Fri.Jul 27, 2018

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Making Journey Maps Useful: CX Measurement Edition

Forrester eCommerce

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times). But why are only 39% of CX pros using journey maps […].

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Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

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Five Myths Of Digital Transformation

Forrester eCommerce

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation. But first, let’s recap […].

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Winter In July: Making The Most Of Summer To Prep For Holiday

RTP blog

By James Hartling, Softvision As we progress into the proverbial dog days of summer, it might be surprising to hear that now is the right time to start thinking about the coming holiday season, Cyber Week, and what steps you need to take to ensure you’re prepared and positioned to win online this year. Too often, people on the business and technical side hit October and realize they have not built in enough time to plan for holiday, creating an enormous and undue amount of stress on the organiza

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Facebook And Twitter Q2 Earnings Story: Quality Over Quantity

Forrester eCommerce

What you’ll hear from the press this week: Facebook missed its earnings for the first time since 2015. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a solid performance. Facebook continues to diversify by augmenting its core Facebook social network with ancillary products (Instagram, […].

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Start Something.

A Better Lemonade Stand

When most people think of entrepreneurship, they think of it in a vacuum. An all or nothing thing. Either you work for someone else or you work for yourself. Many people neglect to consider that with an online business and the level of automation available now, you can be an entrepreneur while also enjoying the benefits of a full time career. The post Start Something. appeared first on A Better Lemonade Stand.

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0 to 60: Ecommerce Automotive Aftermarket Trends

Zmags

Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

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Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation

Forrester eCommerce

Great customer service helps control costs as companies squeeze out operational efficiencies. It also fuels sustainable top-line revenue growth by providing differentiated experiences that keep customers loyal to your brand. We just finished assessing 20 of the most important technologies in the customer service in terms of their maturity and business value.

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Why CMOs Should Value Email More

Liveintent

According to a recent survey of 165 American CMOs by media research firm Nielsen, they believe that the most important media channel – meaning where they would look to invest the most dollars – is social media, followed by search, online video, and then email. No offense to the 165 CMO’s out there that were a part of this survey, but that order is all whackadoodle.

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US GDP Report For Q2 2018 Will Increase US Tech Market Size And Slightly Raise Our 2018 Tech Market Forecast

Forrester eCommerce

The U.S. Bureau of Economic Analysis (BEA) released its Q2 2018 report on US gross domestic product this morning, and it contained some surprises for the US tech market. Real GDP growth for the quarter was about what we expected: 4.1% on a seasonally adjusted annualized basis versus our assumption of 3.9% in our July […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Omni-Channel is Transforming Showrooming

OrderDynamics

How Omni-Channel is Transforming Showrooming. About a decade ago, if retailers were asked to share a scary story, the tale would certainly involve showrooming. A classic tale of customers in store, interacting with products, and speaking to employees. The cruel and twisted ending was that the customer would not purchase the product at the store. They would instead, return home, scour the internet and find the best price.

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The 7 Most Creative Rewards Program Names

Smile.io

Editor’s Note: This post was originally published July 11, 2017 and was updated for accuracy and comprehensiveness on July 27, 2018. It seems that humans are obsessed with names. When couples find out they’re expecting, they’ll spend months debating baby names. Scientific research tells us that our brains light up when we hear our own name , and when we’re getting close with someone, we say we’re on a first name basis with them.

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Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization Engines

Dynamic Yield

Dynamic Yield today announced that it has been named a Leader in Gartner’s 2018 Magic Quadrant for Personalization Engines. The post Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization Engines appeared first on Dynamic Yield.

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Episode 52 – Payment Plans, the History of Credit and Selling More to Millenials with Charlie Youakim from Sezzle

eCommerce Evolution

When I first met Charlie Youakim the CEO and co-founder or Sezzle I was surprised by a few things he told me: – Millennials prefer to pay with debit cards. – Only 1 in 3 millennials have credit cards. – Not having credit cards impacts the way millennials shop online and most don’t like the hassle of applying for a card. Some regulations put into place after the recession in 2008 like prohibiting credit card companies from marketing on college campuses and raising the legal a

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Google Q2 2018 Earnings: Firing on All Cylinders

ChannelAdvisor

Google’s parent company Alphabet released its Q2 results this week with continued strong growth of revenues. Overall revenues increased 26% versus last year (23% on a constant currency basis), which maintained Q1’s growth rate. The company is fresh off its Google Marketing Live event in early July (more on that below), and in the words of CFO Ruth Porat, Google’s advertising business continues to be “firing on all cylinders as we put the power of machine learning into marketers’ hands.”.

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VAT Considerations for Selling on Amazon in Europe

Payoneer

Don’t overlook the significance of the European Value Added Tax (VAT) when selling on Amazon in Europe. Understanding the factors that impact your VAT helps eSellers make decisions that optimize profits. The following is an introduction VAT and insights on strategies that impact your fees. How Amazon Seller VAT is Calculated. VAT is a tax actually paid by consumers through sellers, which the sellers must then pay to European authorities.

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Surefire Ways to Kill Your Professional Business Network

eCommerceFuel

Let’s talk about great gaffes. There’s a lot of small mistakes you can make when trying to build meaningful business relationships. A lot of these are probably ones you’ve made from time to time, and while they can feel a bit cringeworthy in the moment, we’re going over mistakes to avoid so you never have to feel like you burned a bridge again.

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Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization Engines

Dynamic Yield

Dynamic Yield today announced that it has been named a Leader in Gartner’s 2018 Magic Quadrant for Personalization Engines. The post Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization Engines appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update

Ecommerce Platforms

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.

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Content Hubs & Landing Pages: Why You Need Them For Your Ecommerce Website

SellBrite

To build and maintain a successful ecommerce business in 2018, you need to do more than create products and launch an online store. To succeed, you need to invest in marketing strategies that boost traffic, fuel list growth, nurture potential customers, and drive sales. Not surprisingly, there a lot of marketing tactics you could and should focus on when working to grow your online store and sell more products, but if you’re like many other ecommerce entrepreneurs, it’s not always easy to know w

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10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update

Ecommerce Platforms

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.

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