Wed.Aug 07, 2019

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Infrastructure Automation Platforms: Coopetition At Its Fiercest

Forrester eCommerce

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].

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Is Private Equity To Blame For Retail Job Losses And Bankruptcies?

RTP blog

Private equity firms have been in retail news recently for all the wrong reasons: private equity ownership appears to be a common denominator with many bankruptcy filings over the past two years, such as Toys ‘R’ Us , Mattress Firm , Claire’s Stores and Payless , among many other casualties. Now, private equity’s impact has been translated into hard numbers.

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Top Security Technology Trends in 2019: Transforming the Future of Work in Security

Forrester eCommerce

Walk the show floor at any security event and you will be inundated with a multitude of purportedly cutting-edge and disruptive security technologies. When every vendor claims that their solution is unique, and that no security program would be complete without it, how do you cut through the noise to pinpoint what you must pay […].

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11 Must-Have WooCommerce Plugins For Your Store in 2019

Omnisend

WooCommerce Checkout technology is the absolute leader in the ecommerce field across the globe. Built With claims that 27% of websites trust their businesses to this solution. It’s clear why this is so. Thanks to an endless list of extensions, WooCommerce can provide your site with enormous flexibility. Due to its customization level, you can Read more The post 11 Must-Have WooCommerce Plugins For Your Store in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Asia Pacific Financial Consumers’ Digital Coming Of Age Is Here — Is Your Firm Ready?

Forrester eCommerce

Something remarkable is happening with Asia Pacific online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they’re embracing innovation faster than ever before. Forrester found that consumers in Asia Pacific markets are some of the most advanced when it comes to digital engagement. Their high levels of empowerment affect how they […].

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Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

When it comes to conversations about CRM software, there's one name that will always push to the front of the pack, and that's Salesforce CRM. Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. The sheer number of third-party integrations, add-on options, and robust features that come packaged into the Salesforce solution means that it's one of

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Recommended checklist for a successful ecommerce replatforming project

GetElastic

Are you looking to switch or upgrade to a new ecommerce platform? Changes and improvements in technology have exposed new options to businesses. The ecommerce platform, on which your site has been built on a few years ago, may seem obsolete now. Or it may be that your business has outgrown the existing platform and requires more sophisticated features.

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When Is the Right Time to Outsource eCommerce Marketing?

ESW

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Many companies are reluctant to hand over the reins to a third party for fear of losing control over direction.

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Sailthru Wins MarTech Breakthrough Award for Marketing Automation

Sailthru

Every day, people receive more than 293 billion business and consumer emails. Naturally, a marketing automation platform is a must for any enterprise, but automation is not enough. For email to break through , marketers need more, which the Sailthru platform offers. That’s why we’re pleased to announce we’ve won another MarTech Breakthrough Award, this time in the “Best Marketing Automation Platform for Enterprises” category.

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Retail predictions for 2019: A midyear status report

Steve Dennis

In January I went out on a limb with my 14 Predictions For Retail in 2019. So how are things looking so far? Apocalypse? No. The retail apocalypse narrative continues to be part of the zeitgeist, and it looks like we could see a record number of store closings this year. Yet thousands of stores will open, dozens of primarily brick & mortar retailers with remarkable business models are killing it, physical retail will still show positive growth, while accounting for more incremental growth th

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Easy Growth Hacks for Ecommerce Businesses

ecomdash

The idea of growth hacking is to create a marketing strategy that will result in a measurable, sustainable, and scalable business. . Typically, business growth is defined as an increase in the customer base, market share, and profits. Here are some simple growth hacks that you can try to jumpstart your business ’s grow th : . . Highlight Social Proof .

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Six Steps To Taking Your Amazon Business Global

Algopix

All Amazon sellers eventually consider taking their business global. The benefits of doing so are huge. For example, being able to supplement your income by taking advantage of peak seasons in other countries – when your home country is in a slow period. . So here are 6 steps that’ll help you scale up your Amazon business worldwide and facilitate to expand eCommerce globally, without a massive up-front investment.

