Managing Your Digital Channels with Metrics
retailnext
FEBRUARY 23, 2020
Paying close attention to e-commerce metrics will add strength and resilience to the digital channels of your retailing business. What gets measured gets managed, and what doesn’t get measured tends to run wild. You want to know exactly how your business is performing compared to your expectations. You don’t need to become a digital marketing expert in order to take advantage of the natural data your digital channels generate.
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