Mon.Nov 27, 2017

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Are You Ready for DIY Retail?

RTP blog

By Samuel Mueller, Scandit The ongoing DIY (Do-it-Yourself) craze is usually associated with home repairs or arts and crafts, but the DIY mentality is also expanding to retail. Consumers are comfortable with using their smartphones for pretty much everything, so it only makes sense that they would expect to be able to use them in a brick-and-mortar retail environment to manage every aspect of a purchase.

Retail 150
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Which keywords will improve your product findability this holiday?

Salsify

It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the last few months working with them to ensure your product is available in-store and online, scheduled holiday promotions, chosen the relevant drop-ship or free-shipping options, and updated holiday packaging -- all for this moment.

Drop Ship 153
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Redundancy

Rishi Rawat

On the top half of snapcorrect.com home there are 2 prominent links: Clicking either one takes you to the same result page ( [link] ). But isn’t that a bad idea, you ask? Isn’t homepage real estate prime? Why repeat the same message but word it differently? Actually, what SnapCorrect is doing is clever. The tactic is called redundancy. Having just one link could mean that maybe 15% of homepage visitors would reach [link].

Marketing 140
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Netsuite or TradeGecko? A few lessons from David and Goliath

TradeGecko

Have you ever heard the story of David and Goliath? If not, the gist of the story goes something like this.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Pinpointing the Best Revenue Models for Digital Products

FastSpring

The number of new SaaS startups has exploded - but there’s a big difference between starting a digital business and being successful with it, long term. A major factor is your revenue model. Choosing the wrong one limits your profitability. Here’s a look at four ways your digital product can generate serious revenue. Does one of these options have the potential to reshape your business strategy?

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Houston Chronicle: Strong Cyber Monday Shows eCommerce Still on the Ascent

Dynamic Action

In our ongoing partnership with Accenture, DynamicAction relayed the latest findings from DynamicAction’s Holiday 2017 Retail Index with Thanksgiving & Black Friday data. In a conversation with the Houston Chronicle for their piece Strong Cyber Monday shows e-commerce still on the ascent, Jill Standish with Accenture discussed the findings. Please find a key excerpt below: “Many retailers have continued upping the ante with perks like free shipping, which more consumers have come to e

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Women’s Wear Daily: Thanksgiving and Black Friday 2017 Shoppers Shatter Online Sales Records

Dynamic Action

Women’s Wear Daily reported that U.S. online sales over Thanksgiving and Black Friday 2017 surpassed 2016 online Thanksgiving and Black Friday sales by nearly 18 percent. eCommerce platform Shopify reported that at the Black Friday 2017 apex, as much as $1 million per minute was spent online. The article went on to state that experts estimate retailing giant Amazon brought home nearly half of those online Black Friday sales.

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Real Inventory Management: How to Increase Inventory Visibility Across Your Stores

iQmetrix

Effective Inventory Management begins with improving our visibility into actual inventory levels and Virtual Quantity. Let’s dive into the processes that reveal true in-store sellable quantities through your POS data, and how to better leverage Virtual Quantity in relevant auto ordering and transferring tools.

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Whataboutery?

Steve Dennis

Lately it seems like some people are all about whataboutism. As just one high profile example, when the President of the United States is challenged on wrongdoing in his administration, his immediate response is to bring up the Clintons. Mention “alleged” sexual predatory behavior on his part (or fellow Republicans) and the knee jerk reaction is to shift the attention to the misdeeds of members of the opposition party.