RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Gen Z: Shopping And Buying Behavior Generation Z ranges in age from 4 to 22 years old. They have never lived in a world without computers (a.k.a. instant access to vast information at all times).

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

GetElastic

SEPTEMBER 23, 2019

With the busiest months of the year coming up, it’s time to start preparing for the holidays. Consumers spent $500 billion online with U.S. merchants in 2018, up 15% from the year before. So, you may be thinking of ways to boost the digital assets on your ecommerce site, like hosting a mobile experience or reimagining site structure and design. But what about those non-digital assets?

Merchant Services 104

Merchant Services Mobile Books eCommerce 104

Payoneer

SEPTEMBER 23, 2019

Imagine that you’re looking to put together a fashionable new outfit. What would be more beneficial for your search — a lengthy text description of each article of clothing or pictures of the clothing that you’re looking for? The answer is obvious. When it comes to the fashion industry, image-based search is arguably a better fit than text because a picture is worth a thousand words.

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Fashion Clothing Retail SEO 45

Forrester eCommerce

SEPTEMBER 23, 2019

It’s that time of the year again, when we publish results from our annual CX IndexTM survey – to benchmark the customer experience provided by major brands in India. For those who came in late, here’s a quick introduction to the methodology – the survey is based on Forrester’s CX Index framework, which is designed […].

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Customer Experience Customer 280

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

A Better Lemonade Stand

SEPTEMBER 23, 2019

By incorporating these tactics into your daily life, you’ll likely begin to feel more successful and experience more entrepreneurial success. The post How to Be Successful at Entrepreneurship and at Life appeared first on A Better Lemonade Stand.

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Forrester eCommerce

SEPTEMBER 23, 2019

Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting heavily on data and building audience activation platforms to deliver growth, efficiency, and scale. These moves are paying off in media. However, the promise of data-driven creative […].

Technology 257

Technology Marketing 257

Forrester eCommerce

SEPTEMBER 23, 2019

IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week IBM unveiled a new solution – IBM z15 – which provides data privacy passports and helps clients manage who gets access to data via policy-based controls. As Forrester’s security research has shown, one of the biggest risks in […].

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Marketing Management Information Customer Experience 256

Dynamic Yield

SEPTEMBER 23, 2019

With our user's data spread out across numerous locations, a set of real challenges emerged. Find out how we set out to unify it, along with all the technical decisions we made and new opportunities it unlocked. The post Turning messy data into a gold mine using Spark, Flink, and ScyllaDB appeared first on Dynamic Yield.

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Customer 60

Forrester eCommerce

SEPTEMBER 23, 2019

Rolls-Royce began shifting its business model away from selling expensive metal, plastic, and carbon fibre products (jet engines) towards delivering the service of miles flown way back in 1962. Now, with TotalCare, the company earns more than half of its revenues from delivery of a service, not sale of a product. Rolls-Royce is not alone. […].

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Customer 150

Dynamic Yield

SEPTEMBER 23, 2019

With our user's data spread out across numerous locations, a set of real challenges emerged. Find out how we set out to unify it, along with all the technical decisions we made and new opportunities it unlocked. The post Turning messy data into a gold mine using Spark, Flink, and ScyllaDB appeared first on Dynamic Yield.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

SEPTEMBER 23, 2019

Meet David Holmes, the new analyst on the Security and Risk team.

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Customer 236

ESW

SEPTEMBER 23, 2019

In recent years, online shopping has taken India by storm — so much so that global payments facilitator Worldpay has tipped the country to become a global leader in eCommerce within two decades, surpassing the US and second only to China. Industry leaders have responded with significant investments in the subcontinent. Amazon has committed $5 billion to the market, while Walmart, the world’s biggest retailer, acquired 77% of Indian online retailer Flipkart for $16 billion.

Payment Services 60

Payment Services Merchant Services eCommerce Small Business Retail 60

Ecommerce Platforms

SEPTEMBER 23, 2019

Ever wondered why Gucci is so darn expensive? Yes, I know stuff about quality and all, but let’s be honest here. You can find almost the same quality for a fraction of Gucci’s price. So, what’s the fuss about Gucci? I’m no fashion expert, but I know one thing for sure. It’s mostly about the brand. Sorry to say, but consumers have this cult-like following of some brands.

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Social Media Customer Merchant Services Payment Services 91