Forrester eCommerce

SEPTEMBER 11, 2019

“Digital platform” is a term I first proposed more than a decade ago to describe a new breed of company that was about to dominate in our economic and social discussions. The term never caught on, sad to say, probably because it wasn’t catchy enough, but the prediction proved true. I used the word platform […].

Consumer 309

Consumer Customer 309

My Wife Quit Her Job

SEPTEMBER 11, 2019

Today I’m thrilled to have Dawn LaFontaine on the show. Dawn was a finalist on the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Dawn runs an ecommerce business selling card board boxes for cats. Her products have been featured in Parade, Product Hunt and the Boston Globe.

Books 120

Books eCommerce Marketing Other 120

UpSellIt

SEPTEMBER 11, 2019

Cross-selling is an extremely common sales technique designed to increase Average Order Value. (AOV) It’s very similar to the upsell, which we’ve discussed in a previous article. Unfortunately, the similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies.

Accessories 73

Accessories Arts Recommendation Books 73

Forrester eCommerce

SEPTEMBER 11, 2019

In this short video, I ask a simple question with no simple answer: How can customer service organizations avoid wild swings between a focus on experience and a focus on efficiency if macroeconomic conditions deteriorate? Let me know your thoughts on what your organization is doing to avoid this oft-repeated behavior. Email me at ijacobs@forrester.com. […].

Customer 307

Customer Customer Experience 307

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

SEPTEMBER 11, 2019

The Retail TouchPoints Retail Strategy and Planning webinar series kicks off on Monday, Sept. 16 at 12 noon Eastern — the first of a weeklong 13-session marathon featuring industry experts from Accenture and Retail Systems Research, exclusive survey data and retailer case studies including Bonobos, Grove Collaborative, Keurig and CVS. The editors shared the sessions that they’re most eagerly anticipating, but each is sure to offer something of value for retail decision-makers.

Webinar 150

Webinar eCommerce Subscription Definition 150

GetElastic

SEPTEMBER 11, 2019

Ecommerce has emerged as the most popular online activity around the globe. Revenues have hiked almost twice in the past five years with expectations of the total retail ecommerce sales worldwide of $2.3 trillion in 2017 to go up to $4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores. .

eCommerce 95

eCommerce Recommendation Technology Information 95

ROI Revolution

SEPTEMBER 11, 2019

Q3 has begun, which means it’s time to dive into holiday season preparations. To make sure you have all the available resources going into the second half of the year, here are the newest social media tools from Facebook, Snapchat, Instagram, and (newcomer) TikTok. Holiday Prep: The More the Merrier. Every advertiser dreams of a profitable Q4, but to make the most of the season, planning should start early. 22% of US shoppers start their holiday shopping in October or before.

Social Media 60

Social Media Channel Gifts Mobile 60

ecomdash

SEPTEMBER 11, 2019

Have you heard about the new marketing trend hitting ecommerce called microinfluencers? Here's everything small businesses need to know. The post Microinfluencers: Small Business’s Answer to Big Name Influencers appeared first on Ecomdash.

eCommerce 60

eCommerce Marketing eCommerce Marketing 60

Algopix

SEPTEMBER 11, 2019

Having a good relationship with your suppliers can do wonders for your bottom line. You’ll get better service – and you’ll be able to offer a more consistent experience for your customers. The challenge here is securing the best suppliers – and keeping a good relationship with them. One slip and they could take their business elsewhere easily.

Management 60

Management Payment Services eCommerce Document 60

Forrester eCommerce

SEPTEMBER 11, 2019

It’s become de rigeur for digital types to claim that traditional TV advertising is fast becoming obsolete. And they’re not entirely wrong. But they’re also not entirely right. Long and short, it’s complicated. Doubtless, the industry — among them media companies, brands who’ve long counted on TV for needed reach and frequency, and big media […].

Channel 66

Channel Marketing Customer 66

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

eCommerce Evolution

SEPTEMBER 11, 2019

Is AI coming for all of our jobs? As agencies and marketers, are we on the road to irrelevance? Probably not fully, but our roles and our perspectives better shift and shift quickly. Frederick Vallaeys is a brilliant marketer and programmer. He was one of Google’s first 500 employees and was on the original AdWords Quality Score team. In this episode, we discuss how agencies and marketers of the near future should think more like pilots or doctors, or coaches (my metaphor).

Marketing 57

Marketing PPC Books eCommerce 57

PERQ

SEPTEMBER 11, 2019

The post Keeping Your Multifamily Community Ahead of the Local Competition appeared first on PERQ.

Technology 47

Technology Marketing 47

eCommerceFuel

SEPTEMBER 11, 2019

Hello ECFuelers! Shopify snapped up 6 Rivers Systems in a $450 million deal to boost the company’s warehouse automation technology. Apple debuted the iPhone 11, Apple Arcade and more at its big September event. Apple TV Plus appears to be gunning for Netflix and Hulu with original content at a low monthly fee. Amazon is similarly rolling out an expanded streaming TV lineup.

eCommerce 24

eCommerce Payment Services Shopify PPC 24

Optimizely

SEPTEMBER 11, 2019

Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious. However, convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t necessarily the same as persuading them to buy a pair of jeans.

Customer Experience 150

Customer Experience Shipping Costs Arts Marketing 150

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Ecommerce Platforms

SEPTEMBER 11, 2019

Did you know, as many as half of all online marketers say that inbound marketing strategies, like onsite forms, are their primary source of lead generation? In light of this, more and more people are upping their online form game. Cue, Paperform. Want to learn what Paperform could do for your business? Read on! Who's Paperform? Founded back in 2016 by a married couple, Dean and Diony McPherson, Papeform came to fruition.

Payment Services 126

Payment Services Subscription Live Chat eCommerce 126

retailnext

SEPTEMBER 11, 2019

So how can you make sure your retail business rises above the noise and takes the Instagram scene by storm? In this post, I’ll take a look at five of the best ways to break through the Instagram clutter to attract more followers, drive engagement and spur online and in-store purchases. . Tip 1: Start with a Instagram Business Account. First off, create a Instagram Business Account separate from your personal account, as this allows you to include call-to-action buttons to make your posts shoppa

Retail 52

Retail Marketing Consumer Social Media 52