Smoothie King Expands With 7 New Locations in Las Vegas Suburbs

Smoothie King is strategically enlarging its footprint with seven additional outlets in the suburban areas of Las Vegas thanks to two new franchise agreements. This expansion represents a key component of the company’s overarching plan for nationwide growth. Earlier in the year, the brand said it “predicted 100 new store openings in 2024.”

At present, Smoothie King operates three establishments in the Las Vegas region. The impending openings will cater to smoothie enthusiasts residing in Henderson, Summerlin, and Spring Valley, thus augmenting accessibility to their nutritious product offerings. The first of these novel locations is expected to commence operations by the latter part of 2024.

Driving this expansion initiative are Brandie and Dustin Rasmussen, who will spearhead the operations of four of the forthcoming stores. Additionally, Na’im Muhammad, a seasoned multi-unit franchisee, will assume responsibility for the oversight of the remaining three outlets, a decision that was disclosed last December.

Chris Bremer, Smoothie King’s chief development officer, expressed contentment with the company’s progress in pivotal markets such as Las Vegas. “These new stores build upon the development momentum we set out to achieve for 2024 and we’re really proud to grow in this key market and provide delicious, better-for-you smoothies to our guests in the community,” he said. “We welcome our new franchisees to the Smoothie King family and look forward to forging a successful partnership together through these new stores.”

This expansion endeavor is congruent with Smoothie King’s broader growth strategy, which has gathered momentum over the past few years. In 2023 alone, the company secured 189 new store commitments across 47 designated market areas spanning 29 states. Notably, this expansion encompasses forays into previously untapped markets, including Utah, Minnesota, Massachusetts, and New Hampshire.

With its headquarters situated in Dallas, Smoothie King has firmly established itself as a global frontrunner in the smoothie segment, boasting a network of over 1,300 locations worldwide. As it continues to extend its reach, the brand remains resolute in its mission to provide nutritious smoothie options to its ever-expanding clientele.