Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?
RTP blog
FEBRUARY 14, 2018
In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week, Unilever CMO Keith Weed noted that the CPG giant wouldn’t advertise on tech platforms that create societal division or don’t protect children. Weed later insisted that Unilever does not plan to pull advertising from these platforms, but will instead open a dialogue with them behind the scenes to improve the services and earn the public’s trust.
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