Forrester eCommerce
MAY 17, 2018
The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to set parameters around the digital sales of their goods, regardless of the type of brand or […].
Kissmetrics
MAY 17, 2018
You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?”. The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store or process sensitive information, or that an HTTP protocol is enough.
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Forrester eCommerce
MAY 17, 2018
The media has been all over quantum computing for a few years now, creating muddy waters for our clients as they try to understand this conceptually difficult emerging technology. I’ve been tracking quantum computers for about five years, but I’ve kept it off the research radar because I thought it was outside the “Should clients care?
Wiser
MAY 17, 2018
Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their in-store performance. . Why Traditional Mystery Shopping Is Outdated . Old school, traditional merchandising was conducted by the in-store retail kings of years past.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MAY 17, 2018
Sounds obvious, doesn’t it? Consumer technology and all the disruption it continues to cause can’t happen without tools. True enough. But when I invoke the word tools, I am not referring to the tools themselves, I’m referring to our human habit of creating and using tools, even defining ourselves by those tools. The actual tools […].
Salsify
MAY 17, 2018
Recently, some boardrooms at traditional brand manufacturers have been re-analyzing the math behind their Amazon strategy. Namely, is a traditional brand better off selling through Amazon Seller Central (the platform that supports third-party sellers) or Amazon Vendor Central (the platform that supports 1P sellers)?
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TradeGecko
MAY 17, 2018
Let’s face it - life is busy and we’re all looking for ways to optimize our time. As a result, consumer buying habits are moving towards simple and hassle-free shopping experiences.
Sailthru
MAY 17, 2018
Attracting, engaging and retaining subscribers for both paid services and marketing emails is critical to media and retail business success. To that end, Spotify and The New York Times are both focused on subscription growth. Similarly, Macy’s aimed to re-engage lapsed subscribers with an email campaign. Spotify’s New Free Mobile App Features Feed Personalization.
Kibo
MAY 17, 2018
Given rising shopper expectations for omnichannel agility, it’s no surprise that shopping for […]. The post What Lies Beneath: the 3 Fundamentals that Power eCommerce Agility appeared first on The Omni Channel.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Klaviyo
MAY 17, 2018
The post New Report: Email Segmentation Benchmarks appeared first on Klaviyo.
OrderDynamics
MAY 17, 2018
American Omnichannel Practices: What’s Your Score? Finding it hard to keep customers, lately? Been testing out strategies that amplify the customer experience? Then, certainly by now, you know that omnichannel retailing is your best bet. But it seems that our understanding of omnichannel practices varies in the industry. It seems that all of retail is on edge with big name retail closures like Toys’R’Us, and Sears being on my pundit watch lists.
SheerID
MAY 17, 2018
The post How TOMS Leveraged Exclusive Offers to Acquire New Customers appeared first on SheerID.
Smile.io
MAY 17, 2018
Uncertainty is becoming increasingly popular in ecommerce. From the rise of subscription boxes to the continued success of eBay auctions, customers are still drawn to shopping experiences that hold a bit of mystery.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ItemMaster
MAY 17, 2018
Transitioning your business into the 21st century is one of the most important things you can do for your success. The easiest thing you can do to make the transition is to use digital product catalog software. Here’s how digital product catalog software could help you reach business success. Information Will Flow Freely. If your business relies a lot on sales representatives and pitches, it’s important to keep your employees informed of changes in real-time.
Bamboo Rose
MAY 17, 2018
At this stage in the retail revolution, retailers and suppliers alike should know that collaboration is the ultimate key to success. Organizations are only beginning to work across both internal departments and external vendors to foster an efficient supply chain that streamlines communication and production. This process increases retailers’ bottom line and allows them to […].
ItemMaster
MAY 17, 2018
Transitioning your business into the 21st century is one of the most important things you can do for your success. The easiest thing you can do to make the transition is to use digital product catalog software. Here’s how digital product catalog software could help you reach business success. Information Will Flow Freely. If your business relies a lot on sales representatives and pitches, it’s important to keep your employees informed of changes in real-time.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Optimizely
MAY 17, 2018
I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers. Some of these go into my main inbox, some end up in Gmail’s Promotions tab, and others in my spam folder. When I place an actual order through Amazon, I often don’t spot the order confirmation email because it’s lost in my inbox or I’ve accidentally deleted it along with many others
ItemMaster
MAY 17, 2018
Today, the Internet is such a constant part of our lives that we can forget about the power it has over specific industries. In retail, it’s been completely transformative—and its power to change shows no sign of slowing. Below we’ve compiled five important statistics we feel every brand needs to know about in 2018 and beyond. 1. The average US customer spends over $2,000 on eCommerce transactions each year.
Lemonstand
MAY 17, 2018
The advent of eCommerce has redefined business—and shopping—in this age. Technology has allowed us to be more global, reaching more people and stores in the comfort of our own homes. It has also opened opportunities for innovations and trends in the eCommerce industry itself. The subscription business model for eCommerce is one such innovation that has seen tremendous growth in the past few years.
Prisync
MAY 17, 2018
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet. Here are eight ecommerce marketing ideas in today’s Internet marketplace.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Rishi Rawat
MAY 17, 2018
Video: Online shoppers (especially mobile) are intimidated by forms. They’re hard to fill out, take a long time, and often make the user give up information they don’t want to. A Small Ask is a good way to get the ball rolling. Definition: Small Ask is when you inspire the shopper to take a single action. In the bottom right screenshot, “For whom do you need a hearing aid?
VTNS Solutions
MAY 17, 2018
More brand visibility for your website online means more sales. Yet you have to spend money on a lot of things. What if you could just follow some simple tips and reduce your SEO cost? To get the necessary exposure for your brand, you need to do a lot of internet marketing. As a small business owner, you want to use all the available opportunity that is available to grow your business.
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