent months, according to Which?

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Function of Beauty names new CEO to replace co-founder

RetailDive

Alexandra Papazian joins with more than 20 years of experience growing global beauty brands at L'Oréal.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Ahold Delhaize history of digital tech investments pay off

RetailWire

Ahold Delhaize, which operates Food Lion, Fresh Direct, Giant, Hannaford and Stop & Shop, has a long history in the digital grocer space, starting with its acquisition of Peapod 21 years ago. The grocery powerhouse is emphasizing micro-fulfillment centers and opening smaller stores in urban areas in an effort to meet consumers how and where they shop.

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DTC activewear brand Vuori hires first COO

RetailDive

Peter LaBore, along with the company's first vice president of international, will help scale the brand's operations in the U.S. and abroad.

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CDC: Vaccinated have much lower risk of dying from COVID-19

RetailWire

The Centers for Disease Control and Prevention has issued new data showing that fully vaccinated people have a five-times lower risk of contracting COVID-19 that those who are not fully vaccinated. Vaccinated people are 10-times less likely to be hospitalized or die from the virus.

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Amazon to pay front line employees' education costs

RetailDive

The e-commerce giant joins Walmart and Target in expanding educational benefits for their workers.

eCommerce 124
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The Best E-Commerce Service Providers for High-Growth Brands

Fabric Blog

Available research from the United Kingdom shows that the more a brand spends on e-commerce service providers, the more e-commerce revenue they make. This is especially true for high-growth brands. Brands doing more than ~$100 million in annual e-commerce revenue spend the most on e-commerce service providers while brands doing ~$50 million or less spend the least.

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Making the world go 'round: Circularity in supply chains

RetailDive

Consumers count sustainability as a top priority for products, packaging and delivery.

Supplies 116
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2021 Best-in-Class Customer Loyalty Programs: Features & Examples

Customer Communications Group

Retail marketers are under more pressure than ever to create best-in-class loyalty programs that engage customers and differentiate their brand. Find out which loyalty program features you should be emulating to move your brand ahead of the competition in 2021 and beyond. The post 2021 Best-in-Class Customer Loyalty Programs: Features & Examples appeared first on CCG.

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Chewy plans 3 automated fulfillment centers to ease supply chain challenges

RetailDive

More automated facilities will reduce Chewy's exposure to employee shortages, which can slow fulfillment times.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Beer and wine Advent calendars are back at Costco

RetailWire

Costco is looking to get its members in the holiday spirit early this year with the addition of its popular beer and wine Advent calendars in clubs, priced $59.99 and $99.99 respectively. “We didn’t develop this idea, but we Costco-sized it,” Kirk Johnson, a wine buyer for the retailer’s Midwest region, said in the Costco Connection. “We made this item bigger and better by using half bottles instead of the standard 187-milliliter bottles you see in other packs.

Other 40
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Tuesday Morning fills out its C-suite

RetailDive

Over the course of the year the retailer, which exited bankruptcy in January, has added a new CEO, COO, CFO and CIO.

Retail 121
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Tesco launches reusable packaging pilot

RetailWire

Tesco has launched a pilot program to test the concept of allowing its customers to buy a variety of grocery product categories in reusable packaging. The largest grocer in the UK will enable customers at 10 stores in England to buy 88 branded and private label products in reusable packaging that can be returned to the store to be cleaned and refilled for continued use.

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UPS wades into same-day delivery with Roadie acquisition

RetailDive

The deal puts UPS ahead of FedEx when it comes to same-day delivery, according to one consultant.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio