RTP blog

MARCH 24, 2019

By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online. Digitization has drastically changed the way shoppers are engaging with retailers, with increased demand for self-service solutions. This new demand has resulted in more businesses implementing automation technologies such as chatbots and virtual assistants, to help make consumer interactions smarter,

Consumer 150

Consumer Retail Customer Experience Technology 150

Steve Dennis

MARCH 24, 2019

It seems like more and more brands didn’t get the ‘retail apocalypse’ memo. As many in the media shout “bring out your dead,” it turns out quite a few major retailers keep cruising along despite being heavily invested in physical stores. Sephora, which already has more than 1,100 locations (free-standing and within JC Penney stores), recently announced plans to open 35 new stores this year.

Retail 134

Retail Channel Technology Other 134

TradeGecko

MARCH 24, 2019

Customer experience has seen a significant transformation in recent years. The rise of eCommerce and adaptive technologies have created new customer touchpoints, enabling customers to interact with businesses through a complex network of channels and platforms. While this shift equals greater convenience for the customer on the whole, it makes providing a seamless customer experience increasingly challenging.

Customer Experience 111

Customer Experience Channel Technology eCommerce 111