Mon.Jun 24, 2019

After A First Date, Would Your B2B Website Get A Second?

Forrester eCommerce

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i]

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How To Leverage Site Search Data To Fuel Your Marketing Strategy

Retail TouchPoints

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling.

PPC 195

It’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations

Forrester eCommerce

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today.

7 Teachable Alternatives Every Course Developer Should Consider

Ecommerce Platforms

As you've landed on this Teachable alternatives roundup, there's a good chance there's an area of expertise you're particularly passionate about. If you're nodding as you read, you'll be pleased to hear you can easily harness your industry know-how to generate a healthy income.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Can Publicis Sapient + John Maeda Supercharge The Average Company?

Forrester eCommerce

Last week, Publicis Sapient named John Maeda its Chief Experience Officer. You might be thinking “who?” if the rise in business’ focus on design has escaped your radar.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%.

How to Sell More Products with Amazon Product Photography

SellBrite

The success of third-party sellers on Amazon is due in part to standardized listings — these listings look exactly like original Amazon listings.

Manufacturers are missing out on major IoT income

GetElastic

Thanks to the Internet of Things and its counterpart, the Industrial Internet of Things (IIoT), a growing number of both business and consumer-facing products are entering the connected world.

eCommerce Role Models: These 10 Brands Do Personalization Right

Scalefast

Personalized marketing is about creating relevant messages and unique experiences that enhance an individual’s customer journey. If you feel like your brand needs to spruce up its personalization efforts, take a look at these ten brands for inspiration. Fitbit.

eCommerce fulfilment specialist fulfilmentcrowd opens new centre in South Wales

Retail Technology Review

Chorley-headquartered order fulfilment and eCommerce logistics specialist, fulfilmentcrowd, has announced the opening of its latest service centre in Cwmbran, Wales, in partnership with leading seasonal decorations supplier, Festive Productions Ltd - further strengthening the capacity of its national network. Internet Retailing Retail Supply Chain

9 Tips to Stay Ahead of the Ecommerce Competition

A Better Lemonade Stand

Make consumers choose YOUR business over your competitors. These 9 easy-to-implement tips will give you ideas on how to stay ahead. The post 9 Tips to Stay Ahead of the Ecommerce Competition appeared first on A Better Lemonade Stand. Strategy & Analytics

4 Emails To Improve Your E-Commerce Turnover

Frooition

Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven’t already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns.

Why You Still Can’t Use Google One-Tap (Google YOLO) in Your Magento Store

Onilab User Guides

Tap Once to Enter. Google One-Tap or Google YOLO (You Only Login Once) is a web widget that allows customers to log into any website with a single click.

[Guest Blog] Scaling Up Your E-Commerce Business with Capital Advance

ChannelAdvisor

Expanding your e-commerce business into new product lines and marketplaces can be both time-consuming and costly. Research and development, additional marketing spend and upfront inventory expense all present meaningful challenges when you’re ready to take your business to the next level. Payoneer’s Capital Advance solution simplifies the expansion process by providing new working capital offers for each of the stores you manage with Payoneer.

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Amazon Prime Day Reality: Is It Right for Your Brand?

ROI Revolution

More than $4.2 billion dollars was spent on Amazon Prime Day 2018 , an increase of more than 400% over 2017. Last year, during the two-day event, Amazon was responsible for 86% of all online transactions.

Spilling the tea on Dynamic Yield’s NYC Personalization Pioneers Summit

Dynamic Yield

A look back on the 2019 Personalization Pioneers Summit in New York City, which gathered and connected marketing experts and leaders over two days to share insights, best practices, and product updates.

VoiceComm's Dropship Program: Maximize Your Profits Today

iQmetrix

Several years ago, VoiceComm and iQmetrix developed the Dropship program so many businesses—like yours—could have a dependable product supply to rely on, combat online big-box retailers, increase sales, and better serve customers

How Luxury Brands Can Stay Ahead in the Age of Amazon

Sailthru

During an earnings call in 2016, Jean-Jacques Guiony, the chief financial officer of LVMH — the luxury conglomerate whose brands include Louis Vuitton, Dior and Bulgari — said, “there is no way we can do business with them.”

Sailthru’s 2019 Holiday Marketing Playbook

Sailthru

The post Sailthru’s 2019 Holiday Marketing Playbook appeared first on Sailthru