Mon.Jun 24, 2019

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It’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations

Forrester eCommerce

Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released today. This year, we included 61 countries, adding Kuwait, the Philippines, Qatar, Saudi Arabia, Sri Lanka, United Arab […].

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How To Leverage Site Search Data To Fuel Your Marketing Strategy

RTP blog

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling. But search data is your way of predictively assessing which are about to sell, before they actually do. It offers a wide-ranging view of shopper behavior and their interest level across products, brands and categories.

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After A First Date, Would Your B2B Website Get A Second?

Forrester eCommerce

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] This same study shows B2B websites surpass digital advertising, search engine optimization, sales enablement, partner enablement, or events for early-stage demand-gen effectiveness.

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Manufacturers are missing out on major IoT income

GetElastic

Thanks to the Internet of Things and its counterpart, the Industrial Internet of Things (IIoT), a growing number of both business and consumer-facing products are entering the connected world. An estimated 10 billion devices will be IoT-connected by 2020, a group that goes far beyond smartphones and personal assistants. Toothbrushes, microwaves, printers, vacuum cleaners and blood glucose meters are just a few of the IoT-connected devices that can learn to reorder their own supplies. .

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Can Publicis Sapient + John Maeda Supercharge The Average Company?

Forrester eCommerce

Last week, Publicis Sapient named John Maeda its Chief Experience Officer. You might be thinking “who?” if the rise in business’ focus on design has escaped your radar. Well, Maeda is a world-renowned design leader with a sterling résumé including 1) as an MIT Media Lab professor, 2) as president of one of the top […].

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9 Tips to Stay Ahead of the Ecommerce Competition

A Better Lemonade Stand

Make consumers choose YOUR business over your competitors. These 9 easy-to-implement tips will give you ideas on how to stay ahead. The post 9 Tips to Stay Ahead of the Ecommerce Competition appeared first on A Better Lemonade Stand.

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eCommerce Role Models: These 10 Brands Do Personalization Right

ESW

Personalized marketing is about creating relevant messages and unique experiences that enhance an individual’s customer journey. If you feel like your brand needs to spruce up its personalization efforts, take a look at these ten brands for inspiration. 1. Fitbit. Fitbit ’s smartwatches and fitness trackers measure a number of health metrics for the people who wear them.

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6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy

Bootstrapping Ecommerce

If you’re unsure about what to do with promo codes, join us as we take a look at 6 of the best ways to use promo codes in your ecommerce marketing strategy. The post 6 Ways to Use Promo Codes in Your Eommerce Marketing Strategy appeared first on Bootstrapping Ecommerce.

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eCommerce fulfilment specialist fulfilmentcrowd opens new centre in South Wales

Retail Technology Review

Chorley-headquartered order fulfilment and eCommerce logistics specialist, fulfilmentcrowd, has announced the opening of its latest service centre in Cwmbran, Wales, in partnership with leading seasonal decorations supplier, Festive Productions Ltd - further strengthening the capacity of its national network.

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Amazon Prime Day Reality: Is It Right for Your Brand?

ROI Revolution

More than $4.2 billion dollars was spent on Amazon Prime Day 2018 , an increase of more than 400% over 2017. Last year, during the two-day event, Amazon was responsible for 86% of all online transactions. However, these inflated numbers above don’t tell you about the many challenges advertisers face on Amazon Prime Day. Severely discounted products.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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[Guest Blog] Scaling Up Your E-Commerce Business with Capital Advance

ChannelAdvisor

Expanding your e-commerce business into new product lines and marketplaces can be both time-consuming and costly. Research and development, additional marketing spend and upfront inventory expense all present meaningful challenges when you’re ready to take your business to the next level. Payoneer’s Capital Advance solution simplifies the expansion process by providing new working capital offers for each of the stores you manage with Payoneer.

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Spilling the tea on Dynamic Yield’s NYC Personalization Pioneers Summit

Dynamic Yield

A look back on the 2019 Personalization Pioneers Summit in New York City, which gathered and connected marketing experts and leaders over two days to share insights, best practices, and product updates. The post Spilling the tea on Dynamic Yield’s NYC Personalization Pioneers Summit appeared first on Dynamic Yield.

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Sailthru’s 2019 Holiday Marketing Playbook

Sailthru

The post Sailthru’s 2019 Holiday Marketing Playbook appeared first on Sailthru.

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4 Emails To Improve Your E-Commerce Turnover

Frooition

Email is one of the highest converting forms of e-commerce marketing. Every e-commerce business should be sending regular mails. If you haven’t already got one, you should make building your mailing list a priority. Following that, you should start to build your e-commerce email campaigns. To get you ready, we will take you through the four top performing types of e-commerce emails and how they can work for your e-commerce business. 1.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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VoiceComm's Dropship Program: Maximize Your Profits Today

iQmetrix

Several years ago, VoiceComm and iQmetrix developed the Dropship program so many businesses—like yours—could have a dependable product supply to rely on, combat online big-box retailers, increase sales, and better serve customers.

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How to Sell More Products with Amazon Product Photography

SellBrite

The success of third-party sellers on Amazon is due in part to standardized listings — these listings look exactly like original Amazon listings. This is great for sellers who want their brand to look professional and appealing, but this also means that it’s harder to stand out in a crowded marketplace. One way to get shoppers to stop scrolling and to click on your listings is to get creative with Amazon product photography.

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Why You Still Can’t Use Google One-Tap (Google YOLO) in Your Magento Store

Onilab User Guides

Tap Once to Enter. Google One-Tap or Google YOLO (You Only Login Once) is a web widget that allows customers to log into any website with a single click. The login widget appears as a popup or an integrated UI element with a prompt to sign in or sign up with your Google account when either of these conditions are true: you are logged into your Gmail account, you’ve signed into your Chrome browser.

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7 Teachable Alternatives Every Course Developer Should Consider

Ecommerce Platforms

As you've landed on this Teachable alternatives roundup, there's a good chance there's an area of expertise you're particularly passionate about. If you're nodding as you read, you'll be pleased to hear you can easily harness your industry know-how to generate a healthy income. All you need is an online platform where you can create and market your own online course.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Luxury Brands Can Stay Ahead in the Age of Amazon

Sailthru

During an earnings call in 2016, Jean-Jacques Guiony, the chief financial officer of LVMH — the luxury conglomerate whose brands include Louis Vuitton, Dior and Bulgari — said, “there is no way we can do business with them.” By “them,” Guiony meant Amazon, a company he believed to be the antithesis of what a luxury retail experience should be. Three years later, all three of those brands have their own Amazon stores.