Mon.Aug 16, 2021

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What I Learned by Spending $100,000 on TV Ads

Kissmetrics

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.

Channel 362
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Connected Insurance: Reality Or Hype?

Forrester eCommerce

I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […].

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Returns: The Hidden Opportunity for Retail

Retail TouchPoints

Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart.

Retail 336
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Forecasting In Uncertainty: We Are Raising Our 2020 And 2021 US Tech Market Growth Forecast

Forrester eCommerce

Two weeks ago, the US Bureau of Economic Analysis released its Q2 2021 data on US GDP on July 29, 2021: “Gross Domestic Product, Second Quarter 2021 (Advance Estimate) and Annual Update.” The headline stories focused on continued strong 6.5% growth in real GDP in Q2 and the surge in inflation to a 5.7% annualized […].

Marketing 301
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Online Menswear Retailer Reduces Returns to 3% with Virtual Fit Technology

Retail TouchPoints

Many ecommerce retailers, particularly in the apparel space, have resigned themselves to return rates of 20%, 30% or more as a death-and-taxes-style inevitability. But Otero Menswear , an online-only retailer specializing in shirts for men of modest height (no taller than 5’ 10”), has brought its return rates down to 3% — approximately half of which are exchanges rather than true returns.

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Prevent A Loss, Save A Tree

Forrester eCommerce

Hard to believe we’re almost three quarters through 2022. Now seems as good a time as any to draw your attention to one of last year’s predictions on insurance. I really like our prediction that connected devices will drive a 50% increase in the usage based insurance market. Why? Not because the odds of it […].

Marketing 212

More Trending

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10 Key Ecommerce Statistics Why You Should Start An Online Store

My Wife Quit Her Job

Ecommerce statistics don’t lie. The biggest small business opportunity today is to start selling online. Right now, online sales account for over 18% of all retail sales worldwide and this number continues to grow at a torrid pace. Because of the pandemic, online shopping is quickly gaining marketshare over traditional brick and mortar retail and there is still much room to grow.

eCommerce 156
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Glossier Returns to Brick-and-Mortar With Seattle Flagship 4X the Size of its Original Pop-Up

Retail TouchPoints

Glossier will return to brick-and-mortar with three permanent locations scheduled to open this year. The first will launch in Seattle’s Capitol Hill neighborhood on Aug. 20, followed by a new Los Angeles store in the fall and a London location in the winter. The retailer made the decision to close all its stores in March 2020 due to the pandemic, including flagships in New York and Los Angeles and a number of pop-ups in cities including Seattle, Boston and London.

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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

A sigh of relief for retailers and huge expectations for retailers towards the Holiday season as the eCommerce industry has looked good so far in 2021. While the pandemic still lingers, the effects of it have drastically reduced, showing signs that the world is returning to normalcy. Coming to the Holiday season, which accounts for 25% of the total sales per year — 2020 saw a slight increase in sales even when experts predicted it would drop, considering the pandemic’s impact on shoppers’ spend

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Walgreens Debuts Wellness-Focused Credit Card, Giant Eagle Expands In-Store Digital Payment Options

Retail TouchPoints

Walgreens has introduced the myWalgreens Credit Card program, while supermarket chain Giant Eagle will start accepting PayPal and Venmo in-store as retailers continue expanding their payment options. Walgreens has designed its new cards with an emphasis on rewarding wellness choices, while Giant Eagle is aiming to make the differences between online and in-store payments as minimal as possible.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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3 Key Concerns When Evaluating a New Composable Commerce Approach

GetElastic

A little over a year has gone by since Composable Commerce was pioneered and subsequently caught fire in the eCommerce world. How are players embracing the movement? Is it all that it was cracked up to be? Does a Composable Commerce approach overcome the 3 main concerns practitioners have when evaluating an eCommerce solution? Namely, concerns around Total Cost Ownership , rapidly adapting to market & consumer needs, integration with other tools.

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Strengthening sustainability when the stakes are high

RetailDive

Environmental concerns are top of mind for most companies. But in certain industries, the stakes of companies' sustainability efforts are especially high.

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3 Key Concerns When Evaluating a New Composable Commerce Approach

GetElastic

A little over a year has gone by since Composable Commerce was pioneered and subsequently caught fire in the eCommerce world. How are players embracing the movement? Is it all that it was cracked up to be? Does a Composable Commerce approach overcome the 3 main concerns practitioners have when evaluating an eCommerce solution? Namely, concerns around Total Cost Ownership, rapidly adapting to market & consumer needs, integration with other tools.

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Walmart hands US media duties to Publicis as it ramps up omnichannel focus

RetailDive

Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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3 Key eCommerce Concerns Addressed by a Composable Commerce Approach

GetElastic

A little over a year has gone by since Composable Commerce was pioneered and subsequently caught fire in the eCommerce world. How are players embracing the movement? Is it all that it was cracked up to be? Does a Composable Commerce approach overcome the 3 main concerns practitioners have when evaluating an eCommerce solution? Namely, concerns around Total Cost Ownership , rapidly adapting to market & consumer needs, integration with other tools.

eCommerce 147
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Walmart looks for a cryptocurrency strategy leader

RetailDive

The retailer follows Amazon in seeking a subject matter expert for a field that is still largely unproven and sorting itself out.