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August 2019 Bezos Bulletin: An Amazon Advertising Recap

ROI Revolution

Amazon Seeking ‘Stealth Advertising’ Team. Back in 2014, Amazon purchased the live-streaming gaming platform Twitch for almost $1B. Amazon advertising has now decided to expand further into the $100B+ gaming industry to capitalize on Twitch’s growing advertising segment. Amazon recently posted two job openings for a new team that will specialize in gaming advertising.

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How can you Prepare your Online Store for the Retail Holiday Sales

MakeWebBetter

Want to encourage retail holiday sales at your store in 2019? Well, you are at the right place to sharpen your holiday marketing tips… Fact says: During the last two months of the year, 20-40% of yearly sales takes place by small and mid-level retailers. –National Retail Federation Although, you have halloweens in October. You […]. The post How can you Prepare your Online Store for the Retail Holiday Sales appeared first on MakeWebBetter.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Why Every CMO Should Replace Forms with Conversations to Increase Conversion Rate

Whisbi

At every stage of the online customer journey, effective communication is essential to meet the ultimate goal of achieving sales. Yet, marketers who continue using forms seem to believe that passive, one-way communication is an engagement booster. Forms may convince some visitors to provide their details, but they do a poor job of introducing the company and inviting visitors to explore the product or service they seek.

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Canada a Possible eCommerce Strategy in light of US-China Tariffs

PFS

In the world of eCommerce, retailers are always looking for ways to cut down on costs and improve their fulfillment operations. To stay ahead, they must adapt to both macro and micro shifts within the industry. With the ongoing US-China trade war and tariffs enacted from both sides, this means thinking creatively to avoid taking major hits to your bottom line.

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5 Business Management Tactics to Help Retailers Grow Their Business

retailnext

If you feel like you’ve successfully launched your retail business and reached a certain level of success, you might be wondering what the next order of business might be. How do you expand and appeal to new customers and business partners? The truth is, there are many ways to help your business grow and reach new heights and there is no single answer that is most appropriate.

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Episode 84 – Building Value and The Metric to Rule all Metrics with Bill D’Allessandro from Elements Brands

eCommerce Evolution

In just a few short years Bill D transitioned from investment banker to single brand eCommerce store owner, to now owning and leading a portfolio of 10 eComm brands through his company, Elements Brands. I wanted to pick Bill’s brain – one, because he’s just wicked smart, but, two, because I think all eCommerce store owners could benefit from his perspective.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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10 Levels of Magento 2 MySQL Optimization and Database Performance Tuning

Onilab User Guides

In our Magento optimization guide , we’ve already created a comprehensive list of improvements that you can do for servers, media, and code. This time we would like to add more tips on how to diagnose and troubleshoot Magento database performance issues. Before You Start. In this guide, we assume you already know that your database is the real bottleneck of the system and you don’t need to investigate this issue further, you just need actionable steps on how to optimize your Magento MySQL databa

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3 Common Problems Furniture Store Marketing Companies Solve

PERQ

The post 3 Common Problems Furniture Store Marketing Companies Solve appeared first on PERQ.

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Meetup 2019: The Best of the Best from Meetups Past

iQmetrix

The 2018 iQmetrix Meetup was one for the books! From the educational sessions and knowledgeable speakers to the energetic attendees and awesome after-hours parties and receptions, event-goers walked away feeling reinvigorated, inspired, and ready to take action with their businesses.

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LiveIntent Awarded MarTech Innovation Award in Recognition of Its Achievements in Identity

Liveintent

LiveIntent Awarded MarTech Innovation Award in Recognition. of Its Achievements in Identity. LiveIntent is very proud to announce that it has been named the winner of the MarTech Innovation Award in the 2019 MarTech Breakthrough program. LiveIntent strongly believes in a market where those who will succeed will be practiced in advertising and marketing, not one or the other.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.