Kissmetrics

JANUARY 31, 2018

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better.

Arts 220

Arts Webinar Travel Marketing 220

RTP blog

JANUARY 31, 2018

The National Retail Federation (NRF) Big Show 2018 showcased the trends and technologies to watch going into the new year, and AI was a major part of the conversation. EBay , Cosabella. and 1-800-FLOWERS.COM are just three of the brands that have gone public with the benefits they have seen from AI-powered solutions. However, as AI’s use expands, data scientists and algorithm developers must incorporate ethical structures into the technology to ensure shoppers have a trustworthy experience.

Definition 150

Definition Technology Travel Improvements 150

My Wife Quit Her Job

JANUARY 31, 2018

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. .

eCommerce 143

eCommerce Books Recommendation Other 143

Canonicalized

JANUARY 31, 2018

“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” Sun Tzu A lot of us look at the SEO competition almost every day. But, not all of us can perform an analysis in a way that matters. In this article, we are […]. The post Competitive SEO Analysis appeared first on Canonicalized.

SEO 146

SEO Article eCommerce 146

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Store Growers

JANUARY 31, 2018

Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not. I’ve seen many Adwords accounts where smart business owners have done the hard work to their campaigns set up correctly, but get the campaign priority wrong. This causes their campaigns to not run the way they intended, leading to a higher cost per click and higher cost per sale.

Article 110

Article Management Other Customer 110

Sailthru

JANUARY 31, 2018

It was a simpler time, 1967. Tom Brady wasn’t born yet. The Green Bay Packers and Kansas City Chiefs played in the first-ever Super Bowl, where a 30-second ad “only” cost $42,000. In 2018, that’s equivalent to about $314,000. It’s a steal by today’s standards; last year, 30 seconds of Super Bowl advertising cost an average of $5 million. And that’s just the TV spot.

Events 104

Events Social Media Games Automotive 104

FastSpring

JANUARY 31, 2018

There are two things most businesses can never get enough of: time and money. You’re constantly racing against the clock to get your product off the ground and generating revenues. One of the best ways to reduce costs and decrease time-to-market is to use a SaaS-friendly billing system. SaaS-friendly billing systems are designed specifically for companies who sell online services under a subscription model.

Payments 79

Payments Payment Services Subscription Marketing 79

Retail Technology Review

JANUARY 31, 2018

How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed.

Internet Retail 70

Internet Retail Omnichannel Mobile Retail 70

Wiser

JANUARY 31, 2018

With Amazon’s takeover of Whole Foods, a number of changes were implemented to increase efficiencies. Some policies were already in place prior to the acquisition, but new rules, like centralizing buying, were imposed by Amazon. Our VP of Customer Success, Kathleen Egan spoke with Eater on the topic of inventory management at Amazon’s Whole Foods and the implications in an article titled Amazon’s Changes to Whole Foods Mean Empty Shelves, Fewer Local Products.

Demo 60

Demo Article Management Information 60

Salsify

JANUARY 31, 2018

If you make hardware, tools, or other constructions supplies, getting your products listed correctly on HomeDepot.com is critical to your sales results. The home improvement retailer is on a course to surpass $100 billion of annual revenue by the end of its fiscal year – in large part due to an aggressive ecommerce strategy. Brands like yours need a reliable, repeatable process to send content to The Home Depot quickly.

Webinar 60

Webinar Supplies Improvements eCommerce 60

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Wiser

JANUARY 31, 2018

After an uproar from Whole Foods customers over empty shelves, it became clear that their inventory management was not working. On top of that, Amazon’s buy out of Whole Foods brought an end to brand advocates in-store. Our VP of Customer Success, Kathleen Egan, was interviewed by FierceRetail editor, Jacqueline Renfrow, about the role of brand advocates, what this news could mean for Whole Foods, and what the future might hold for brand advocates.

Retail 60

Retail Demo Article Information 60

FastSpring

JANUARY 31, 2018

Rhode Island-based inMusic Brands is the parent company of 12 music and entertainment brands that run the gamut from DJ software to lighting and audio equipment. They pride themselves on pushing the boundaries on innovation, but the organization knew it wasn’t maximizing the potential of its eCommerce business. So, they looked to a new platform to streamline their business operations and increase conversion rates.

