Mon.Feb 08, 2021

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Meet Steve Turner, Forrester’s New Security Analyst

Forrester eCommerce

Hello everyone! This January, I joined Forrester as an analyst on the Security and Risk team. I’ll be covering topics like Network Analysis & Visibility (NAV), Zero Trust Architecture, and the Zero Trust eXtended (ZTX) ecosystem. I am extremely excited to join the team and make Zero Trust more accessible for organizations to understand and […].

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Shift4Shop Vs Shopify – Is Shift4Shop A Shopify Killer?

My Wife Quit Her Job

Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision. When Shift4Shop acquired 3DCart and decided to make their ecommerce platform free, it immediately sent ripples throughout the ecommerce community.

Shopify 363
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Reflections on 2020: Cybersecurity Predictions Versus Reality

Forrester eCommerce

You’re probably tired of hearing about 2021 cybersecurity predictions. This is something different. We’re taking a look back to what we predicted would happen in 2020, and grading our predictions. After all, why make predictions in the first place if we’re not going to reflect and assess ourselves afterwards? When we make predictions, we aim to identify what is different that we think will happen based […].

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How to Monetize YouTube Videos

Kissmetrics

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.

Live Chat 316
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Fintech Funding, Q4 2020: The Worst Quarter In An Already-Down Year

Forrester eCommerce

It’s official: 2020 was a sucky year for fintech funding. After rising rapidly from under $1 billion in 2010 to over $41 billion in 2019, fintech funding dropped appreciably in 2020. Overall investment in fintech was down 31% in 2020 compared to the previous year. And an already-bad year ended even worse: Q4 2020 saw […].

Customer 301
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COVID-19 Test Kit Manufacturer Debuts NYC Flagship Store, Plans Vending Machine Rollout

Retail TouchPoints

Biotechnology company Wellness4Humanity has opened a New York City flagship store for rapid COVID-19 testing. Located in Herald Square, the two-story, 9,000-square-foot store showcases the company’s new line of take-home COVID-19 test kits and proprietary vending machines. Wellness4Humanity’s vending machines offer COVID-19 home test kits and dispense FDA Emergency Use Authorization (E.U.A.

Vend 290

More Trending

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Squarespace Vs. WordPress

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the most widely-used CMS platform, and according to a web survey, 39.6% of the world uses WordPress to manage their content. I am part of that nearly 40%. WordPress is my go-to for managing my NeilPatel.com blog as well as my other websites.

SEO 285
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Level Up Your CX Prioritization By Thinking In Multiple Dimensions

Forrester eCommerce

In my last blog post about customer experience (CX) prioritization, I talked about the importance of balancing customer impact with business impact when making decisions about which projects to pursue. Beginning CX prioritization uses a simple but effective four-box model. As CX prioritization moves up the maturity curve, it gets more complex by adding more […].

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Which Call Tracking Metrics Are Important?

Kissmetrics

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the profitability of every call.

PPC 260
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Nordstrom to Focus on Rack Concept, Small-Format and Digital

Retail TouchPoints

At its virtual investor event on Feb. 4, Nordstrom executives outlined the company’s long-term growth strategy, “Closer to You,” which focuses on its off-price Nordstrom Rack division, digital and small-format stores like Nordstrom Local. Nordstrom plans to focus on three areas where it sees the greatest opportunity, including: Winning in Nordstrom’s Most Important Markets: Nordstrom is extending the rollout of its market strategy to its 20 top markets (from its current 10 ), which represe

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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[Video] 5 Email Marketing Tips to Increase Opens and Clicks

ROI Revolution

Published February 8, 2021. We send hundreds of emails a year here at ROI Revolution and have done a bevvy of split testing and multivariate testing to help us make more informed decisions for everything from subject lines to email content and creative. Email marketing is often the most lucrative marketing channel for many brands, mainly because it doesn’t have an investment other than time if you’re sending to your own database.

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Kohl’s Bolsters Activewear Lineup with New Eddie Bauer Partnership

Retail TouchPoints

Kohl’s will begin offering apparel from outdoor retailer Eddie Bauer online and in approximately 500 of its stores nationwide beginning this fall, in a move designed to expand the retailer’s presence in the outdoor and activewear categories. The Eddie Bauer assortment at Kohl’s will include size-inclusive women’s, men’s and kids’ outerwear and outdoor apparel — both year-round and seasonal — as well as an expanded selection online.

Outdoor 147
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Co-op axes from plastic packaging from own-brand Easter eggs

TalkingRetail

Co-op is removing the plastic packaging from its Easter eggs, as part of its commitment to cut unnecessary plastic from its own-brand ranges. The retailer is cutting the use of plastic inner packaging and windows for all five of its hollow Fairtrade Easter eggs, which will remove more than 14 tonnes of plastic.

Retail 122
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Simon Asks Bankruptcy Court to Reject Sycamore’s Reorganization Plan for Ascena

Retail TouchPoints

Mall operator Simon Property Group and its affiliated landlords have filed an objection to the Chapter 11 reorganization plan for Ascena Retail Group , on the grounds that the plan will involve the closure of significantly more stores than was originally agreed upon. In late November 2020, Premium Apparel — an affiliate of private equity firm Sycamore Partners — agreed to buy the Ann Taylor , LOFT , Lane Bryant and Lou & Grey brands from Ascena, which had filed for bankruptcy earlier in the

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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9 Provocative Retail Predictions for 2021

Steve Dennis

With so much uncertainty and volatility in the economy, it may be foolhardy to go out on a limb with any predictions. My crystal ball has certainly been faulty more than a few times. Nevertheless, I throw caution to the wind with my (mostly) educated guesses on what will turn out to be noteworthy in the VUCA world of retail this year. The great acceleration moderates.

Retail 103
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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

Retail is always a fascinating industry to watch. It is cutthroat, competitive and fast-moving, and that means it is also often a great showcase for other industries to see how the latest trends in technology are transforming customer expectations. Over the last decade, the relationships between customers and brands changed dramatically. Technologies such as smartphones, 4G and social media have raised the level of service to the point where speed and convenience have become the minimum standard

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Improve customer retention with lifecycle-based segmentation

Omnisend

Reading Time: 5 minutes. For most nimble ecommerce marketing teams, personalized retention marketing might seem like something ‘we’re gonna take care of tomorrow’ We all realize its value, but there’s only so much you can do with a lean team on a daily basis. Omnisend’s newly introduced customer lifecycle stages were purposefully built to take any guesswork out of retention marketing and make it easier.

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Target's activewear brand generates $1B in first year

RetailDive

The All in Motion line is the retailer's 10th private label to hit billion-dollar status.

Retail 141
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Running a Sales Event: 4 Things Brands Need to Get Right

ESW

It’s the day of your big online sales event. You hit send on the email and social posts and watch as the traffic floods in. Suddenly, the traffic stops. No one can get on your website. Your servers were overloaded due to the increase in traffic, your website is down, your brand is losing sales by the minute, and now the angry emails and complaints on social media begin.

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Kohl's turns to Eddie Bauer as outdoor sales surge

RetailDive

The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30%.

Outdoor 120
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North Devon store moves to Spar

TalkingRetail

Family-run business Barton Tors Stores in Bideford, North Devon, has moved to Spar in a bid to increase basket spend. The 1,000sq ft store had been with Best One and Premier before directors Michael Blount, his wife Sophie and mother-in-law Beverley Lilley, decided on making the change. Michael said: “There were a multitude of reasons.

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Home Depot opens automated Dallas fulfillment center with hydrogen-powered forklifts

RetailDive

The facility is part of the retailer's $1.2 billion supply chain investment and includes six miles of mechanized lines.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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AF Blakemore stores ‘enjoy’ strong sales throughout pandemic

TalkingRetail

Spar wholesaler AF Blakemore has reported a year of “good progress” despite the effects of the coronavirus pandemic. However, the wholesaler posted a 7.2% fall in overall sales to £1.05bn for the year ending 30 April 2020, having been impacted by the conclusion of the company’s cash & carry disposal and Covid-19-related reductions in its.

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Sam's Club teams up with Synchrony, Mastercard for rewards program

RetailDive

The club retailer, like others in the retail space, is also simplifying the application process as consumers continue to struggle financially.

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Meal kit sales set to soar for Valentine’s Day

TalkingRetail

Demand for meal kits, which enable consumers to create restaurant-quality dinners at home, is set to soar this Valentine’s Day, new research reveals. GlobalData’s latest Covid-19 Recovery Tracker reveals that 24% of UK consumers expect to buy more meals as takeaways from restaurants than before the pandemic. Ryan Whittaker, consumer analyst at GlobalData, said: “Throughout.

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What awaits retail on the other side of the pandemic

RetailDive

Everyone wants to get back to normal. Except maybe retailers.

Other 144
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Ayr Road Service Station chooses EDGEPoS

TalkingRetail

Ayr Road Service Station located in Dalmellington, East Ayrshire, has installed Henderson Technology’s software system EDGEPoS. Brian Connolly, owner of the Booker supplied and Jet-branded forecourt, said: “EDGEPoS was recommended to me by another Jet retailer. Following a virtual demonstration of the system, I immediately noticed many features on EDGEPoS that I knew would fit.

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Ralph Lauren to shrink office and store footprint as sales remain sluggish

RetailDive

As the luxury brand struggles to gain a foothold in the COVID-19 era, it is cutting costs and working to win over younger shoppers.

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Darren Goldney to leave Unitas Wholesale

TalkingRetail

Unitas Wholesale’s managing director, Darren Goldney, is to leave the business in April after three-and-a-half years. Goldney will be succeeded by current sales and marketing director John Kinney. The wholesaler said Kinney, who has been with the company since 2011, is “ideally-placed to drive the business into the next phase of its development” “He was.

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Retailers see better times ahead

RetailWire

Nordstrom and the owners of Coach and Michael Kors are hopeful about near-term improvements in their financial performance as the distribution of COVID-19 vaccines brings about a gradual return to something approximate normal life. “We don’t think normal is going back to pre-pandemic levels,” said Nordstrom CEO Erik Nordstrom. “But this is a strange time, particularly [in] big urban centers, you don’t have office workers. … For what we sell, there’s headwinds that the pandemic has brought

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio