Wed.Aug 18, 2021

article thumbnail

Optimizing Global Campaigns In The Region

Forrester eCommerce

Forrester’s 2021 Global Marketing Survey revealed that three of the top five challenges regional teams face when implementing campaigns are the inability to develop campaigns based on customers’ needs, the lack of coordination across siloes, and a need for the right tools and technology to do the job well. As a result of these challenges, […].

article thumbnail

Walmart, Target Maintain Upward Omnichannel Trajectory in Q2 2021

Retail TouchPoints

Walmart and Target both posted strong Q2 results, with both retailers continuing to capitalize on the ongoing ecommerce surge while maintaining solid brick-and-mortar growth. The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. Walmart Posts Solid Ecommerce Growth. Walmart’s total revenue hit $141 billion , up 2.4% compared to Q.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Software Composition Analysis Is A Core Tool To Protect Your Software Supply Chain

Forrester eCommerce

Over the past year, breaches like SolarWinds and Kaseya have woken us up to the realities of software supply chain risk. Whether through infiltrating the software delivery pipeline, deliberately uploading malicious components to popular repositories, or taking advantage of existing vulnerabilities in open source components, attackers are leveraging gaps in supply chain controls to compromise […].

Supplies 358
article thumbnail

Trippy Surrealism: Superette Unveils a Fun-Filled Cannabis Playground in Canada

Retail TouchPoints

Bodegas, diners, mini-marts, delis — even subway newsstands — have served as design influences for cannabis purveyor Superette , which touts itself as the “technicolor antithesis of sterile cannabis retail.” Creating an immersive and nostalgic experience for customers, each store features a different identity, most recently boasting a diner-meets-funhouse design at its newest location in the Glebe neighborhood of Ottawa, Ontario, Canada.

Vend 264
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

The State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers

Forrester eCommerce

Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers. My latest report The State Of […].

Marketing 340
article thumbnail

368: What Successful Amazon Sellers Do Differently To Grow With Jeff Cohen

My Wife Quit Her Job

Today I have my friend Jeff Cohen back on the show. Jeff is the VP of marketing over at Seller Labs which is a company that specializes in Amazon tools and services. I use many of their tools today to run the Amazon side of my business and Jeff is one of my go-to guys when it comes to the latest Amazon policies and news. Today we’re going to talk about the overall Amazon landscape in 2021, what lies ahead and what seasoned Amazon sellers are doing to grow their sales.

Marketing 156

More Trending

article thumbnail

How to Leverage Automation for Holiday Season Sales

lateshipment

The holiday sales season is often the most important for retailers. Researchers predict holiday ecommerce retail sales to make up 18.9% of total holiday sales this year, up from the year before. In 2020, retail ecommerce made up 17.5% of total holiday sales. If retailers do not want to miss out on these sales, they must be in the selling channels where customers are spending their time.

Shipping 130
article thumbnail

Stop, Look, And Listen Before Expanding Your Use Of Workplace Augmented Reality

Forrester eCommerce

A new Forrester report explains how business leaders should approach broader deployment of AR as one piece of larger employee experience (EX) programs that encourage employees to engage more creatively with the future of their work.

Customer 284
article thumbnail

Analyze Retention Reports to Know How to Make Your Customers Stay

Omnisend

Reading Time: 5 minutes. As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.

article thumbnail

Where Do UK Consumers Stand On The Financial Well-Being Spectrum?

Forrester eCommerce

To help financial services firms understand where UK consumers stand on the financial well-being spectrum, Forrester surveyed 2,519 online adults in 2020.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity.

B2B 145
article thumbnail

Optimising Global Campaigns In The Region

Forrester eCommerce

What can regional marketing teams do to break through silos and ensure campaigns are relevant to local audiences? Consider these four steps.

Marketing 242
article thumbnail

10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

eCommerce conversion rates often seem like impossible figures to move, especially during the holiday season. After all, when you’re getting thousands of more users to your site looking for that perfect holiday gift, your conversion rate is bound to decrease. But you don’t just have to sit back and accept whatever this holiday season has in store for you.

article thumbnail

Old Navy shifts to inclusive sizing in all stores and online

RetailDive

The value brand previously offered extended sizes only online and in separate areas at a limited number of stores, a practice increasingly out of favor.

121
121
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

HGV drivers threaten strikes over Tesco’s new pay policy

365 Retail

As many as 1,500 convenience stores across London and the south east could face delivery shortages over pay disparities caused by HGV bonuses handed out by Tesco, a union has announced. Unite the Union said bosses from the supermarket’s wholesale division, Booker, were “missing in action” after failing to engage in talks about the discrepancies. Tesco’s Booker drivers are being balloted over strike action (Nick Ansell/PA).

Supplies 105
article thumbnail

Allbirds jumps into activewear in latest category expansion

RetailDive

Performance footwear was added to the DTC brand's assortment last year, and activewear now also joins the company's existing apparel line.

Apparel 118
article thumbnail

14 tactics to build a customer-centric eCommerce business

Omniconvert

Discover 14 tactics that help you build a customer-centric eCommerce business and get everyone on board with this approach to business success. The post 14 tactics to build a customer-centric eCommerce business appeared first on Omniconvert Ecommerce Growth Blog.

article thumbnail

How well-performing retailers navigated the pandemic, and best practices for the years ahead

RetailDive

Retailers that survived the pandemic should adopt these practices of the winners, who had a few critical things in common, writes Bill Kearney, managing director of White Oak Commercial Finance.

Retail 106
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Robotic big rigs are slow to hit the road

RetailWire

Automated tractor-trailer trucks are seen as a way for companies to improve their ability to meet supply chain demands and cut costs. The promise of the technology, however, is presently still no more than that. Companies still must overcome technical hurdles before we see the big robotic rigs on the nation’s highways in big numbers. “Even though technically it may be feasible, we do not think we are going to see autonomous trucks in the next two to three years,” said Sudarsan Thattai, chi

article thumbnail

Lowe's comps fall as consumer DIY projects slow

RetailDive

Declines come as little surprise compared to a stellar year for home improvement in 2020. But Home Depot's Q2 gains add pressure.

Consumer 115
article thumbnail

Inflation cools as clothes costs fall

365 Retail

The UK’s rate of inflation cooled in July to 2%, down from near three-year highs of 2.5% in June, but was pushed higher by petrol prices hitting highs not seen for nearly eight years. The Office for National Statistics (ONS) said the Consumer Prices Index (CPI) is now in line with the Bank of England’s target and was reduced due to a fall in clothes prices as summer sales took place.

article thumbnail

Target posts 9% comp sales entirely driven by traffic

RetailDive

The retailer emphasized its theme of "growth on top of growth" even as the pace slows.

Retail 116
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Low-wage workers want a career path forward

RetailWire

Low-wage workers are not content with just an increase in pay. They also want to work for companies that lay out a career path to help them better their fortunes in the future. “Companies are increasingly looking internally and taking ownership of this challenge,” said Elyse Rosenblum, founder and managing director of Grads of Life. “That’s a completely different posture.”.

article thumbnail

8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day

Kissmetrics

Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Just as in life, there are different stages to a blog’s life cycle. You can’t compare your new blog to one that’s been around for years.

Blog 359
article thumbnail

Girl Scouts are selling a new cookie

RetailWire

The Girl Scouts of the USA announced that the organization would be adding the new Adventurefuls cookie to its selection for the 2022 selling season. “Every bite of Adventurefuls is full of indulgent brownie-inspired flavor with a combination of chocolatey and caramel flavors, and smooth and crispy textures, for an incredible taste of adventure in every bite,” the Girl Scouts said in a press release.

Article 40
article thumbnail

Implement Customer Engagements Hubs Now and Reap the Benefits Later

Retail TouchPoints

As we continue to see the short- and long-term effects of the pandemic, many retailers have resorted to shuttering their businesses, unable to survive in such a volatile environment. For those still fighting for their share of the retail market, customer engagement hubs (CEHs) are a life raft keeping businesses from sinking. CEHs allow retailers to deliver one of the most important aspects of business right now, hyper-personalized and relevant customer experience and journeys, while providing re

Customer 290
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Home pro business lifts Lowe’s results

RetailWire

Lowe’s exceeded Wall Street’s expectations for sales, comps and earnings during the second quarter as the DIY chain saw its business buoyed by orders by home professionals. CEO Marvin Ellison said the chain saw demand remain strong for appliances, bath, flooring and kitchen products during the most recent quarter and he expects his company’s business to remain strong.

Article 40
article thumbnail

Delight Customers with An Intelligent Product Search Engine

Kibo

Search is a critical component of the online shopping experience. While less than 10% of users perform searches on ecommerce websites, these searchers account for approximately 40% of total revenue. This means consumers who perform searches are coming to your website with a specific purchase in mind. They likely know what they want and are ready to buy.

article thumbnail

TJX’s sales spike as customers shop in stores

RetailWire

Second quarter sales at the U.S. unit of TJX Cos. posted an 18 percent increase in sales compared to the same period in 2019 as its three core businesses — HomeGoods, Marshalls and T.J. Maxx — all reported solid gains. “Treasure-hunt shopping experience continued to draw customers into our stores around the world,” said TJX CEO Ernie Herrman.

article thumbnail

Companies doing their bit against climate change

365 Retail

Companies need to take responsibility for their contribution to climate change. When you’re parting with your money for a service, you want to know it’s going to the right place. You want to be rewarding companies that are pushing for a sustainable world, rather than exploiting their surroundings. There are websites that can help inform you on the environmental steps businesses are taking, but below are some notable companies that are fighting back against climate change.

Travel 52
article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib