Thu.Apr 01, 2021

How to Use Wix for Ecommerce and Building a Regular Website (Apr 2021)

Ecommerce Platforms

The Wix website builder and online store platform is no stranger to the spotlight. We've seen TV ads for Wix with famous spokespeople and intriguing features to launch a website.

The pandemic may have changed some consumer habits permanently

retaildive

Half of consumers worldwide and 43% in the U.S. say they've altered their behavior due to financial and health-related anxiety, AlixPartners found

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Google Ads Optimization Score: How To Use It For Your Benefit, Not Google’s

Store Growers

Last Updated on April 1, 2021. I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. I’m not against the recommendations that are driving the optimization Score (some are actually useful).

Michaels launches Instacart delivery pilot in select cities

retaildive

As the COVID-19 pandemic pushes consumers toward delivery, the arts and crafts retailer is joining the furor with a 100-store pilot

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

8 Strategies for Converting Free Trials Users into Paying Customers

FastSpring

Before you can convert free users into paying customers, you need to understand that most people don’t sign up for trials to check out your product. They sign up to see what kind of outcomes your product can produce for them.

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With $155M in fresh capital, Harry's looks to add more brands

retaildive

A year after its deal with Schick owner Edgewell was called off, the company behind Harry's, Flamingo, Cat Person and Headquarters is expanding

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National Living Wage and National Minimum Wage increases come into effect

TalkingRetail

The National Living Wage and National Minimum Wage increase come into effect from today (1 April). The rate rises include a 2.2% increase in the National Living Wage to £8.91, the equivalent of more than £345 extra per year for someone working full-time.

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Walgreens to launch digital bank accounts this year

retaildive

The accounts will be available to customers online and at 9,000 Walgreens locations in the second half of 2021

Nisa’s charity launches second round of Heart of the Community Awards

TalkingRetail

Nisa’s Making a Difference Locally charity has launched a second round of its Heart of the Community Awards initiative, which will support a number of community projects with donations totalling £150,000.

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Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Malls tout proposed changes to REIT rules as good for retailers

retaildive

But legislation that would alter longstanding tax policy and make it easier for landlords to buy their tenants is more likely an attempt to save the mall

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Moving from Magento to Microservices-Based Commerce

Fabric Blog

Back in 2014, I was part of a team that inherited a large custom Magento e-commerce application. I had worked with PHP before (the language Magento is written in), but this was an entirely different beast.

Walmart, H&M among retailers in US most exposed to Suez Canal disruptions

retaildive

Earlier this week Ikea confirmed it had containers held up, as companies across industries are addressing the impact of the logjam

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The Ultimate Guide to Social Media for E-Commerce

Neil Patel

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How Amazon’s ‘Trench Warfare’ Against Unions Could Damage its Consumer Confidence

Retail Touch

An Amazon fulfillment center in Bessemer, Ala. has become the first battle site in a war to unionize the ecommerce giant’s workers.

What is WooCommerce? The Beginners’ Guide

MakeWebBetter

What is the most common answer to the question, “What is WooCommerce?”. Most people will tell you that “WooCommerce is the best eCommerce platform” and they are right. WooCommerce stands at the apex of eCommerce platforms.

How to Implement an Ecommerce Customer Value Optimization Framework in 2021

Omniconvert

Let's a look into the exact steps you need to take to start using the customer value optimization framework in 2021 and why you need CVO. The post How to Implement an Ecommerce Customer Value Optimization Framework in 2021 appeared first on Omniconvert Ecommerce Growth Blog.

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What To Look for in an Omnichannel Solution | Salsify

Salsify

Today, all commerce is digital — even when a consumer buys a product in-store. Whether it’s Amazon, your direct-to-consumer (D2C) site, or a brick-and-mortar retail partner, the boundaries of ecommerce have disintegrated and merged into one seemingly endless customer journey. Omnichannel Strategy

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

5 Awesome Tools to Improve Customer Engagement

Omniconvert

Customers expect brands to drive new standards of engagement, in the aftermath of the pandemic. Here are 5 awesome tools to improve customer engagement. The post 5 Awesome Tools to Improve Customer Engagement appeared first on Omniconvert Ecommerce Growth Blog. Customer Experience Guest Posts

One Stop partner grows sales by adding food-to-go and vending options

TalkingRetail

Retailer Ratheesan Vinayagmoorthy, who currently runs seven One Stop stores, says changing consumer demand has led to him increase his food-to-go options.

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Changing the narrative of inclusivity in the beauty industry, one box at a time. The Bili Balogun Story

Omniconvert

In this episode, we are talking to the founder Bili Balogun about how she wants to change the narrative of inclusion in the beauty industry. The post Changing the narrative of inclusivity in the beauty industry, one box at a time.

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The 6-Step Guide to Make Your Mobile Site Load Faster

Neil Patel

Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic. How fast, you ask? Some research suggests that if a page doesn’t load in the literal blink of an eye , people could lose interest. That’s about 400 milliseconds.

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Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Herman Miller Group Opens Multipurpose Space in Chicago’s Fulton Market

Retail Touch

Design and furnishings company Herman Miller has opened a standalone location in Chicago’s Fulton Market that brings together its growing family of eight brands under one roof in a new retail, showroom and exhibition space.

How And Why To Sell Low Profit Margin Products

Retail Doc

Many retailers are being forced by their vendors to sell high-priced products at low-margin right now for a variety of reasons. Retail Sales Business

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SuperValu marks Autism Awareness Month

TalkingRetail

SuperValu has teamed up with charity AsIAm to launch the ‘Say Yes to Autism Acceptance’ campaign to mark Autism Awareness Month in April.

STORIS Improves Retail Insights With Growing Library of Reports and Analytical Tools

Retail Touch

STORIS has introduced a Strategic Business Intelligence (BI) suite to help support retailers with their analytical initiatives. The platform includes the STORIS BI and Data Warehouse technologies as well as a growing library of out-of-the-box reports and technical data consulting services.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.