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Top 10 Online Shopping Sites

Ecommerce Guru

Shopping has gotten considerably more accessible thanks to the internet, and we now receive the items we require at our doorstep, saving us a great deal of time. The best part is that purchasing online is inexpensive, and we frequently do not have to pay delivery fees. Furthermore, we have access to a vast range of possibilities, many of which we would not have found in a store.

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Glossier opens Seattle store as the first in brick-and-mortar push

RetailDive

After shuttering its fleet last year, the DTC beauty brand is back with a permanent location, and plans two more this fall and winter.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What You Need to Know About Retail Media

ChannelAdvisor

Retail success has always involved the pursuit of finding the right audience, with the right product, at the right time. In e-commerce, opportunities to present those products to potentially interested consumers have multiplied, but become fragmented. For a population of consumers that are increasingly online, a purchase decision can be just a click away from a moment of inspiration, or the result of extensive research. .

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How cybersecurity asset management can help with PCI DSS

RetailDive

A modern approach to PCI DSS compliance eliminates the need for spreadsheets and manual asset tracking.

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How Coca-Cola Expanded Its Global Ecommerce Markets With Salsify | Salsify

Salsify

"One thing that excites me is that this space is always changing. We need to stay on the front foot of this and really understand … how can we make sure our partners and customers around the world have the right content, assets, and data to engage consumers? … And how do we execute at the digital shelf better than we've ever done before?". — Stephen Thompson, Global Senior Director of Ecommerce and Marketing, The Coca-Cola Company.

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What is SnapTik? How to use SnapTik for TikTok video’s

Email Audience

If you are active on TikTok, a creator, influencer, brand marketing or even just an enthusiastic user, you may have hear of Snaptik. But what is SnapTik? What does it do? and what are the benefits of SnapTik over other TikTok video download / grabbing tools. In this article we will answer that question. What is SnapTik and how to use SnapTik for TikTok ?

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Marks and Spenser adds six new brands to its ominchannel offer

365 Retail

Today M&S is announcing the addition of six new clothing & footwear brands to M&S.com over the coming weeks including Albaray, Celtic & Co, Craghoppers ( outdoor clothing ), FatFace, Frugi ( kids’ clothing ) and Jones Bootmaker. This is part of the retailer’s plan under its MS2 division to curate a platform of brands that are relevant for the M&S customer and offer them more reasons to shop more frequently on M&S.com.

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What You Need to Know About Retail Media

ChannelAdvisor

Retail success has always involved the pursuit of finding the right audience, with the right product, at the right time. In e-commerce, opportunities to present those products to potentially interested consumers have multiplied, but become fragmented. For a population of consumers that are increasingly online, a purchase decision can be just a click away from a moment of inspiration, or the result of extensive research. .

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British menswear brand Aubin returns in partnership with NEXT

365 Retail

Peter Williams, founder of the iconic Jack Wills and Aubin & Wills brands, relaunches iconic Aubin brand and unveils the details of a pioneering new hybrid business model for a post-covid world. Applying key learnings from previous tenures, Peter has announced the relaunch of British menswear brand Aubin following a nine-year hiatus. The new structure is designed to overcome challenges surrounding infrastructure, distribution and supply chains, allowing Aubin’s team the freedom to design and

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7-Eleven launches alcohol delivery pilot

RetailWire

The 7-Eleven convenience store chain is partnering with Minibar Delivery to test beer and wine delivery to customers’ homes in Florida, Texas and Virginia. A total of 600 stores will take part in the test that promises that the alcoholic beverages along with other items sold by the convenience store locations will be delivered between 30 and 60 minutes to orders being placed online.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Post Office signs first ever click-and-collect deal with external courier firm

365 Retail

The Post Office has signed its first agreement in its 360-year history with an external courier firm to allow customers to collect parcels from its branches. Courier giant DPD will now be able to leave packages at the Post Office from next week, offering the click-and-collect service to 250 branches by the end of the month and at 1,500 sites before the Christmas holidays.

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Delta variant is tanking consumer sentiment

RetailWire

American consumers are deeply concerned about the spread of the Delta variant and its potential impact on every aspect of their lives. The University of Michigan’s preliminary consumer sentiment index for early August fell to its lowest level since 2011, making it one of the three biggest declines over the past 50 years. The other two cases were during the 2007-2009 Great Recession period and in April 2020 when the novel coronavirus pandemic hit.

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Investors look to earnings and US strategy in Just Eat’s results

365 Retail

Food delivery company Just Eat Takeaway.com is expected to report a drop to negative earnings in the first six months of the financial year. Investors already know that the company’s gross transaction value hit 14.1 billion euros (£12 billion) in the first six months of the year, and that orders rose 61%. Just Eat’s parent company reports results on Tuesday (Peter Byrne/PA).

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Marks & Spencer adding more outside brands to its e-comm site

RetailWire

Marks & Spencer is adding the Albaray, Celtic & Co, Craghoppers, FatFace, Frugi and Jones Bootmaker brands to its site after previous success with others including Clarks shoes, Hobbes, Joules, Smiggle and White Stuff. “Early results on brands driving frequency have been encouraging, with traffic on M&S.com increasing and new customers who buy into a guest brand returning to make their second purchase nearly 10 days sooner than those who didn’t buy into brands,” the Briti

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio