Tue.Dec 22, 2020

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It’s Time To Put Security And Privacy Front And Center For Virtual Care

Forrester eCommerce

(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.

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B2B Advertising With Google, Facebook & Instagram

Groove

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store.

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Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Conditions during the first […].

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Nike to Open 30 Stores in 2021, Continue Investing in Customer Outreach and Supply Chain

Retail TouchPoints

Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.

Supplies 358
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

eCommerce 356
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Walmart Offers Free At-Home Pickups for Online Product Returns

Retail TouchPoints

Seeking to minimize customers’ return complexities, Walmart has partnered with FedEx for at-home pickup of unwanted gifts or ill-fitting apparel. Customers can schedule returns via the new Carrier Pickup by FedEx service for products that have been shipped and sold by Walmart.com, using either the website or the Walmart app. The free service will extend beyond the 2020 holiday season, according to a blog post by Linne Fulcher, VP, Customer Strategy, Science and Journeys for Walmart U.S.

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Walgreens, the Media Network

Retail TouchPoints

We preach not to put people in boxes, and it seems companies are keen for this to be extended to them also. Amazon is the most obvious example, evolving from an online marketplace for books to the technology behemoth it is today. And what about Dominos, the tech company ? Or perhaps McDonalds, the fashion label ? Increasingly we are also seeing some of the biggest U.S. retailers pivot away from their traditional brick-and-mortar offerings and venture into becoming their own fully fledged media n

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. While online retail channels were a great way to build their businesses initially, there are many added benefits to brick-and-mortar as well. These include easier product repairs (think Warby Parker glasses) and more opportunities to build relationships with new and existing customers as they browse offe

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CNBC: Former Macy’s CEO Expects More Store Closures in 2021, Followed by New Openings

Retail TouchPoints

Former Macy’s CEO Terry Lundgren told CNBC that retail store closures could continue into 2021 as disruption persists. While the holidays will remain a bright spot in an otherwise difficult year, Lundgren expects the following months to be a challenging period for the industry — though the survivors will have a chance to thrive in the aftermath. More than 11,000 stores have closed in 2020, totaling nearly 150 million square feet of retail space, according to data from real estate firm CoStar Gro

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The 10 Most-Read Articles of 2020

Store Growers

Last Updated on December 22, 2020. The end of the year is coming close. We’ve been sprinting since long before Black Friday, so it feels good to reach the end of the holiday sales. Those early conversations about stock levels or shipping back in August are now far behind us, and the numbers have been put on the board. I hope they’re good.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Bass Pro parent to acquire Sportsman's Warehouse

RetailDive

The deal would create an outdoors sports giant in an era when sales in the sector are booming, with the pandemic driving customers outside.

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FastSpring Annual Recap: Reflecting on 2020 and Looking Ahead to 2021

FastSpring

As the year comes to a close (not soon enough for most of us!) and the holidays kick into full gear, I’d like to maintain a FastSpring tradition and reflect on the past twelve months. 2020 was a year unlike any we’ve experienced before, that tested all of us in ways we couldn’t have imagined twelve months ago. Despite the extraordinary circumstances, we were very fortunate to have an extremely successful year at FastSpring, and I’m excited to share some of the major highlights below. 1.

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Walmart boosts new advertisers on media network by 40%

RetailDive

A self-serve platform that launched in January is now responsible for half of the retail chain's sponsored products ads revenue.

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How Ecommerce Brands Can Increase Speed to Market | Salsify

Salsify

Achieving faster speed to market is crucial to winning on the digital shelf. How you enrich or add new product content within your system of record can be a big part of those improvements to quickly update existing products or bring new products to market.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Will the e-commerce boom be a bust this season?

RetailDive

An unprecedented number of packages are taxing retailers' ability to deliver. A lot are going to be late, and that will have consequences beyond the holidays.

eCommerce 112
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New 2021 Predictions From Forrester

ChannelAdvisor

Your company has already faced a lot of transitions this year — probably more than you had previously thought possible. And yet, looking ahead to 2021, there are still some big transitions in store. The question is: Will your business survive, adapt or grow? According to Forrester’s latest report, most brands and retailers will fall into one of these three categories within the next several months: “As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers,

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Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok

RetailDive

While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity both rose, Klear found.

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Bestway extends Co-op agreement for Costcutter retailers

TalkingRetail

Costcutter retailers will continue to be supplied by the Co-op for a further five years after new owner Bestway Wholesale this morning unveiled a two-and-a-half year extension to their existing deal. Bestway said on Friday it would be buying Costcutter Supermarkets Group (CSG) from current owner Bibby Line, subject to approval from the Financial Conduct.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Container Store names new CEO

RetailDive

Satish Malhotra, who previously held leadership roles at Sephora, will take over the chief executive role from Melissa Reiff on Feb. 1.

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What Is The Importance of Having A Toll Free 800 Phone Number

RetailMinded

If you’re running a business, you might wonder if you need to get a toll free 800 phone number. Even if you might not know how it works, your business can benefit from having it. Toll free numbers encourage communication between companies and customers. Not only is it better for your customers, but it can also help your business to stand out and stay ahead of the competition.

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Bath & Body Works turns to Ascena, Ross for exec hires

RetailDive

The company is switching up the team as it prepares to spin off the personal care brand, possibly in a matter of weeks.

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How to empower your retail store teams with automation

retailnext

Retail is a goldmine of data. The problem is most of it never makes it out of its raw form and into the actionable, 24 karat tips that store teams need to perform their best. . Time and time again, retail field and HQ teams express frustration that they just don’t have the bandwidth to dive into the mine and analyze the data. As a result, store teams continue to miss out on opportunities for improvement. .

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Nordstrom brings supply chain talent into the C-suite

RetailDive

The retailer's digital sales increased to 54% in 2020, highlighting the importance of supply chain and omnichannel in serving customers, according to a Nordstrom executive.

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Express hires investment bank to help get through the pandemic

RetailWire

Express Inc. CEO Timothy Baxter said the fashion retailer hired Lazard Frères & Co. as part of its plan “to take decisive and appropriate action to manage liquidity throughout this prolonged pandemic.”.

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Verishop launches group video shopping feature

RetailDive

The new offering can host up to five people and allows friends to browse products together.

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Pandemic has changed the way Americans get their food

RetailWire

Online ordering for delivery or pickup became the ways millions of Americans got their groceries from food stores and meals from restaurants since the novel coronavirus pandemic hit the U.S. Many believe the changes are here for the long term. Incisiv, for example, has forecast that 54 percent of all restaurant sales will be generated online, 70 percent higher than pre-pandemic estimates.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Best Call Recording Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Call recording software is a useful tool for businesses and individual users alike. From quality assurance to employee training, compliance, record-keeping, dispute resolution, and more, there are dozens of reasons why organizations can benefit from recording calls.

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New subscription plan helps consumers support Black-owned restaurants

RetailWire

Brava is a new company launched in New York City last week with the goal of helping consumers find and support Black-owned restaurants. The monthly subscription plan enables consumers to buy gift cards for regionally-located businesses. The website currently has 19 restaurants in its listings.

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Regional American cuisines to be one of 2021’s food trends

RetailWire

What will Americans be eating in the new year? One prediction foresees growing interest in regional cuisines from around the U.S. Other products, such as drinks that help relieve stress and promote sleep, are also expected to break out in a significant way.

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Last minute shoppers may have to wait until after Christmas for gifts to arrive

RetailWire

Retailers and shipping firms have staffed up and taken steps to encourage Americans to shop earlier this year than past Christmas holidays. The reality, however, is that many shoppers waited to the eleventh hour to get serious about placing online orders. The procrastinators may find that getting orders by the Christmas is nothing more than wishful thinking.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib