Ecommerce Platforms
NOVEMBER 15, 2017
Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions. And then came along Instagram. While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.
Klaviyo
NOVEMBER 15, 2017
This is a part of an ongoing series on the best practices for ecommerce brands by industry. One-size-fits-all marketing is not helpful. Brands shouldn’t expect the same results from marketing tactics that work for one particular industry, to work for theirs. That’s why we decided to take a closer look at what marketing “success” and strategies looked like for different ecommerce stores by industry.
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Ecommerce Platforms
NOVEMBER 15, 2017
Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions. And then came along Instagram. While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.
Wiser
NOVEMBER 15, 2017
Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. Taylor tapped Wiser CEO and retail expert, Andy Ballard, for his deep vertical knowledge.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ecomdash
NOVEMBER 15, 2017
Customer engagement leads to increased loyalty and sales for your business. Here's 11 ways to improve your customer's experience and increase engagement. Read more. The post 11 Ways to Increase Customer Engagement on Your Ecommerce Site appeared first on ecomdash.
Steve Dennis
NOVEMBER 15, 2017
Deep down many of us seek fame. Constant attention. Mass adoration. Approval on a grand scale. We get attached to the notion that our worth can be measured in breadth, not depth. Clicks and likes, over connection and intimacy. We try vainly to be “friends” with everybody, before we make friends with ourselves. Our heart may be closed, but our life is an open book on Facebook and Instagram.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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FastSpring
NOVEMBER 15, 2017
Imagine this : A new customer is struggling to buy from your SaaS site. They started the process, got hung up on a detail, and gave up. Like 67% of online users, they abandoned the cart before completing a purchase. But you don’t know why. Or what to do about it.
TradeGecko
NOVEMBER 15, 2017
No matter what industry you are in, all businesses can agree that getting paid by their customers and getting paid quickly is very important. Since we now live in a world where most shopping is conducted on laptops, mobiles, and apps, it is vital for eCommerce and wholesale businesses to not only embrace the world of new technology but the world of payment technology.
Smile.io
NOVEMBER 15, 2017
Here at Smile.io , we love successful programs and the strategies that create them. More than that, however, we love learning from rewards programs. This desire to understand what makes a program successful has led us to see if we could combine data from thousands of programs we support to answer questions that would be impossible to address with any one program.
Powerinbox
NOVEMBER 15, 2017
In America one of the most obvious indicators that the holiday season is upon us are stores’ shift from autumn branding to lots of red. Sometimes even red and green. Or…in the most brazen scenarios, red, green, and snowflakes (or even Christmas trees!). The big shift begins typically right after Halloween although in some instances it begins earlier.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Demac Media
NOVEMBER 15, 2017
How can the small and mid-sized merchant succeed in an Amazon-first world? Wow, I get this question a lot! With Amazon Prime Day and the retail giant putting almost $3 billion in sales on the board this year, it is definitely a hot topic and one I don’t see going away anytime soon. The answer to that question? Understand where you create value, but more importantly you need to capture that value for yourself.
Dynamic Yield
NOVEMBER 15, 2017
In this guide, access research on the state of personalization within email marketing and uncover the preferences and habits of hundreds of consumers to gain back the value of 1:1 within email. The post Email Personalization: From Unread to Marked as Important (Free eBook) appeared first on Dynamic Yield.
iQmetrix
NOVEMBER 15, 2017
Your POS system is the central hub for your business and the heartbeat of transactions, so choosing a new POS system can be a very daunting task. It’s intimidating and overwhelming to implement new technology — two reasons why retailers often avoid it at all costs. But what about the risk that comes with having the wrong tools or system in place? That thought should be just as scary.
RTP blog
NOVEMBER 15, 2017
With the holiday shopping season kicking into full gear in little more than a week, retailers of all sizes are prepping for the customer rush. While most shoppers think of the massive doorbuster deals offered at their favorite big-name retailer, smaller retailers have just as much, if not more, at stake in making the holidays a success. The RTP team discusses what strategies small businesses can use during the holiday season, including taking advantage of Small Business Saturday on November 25,
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Kissmetrics
NOVEMBER 15, 2017
If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.”. With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 study, 86% of marketers stated that they were planning to increase their upcoming email marketing budgets.
UpSellIt
NOVEMBER 15, 2017
Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, we all get how the two offers above are logically equivalent but emotionally distinct.
ChannelAdvisor
NOVEMBER 15, 2017
If you thought last year’s Singles Day record was impressive … If you still think Singles Day is for other e-commerce sellers …. Or if at this moment you’re thinking: “Singles Day?” … Well …. Keep reading. There are some insights below that you won’t want to miss. Put simply: This year’s 24-hour online shopping holiday blew all previous records to bits.
ChannelAdvisor
NOVEMBER 15, 2017
If you thought last year’s Singles Day record was impressive … If you still think Singles Day is for other e-commerce sellers …. Or if at this moment you’re thinking: “Singles Day?” … Well …. Keep reading. There are some insights below that you won’t want to miss. Put simply: This year’s 24-hour online shopping holiday blew all previous records to bits.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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