Operations 60

Operations eCommerce 60

Dynamic Action

JANUARY 31, 2018

STATE OF RETAIL: 2017 Year-in-Review and 2018 Outlook. Analysis of over $7 billion in consumer transactions reveals the leading trends of 2017 and identifies top strategies for retail success in 2018. Retail in 2017 saw less marketing spend, paired with smarter discounting. That was just one way successful retailers made a profitable comeback in 2017.

Retail 63

Retail Shipping Costs Shipping Marketing 63

Canadian Special Events

JANUARY 31, 2018

Produced by the award-winning team at Canadian Special Events Magazine, CSE Live 2018 is a conference and show created exclusively for people who plan events, meetings and brand experiences. CSE Live brings together creative event people from all over North America to network, learn and share ideas on the business of planning events. . The Conference.

Events 40

Events Magazine Workshop Fashion 40

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Dynamic Yield

JANUARY 31, 2018

A born and bred New Yorker begs eCommerce companies to understand his ennui over the two Super Bowl teams and personalize their experience accordingly. The post A New York Sports Fan’s Desperate Plea for Personalization appeared first on Dynamic Yield.

eCommerce 42

eCommerce 42

Weebly

JANUARY 31, 2018

Now matter what your resolutions are this year, you can find strength and support in the Weebly Community to help you reach new goals for your eCommerce site or store in 2018. With 3.8 million new websites published in 2017, we've expanded our community to 225 countries and territories across the globe. Entrepreneurs can leverage the community as both a networking tool and a resource for starting conversations, asking questions, finding inspiration, sharing suggestions and receiving tips from We

Improvements 22

Improvements Other eCommerce 22

Dynamic Yield

JANUARY 31, 2018

A born and bred New Yorker begs eCommerce companies to understand his ennui over the two Super Bowl teams and personalize their experience accordingly. The post A New York Sports Fan’s Desperate Plea for Personalization appeared first on Dynamic Yield.

eCommerce 28

eCommerce 28

Weebly

JANUARY 31, 2018

We hit the ground running in January with several sizable product improvements and integrations. Plus, the future looks bright for our new class of App Center apps. Behind the scenes, we’re heads down working on updates to our online store offering and increased security for all sites. January Feature Releases: Inspiration Center Refresh - Our beloved Inspiration Center received a huge makeover last month!

Live Chat 20

Live Chat PayPal Social Media Document 20

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

SellBrite

JANUARY 31, 2018

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps.

eCommerce 158

eCommerce Merchant Services Technology Clothing 158

Kissmetrics

JANUARY 31, 2018

Old-school industries don’t get the credit they deserve. Every blog focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many times, there’s WAY more money at stake. Take ‘tax relief,’ for example. The latest IRS numbers show that people fail to pay $458 billion a year in taxes.

PPC 197

PPC Information Other Customer 197

Powerinbox

JANUARY 31, 2018

Ah, Super Bowl season is upon us. A unique time of year set aside for drinking lots of beer, eating nachos, wearing ridiculous looking radio headsets, and swearing at your TV to players that cannot actually hear you. Sounds lovely, doesn’t it? Probably if you love football. But there are some, like me, who love it less but coerced into watching the all-American sport.

Games 34

Games Marketing 34

ChannelSale

JANUARY 31, 2018

“Pricefalls.com Records Highest Holiday Sales Performance In Its Nine-Year History” – Business Wire. Keynote Speaker: Ryan Rollo VP, Operations – Pricefalls LLC. Scheduled date & time: Thursday, February 8, 2018 at 1 PM EDT. Register Free for Webinar, Click Here! To participate in the Webinar & to uncover successful selling practices on Pricefalls marketplace, please register on link: [link].

Webinar 49

Webinar Comparison Shopping Demo Operations 49

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Demac Media

JANUARY 31, 2018

There’s a lot I can say about our next featured Demacian. He truly is the “life of the party” in our office, so much so that he’s won numerous awards at our annual holiday party for his infectious personality and caring spirit. On any given day of the week you can find our Shopify Front End Developer Marcus Tan helping our clients perfect their eCommerce presence and operations, or sharing his love of food with the office by cooking family style breakfasts for us.

Shopify 44

Shopify Food and Beverages Games Merchant Services 44