Tue.Aug 20, 2019

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SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Kissmetrics

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year , their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible.

SEO 265
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How to create an effective ecommerce customer journey mapping

GetElastic

Statistics show 48% of shoppers abandon a brand’s website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand’s story that features desired CX.

eCommerce 153
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How Boston Offices Are Going to the Dogs

Optimizely

Americaninno. The post How Boston Offices Are Going to the Dogs appeared first on Zaius.

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Single Keyword Ad Groups: Still Relevant in 2019?

Store Growers

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Zaius Integrates with Magento

Optimizely

Destination CRM. The post Zaius Integrates with Magento appeared first on Zaius.

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Amazon Sales Tax: Everything You Need to Know

SellBrite

There’s a lot involved in running an e-commerce business — from managing inventory to fulfilling orders — and in many ways, Amazon has simplified these steps for online retailers, especially through Fulfillment By Amazon. However, while Amazon can collect sales tax on a seller’s behalf, it’s the seller’s responsibility to determine where that sales tax needs to be collected.

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How to Set Up a WordPress Store with Spocket

A Better Lemonade Stand

Connect the Spocket dropshipping plugin directly to your WordPress store with this beginner-friendly step-by-step walkthrough! The post How to Set Up a WordPress Store with Spocket appeared first on A Better Lemonade Stand.

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6 Steps to Making $1,000 a Month Selling on Amazon

Bootstrapping Ecommerce

Get started selling on Amazon the right way with these 6 steps to start making your first $1000 when selling your products on Amazon. The post 6 Steps to Making $1,000 a Month Selling on Amazon appeared first on Bootstrapping Ecommerce.

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What You Need to Know About Soft and Hard Credit Card Declines

FastSpring

Credit card declines are a lot like dating rejections. Both can happen for a lot of different reasons—bad timing, compatibility issues, bad communication—even fraud. But the trick to both declines and rejections is knowing when to try again and when to let it go. For example, in dating, a soft rejection can be something like, “I’m busy Friday.” Which could mean they’re available on Saturday or Sunday.

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Why a Great Product Line is Critical in Ecommerce

Omnisend

Retailers face a whole array of issues to address when launching an online presence. To help with at least one of them, we now bring a product line in focus. We are going to show how retailers can make smart decisions when they pay due regard to their product profile and associated ecommerce type when Read more The post Why a Great Product Line is Critical in Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Black Friday, Cyber Five & Holiday 2019 Preparations

ChannelAdvisor

Even though the summer heat is still in full force, the chilly winds of the upcoming holiday season can already be felt. . It’s enough to make you sweat. . Don’t worry — we’ve got you covered. . Recently, three of ChannelAdvisor’s client strategy managers delivered a crash course in holiday preparation, covering the entire spectrum of e-commerce, from marketing to selling to fulfilling. .

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18 Newsletter Templates and Tips on Performance

Omnisend

Strong brands stick to consistency. The product packaging, promotions, social media – everything has to be in line with brand identity. That’s exactly what makes a brand recognizable and strong. Messages via email take a significant part in the brand’s overall communication. So retailers, as well as DTC brands’ marketers, should pay decent attention to Read more The post 18 Newsletter Templates and Tips on Performance appeared first on Ecommerce Marketing Automation | Omnisend.

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[On-Demand Webinar] Your Guide to 2019 Holiday Success

ChannelAdvisor

Even though the summer heat is still in full force, the chilly winds of the upcoming holiday season can already be felt. . It’s enough to make you sweat. . Don’t worry — we’ve got you covered. . Recently, three of ChannelAdvisor’s client strategy managers delivered a crash course in holiday preparation, covering the entire spectrum of e-commerce, from marketing to selling to fulfilling. .

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4 Tips to Create a Marketing Budget for Your Retail Business

retailnext

Creating and managing a budget is crucial for any business, especially those in retail. A smartly executed budget can help keep a business on track and running smoothly, and it can also help business owners keep track of performance and make tough decisions easier. Of course, it’s important to remember every business is unique. Even two similar retail businesses in the same segment or niche may have budgets significantly different in certain areas.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Black Friday, Cyber Five & Holiday 2019 Preparations

ChannelAdvisor

Even though the summer heat is still in full force, the chilly winds of the upcoming holiday season can already be felt. . It’s enough to make you sweat. . Don’t worry — we’ve got you covered. . Recently, three of ChannelAdvisor’s client strategy managers delivered a crash course in holiday preparation, covering the entire spectrum of e-commerce, from marketing to selling to fulfilling. .

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

The internet has indisputably created new opportunities for retailers to reach consumers. While many businesses have both real-world and virtual storefronts, there are also business entities that operate solely in the e-commerce arena. This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online.

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Meetup 2019: The Totally Rad Retail Event

iQmetrix

2019 marks 20 years of iQmetrix; that's two decades of striving to create great retail experiences. For Meetup 2019, we'll be throwing it back to the year it all began—1999. This event hosted in Colorado, is sure to be all that and a bag of chips. If you're in retail, this totally radical event is the best place for you to collect expert advise from industry leaders and collaborate with your fellow retailers to find more efficient ways of doing business.

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

The internet has indisputably created new opportunities for retailers to reach consumers. While many businesses have both real-world and virtual storefronts, there are also business entities that operate solely in the e-commerce arena. This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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New Tariffs Make Inventory Management More Important than Ever

Heartland

As reported in the Wall Street Journal , a 10% tariff is scheduled to take effect on many Chinese-manufactured clothing and footwear products on September 1st. A last minute delay announced by the USTR means that the tariff will not take effect on some goods until December 15th. Still, delay or no, the cost of importing products is going up.

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Zaius Joins Magento Technology Partner Program

Optimizely

Yahoo! Finance. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 30
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HubSpot Marketing Hub Review (August 2019) – The Ultimate Guide

Ecommerce Platforms

Welcome to the only HubSpot Marketing Hub review you're going to need this year. Marketing isn't easy. It’s a game where the rules are continually changing, driven by evolution in customer demand and expectation, as well as new technology and innovations. Great marketers need more than just skill to get by these days; they need the right tools to help them stay ahead of the competition.

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Zaius Joins Magento Technology Partner Program

Optimizely

MarTech Series. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 30
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Zaius Joins Magento Technology Partner Program

Optimizely

PR Newswire. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 30
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Zaius Joins Magento Technology Partner Program

Optimizely

TheStreet. The post Zaius Joins Magento Technology Partner Program appeared first on Zaius.

Magento 30
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Marketing Unboxed: The Sill’s Marketing Grows on You

Optimizely

Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate. Even if you relentlessly kill plants, The Sill’s easy-to-care-for indoor plants will bring out your nurturing side. But how well cultivated is their marketing?

Marketing 285