Fri.Feb 23, 2018

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2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […].

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Why Marketing Relevance Matters In An Ever-Changing Marketplace

RTP blog

By Adam Roberts, VeraCentra In marketing, “relevance” is the measure of how appropriate and valuable your product offer is to a given customer’s needs. Delivering relevance today requires a customer-centric (rather than a brand-centric) approach — one that starts with understanding the individual customer and works backwards to reverse-engineer an offer and comprehensive engagement strategy that fits their precise needs and expectations.

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B2B eCommerce Trends 2018

TradeGecko

The B2B eCommerce industry is already gaining a lot of momentum in 2018. A common trend (amongst many) is that B2B eCommerce merchants need to invest more time and money into technology in order to better manage their business and stay competitive.

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Showrooming 2.0: Turning Risk Into Reward

RTP blog

By Ryan Dee, Interactions “Will ‘showrooming’ kill businesses?” That was the headline five years ago as an increasing number of shoppers began visiting brick-and-mortar stores to try out products before ultimately purchasing them online. Back then, the ability to price shop in person but buy online was a real concern for brick-and-mortar stores. But as a growing number of traditional retailers are proving, not only will showrooming not be their death, it may well be the answer to innovation — an

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

A few years ago, Forbes contributor Ken Krogue noticed a lady returning rotten, moldy fruit at a Costco store. The clerk attending to the woman kindly offered her money back, even though she bought the fruit days ago, when they were still fresh. Costco is willing to go to great lengths to keep their customers satisfied. After a year hiatus from having the top Net Promoter Score (NPS), Costco is back in the top spot.

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This Year’s Catalyst Keynote Speakers Will Leave You With Something to Talk About

ChannelAdvisor

Picture this: An annual conference for one of the biggest retail brands on the planet is in full swing, and San Francisco’s Bill Graham Civic Auditorium is overflowing. Thousands of individuals have applied for the privilege of buying a ticket to be here. And the tone is… monotonous. Dry. So far, it’s all about product enhancements and company announcements.

More Trending

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Bigcommerce, Americommerce, Volusion & More

eCommerceFuel

There are dozens upon dozens of eCommerce shopping carts for every store owner’s need. From super custom solutions to fully-hosted, we’ve already covered some of the most popular carts this past month. But there are a few that, though not as popular as Shopify or Magento, are still deserving of a mention as we wrap up our first annual shopping cart month.

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Shopify Advanced Plan Review (Let’s Weigh This Out)

Creating a Website Today

Shopify had 3 main plans you hear of all the time. I’d say though: The main one is the Basic Shopify Plan. Which makes sense. Because it has a great price point with a ton of features to go with it. But, sometimes were a larger company that needs a plan that already is more advanced. Such as: The Shopify Advanced Plan or The Shopify Plus Plan.

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The 3 Biggest Challenges Faced by Repair Stores and How to Fix Them

iQmetrix

This is a guest blog post written by iQmetrix Integrated Partner, Sourcely. For many years now, mobile devices have been a significant part of our lives. They are no longer a luxury, but a true necessity to communicate, plan, purchase, navigate, acquire information, share memories, and (let’s be honest) just pass the time.

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Bigcommerce, Americommerce, Volusion & More

eCommerceFuel

There are dozens upon dozens of eCommerce shopping carts for every store owner’s need. From super custom solutions to fully-hosted, we’ve already covered some of the most popular carts this past month. But there are a few that, though not as popular as Shopify or Magento, are still deserving of a mention as we wrap up our first annual shopping cart month.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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12 Growth Hacking Techniques You Can Try This Week

Kissmetrics

Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart organizations recognize the need to change how they spend their time and money to increase brand exposure and cement their footprint in the market.

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Free Webinar: RAKUTEN.com Marketplace Seller Success

ChannelSale

Rakuten Group generates $7.1B revenue, $100 Billion GMV . Revamped Rakuten.com marketplace for seller success . Keynote Speaker: . Takumi Kawashima – Business Development Manager at Rakuten Commerce LLC. Scheduled date & time : Wednesday, February 28, 2018 at 1 PM EDT. Register Free for Webinar, Click Here! Here’s what you can expect to know from the Webinar: How Rakuten.com marketplace operates.

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