Thu.Nov 14, 2019

Improve Conversion by Targeting Loyalty Segments


Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time.

Dropified vs Oberlo: The Battle of The Dropshipping Plugins

Ecommerce Platforms

We're going to compare these two solutions here in this article thoroughly. But why's choosing the right dropshipping plugin for your store so important? Well, almost 80% of US adults shop online. That’s quite a statistic, and a quarter of those, shop online at least monthly, and 16% at least weekly!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 of the Most Profitable Digital Products and Goods to Sell Online


With the rise of ecommerce, there are now more products sold online than ever before. With two of the most popular categories sold being physical and digital products, physical goods appear to be an easy win for retail chains or consumer electronics companies.

Games 100

The pros and cons of headless for B2B ecommerce


Carla Gonzales is no stranger when it comes to B2B digital transformations.

B2B 128

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Inside the Perfect Personalization of the Nike App — All Six of Them


If you do guided runs on the Nike Run Club app, Coach Bennett will give you words of encouragement throughout the workout. Not an artificially intelligent assistant along the lines of Siri and Alexa, Coach Bennett is very much a real person.

More Trending

How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

The best brands in the world are able to create something far more powerful than a premium product, or even a strong brand personality. The best-of-the-best create an entire lifestyle that their most loyal customers strive to achieve.

Top 7 HubSpot Marketing Automation Workflow For Ecommerce Conversions


Consider a situation, where you have a first time visitor on your site, who has viewed your product pages, has signed-up to your mailing list which is hard because only 2% react, 98% get bounced. So, what would be your first step to this? What should be your approach to convert them in one go?

Google Makes Moves Into Banking: Should Banks Be Worried?

Forrester eCommerce

Google may offer consumers checking accounts as soon as next year. Principal Analyst Alyson Clarke explains what the move means for banks.

Profit maximization: 3 Tips to Get Started


When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Are you pleased with your profit margins after you’ve accounted for the costs of running your business?


Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

10 Commandments for Operating a Successful Retail Store


When it comes to running a successful retail business, below are the ten things you need to keep in mind. 1 – Choose the perfect store location. The three rules of real estate are: “location, location, location,” and they most certainly apply to retail. You need footfall as well as visibility.

Three Takeaways From Adobe’s MAX Conference — About AI, Design, And Creativity

Forrester eCommerce

Adobe’s recent MAX conference featured the usual (impressive) lineup of creative celebrities and new features, many of which are powered by Adobe’s AI engine Sensei — but the event also touched on some larger points that demonstrate companies should: #1) Enable a design team to help your AI efforts.

Retail Performance Pulse: Store Sales Trends Continue to Outpace Shopper Traffic Trends


For the month of October, sales trends continued to outpace traffic trends as conversion and shopper yield increased by 0.6 points and 3.2 percent year-over-year (YoY), respectively.

What To Expect From Predictions 2020 Singapore

Forrester eCommerce

Forrester's leading analysts share what to expect at our 2020 Predictions event in Singapore on November 19. age of the customer Asia Pacific prediction predictions

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

[Guest Blog] Make More Money With Website Recommendations


Today, the online market is saturated with content and products. There are more articles to read and products to browse than at any other time in digital history. And that means consumers have the freedom to be extremely selective about the content they search for, read and purchase. . For content providers and retailers alike, personalization is key. Specifically, sections that provide an opportunity for product discovery must keep users engaged.

Three Technologies Will Redefine ‘Core HR’ to Power the Future of Work

Forrester eCommerce

During the past several months I’ve attended global industry events, analyst days, and vendor customer events from: ADP, Workday, The HR Technology Conference & Expo, SAP SuccessFactors, and Unleash World.

The Ones & Zeros of E-Commerce, Part III: Logically Speaking


Data is a foundational concept in commerce. It is arguably the most critical topic related to success. This blog series covers the different types of data that exist, the importance of data quality and ways data is prepared and transferred in e-commerce today — so you can make appropriate plans or changes to your relationship with data to build a greater chance of success. Read Parts I & II.).

10 Holiday Promotions Every Boutique Can Master

Springboard Retail

Each year around the Holidays, especially with social media, it is really easy to let your business start to blend in with the rest. Another sale, another promotion.and another ad.

Profit maximization: 3 Tips to Get Started


When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Are you pleased with your profit margins after you’ve accounted for the costs of running your business?