Thu.Mar 22, 2018

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IBM Channel Executives Are Frustrated With The Pace Of Partners’ Transformation

Forrester eCommerce

PartnerWorld kicked off in Las Vegas yesterday and, for the first time, colocated with IBM’s Think main event. The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an email newsletter—they want easy tracking and personalization.

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New Tech: Transportation Technology And The Self-Driving Economy

Forrester eCommerce

Less than a year ago, my colleague Laura Koetzle and I published a report on the transformative effects of autonomous vehicles on the global economy. While conducting the research in the year leading up to that publication, the news cycles were sparsely populated (at best) with stories of the marvel of self-driving cars.

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????????????????????????????Customer Lifetime Value??????????????: The Leading E-commerce metric

Omniconvert

Is your online store successful or not? You probably know about all the E-commerce KPIs; rolling many orders may give you a great feeling of accomplishment, but what metric does it best help you see the clients’ worth and your actual ROI? One of the most useful calculations in E-commerce that responds to above questions […]. The post ????????????????????????????

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Improve Your Insights Storytelling With Speedthrough Stories

Forrester eCommerce

Have you ever met an executive by chance in a hallway and they asked you about some data-to-insights work you’ve presented? And you were caught off guard and didn’t explain it well? We’ve all been there. When we come up short like that, we’re leaving money – and time – on the table. We just […].

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How to be Mindful with Ecommerce, Web Design, Development and Marketing

Ecommerce Platforms

This is a guest post by Kaira Jewel Lingo , a mindfulness teacher and spiritual mentor I've met last year at a wonderful retreat in Devon, UK. However, I have been using her guided meditations for many years in order to get some calm and ease in the middle of a busy day, or at the end of it. So it's a great pleasure to invite Kaira Jewel to teach us how to slow down and enjoy life around our screens: Many of us spend much of our day on the Internet, focused on things like web development, UX, UI

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How to A/B Test Your Influencer Marketing Efforts

Lemonstand

A/B testing makes perfect sense for plenty of marketing initiatives. It’s easy enough to send emails to different sets of subscribers, target different groups in your Facebook ads, or test different CTAs on your website. No one’s the wiser, and your company discovers the optimal way to reach your target audience. But what about influencer marketing?

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5 Ways to Finance Your Amazon Inventory

ecomdash

To run a successful Amazon business, you need capital to make smart inventory decisions. Fortunately, there are several ways to finance your Amazon inventory, so you will never worry about running out of stock again. Read more. The post 5 Ways to Finance Your Amazon Inventory appeared first on ecomdash.

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Lost the Spark? How to Cope and Move On With a Healthier Email List

Bronto

It can be more convenient to ignore the unengaged and focus on your “good list,” but doing so won’t help your campaign performance – or your deliverability. The post Lost the Spark? How to Cope and Move On With a Healthier Email List appeared first on Bronto Blog.

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Your essential business accounting year-end checklist

TradeGecko

Tax season is a busy (and stressful) time for many businesses, which means eCommerce retailers and wholesalers need to start preparing as early as possible. Follow our accounting year-end checklist to make sure you have everything squared away when tax time rolls around.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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New Survey Data Reveals the Unique Assets to Leverage for eCommerce Success

Kibo

Proliferating touchpoints and the meteoric rise of online-only merchants have forced the retail […]. The post New Survey Data Reveals the Unique Assets to Leverage for eCommerce Success appeared first on The Omni Channel.

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How to Dramatically Reduce Your Cart Abandonment Rates with Drip Emails

Prisync

An ecommerce business owner, you should be quite familiar with cart abandonment rates, as it is a major concern that impacts their business revenue. Cart abandonment signifies a customer choosing to shop, adding some products in the shopping cart and then abandoning the process right before payment. According to reports from Shopify Plus , as of August 2017, 77.3% of all online retail orders were abandoned instead of purchased.

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Talking Retention - How Mattel Views Loyalty Across Generations

Smile.io

Talking Retention is where we chat customer retention with some of the world’s biggest brands. We ask how they think about loyalty and retention so that you can apply that knowledge to your business.

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Understanding your UK VAT Return

Payoneer

Editor’s note: This is a guest post from Claire Taylor, CEO of SimplyVAT. VAT stands for Value Added Tax and is a transaction tax implemented. VAT gets charged whenever value is added in the supply chain. For example – when goods are sold from a raw material supplier to the manufacturer – VAT is added to the sale price, again when the goods are sold from the manufacturer to the wholesaler, VAT is added.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Manage Your Site Anytime, Anywhere With the Weebly Mobile App 5.0

Weebly

With over 90% of small businesses predicting they will have a website by the end of 2018, an internet presence is now a necessity for every business. Among the small businesses that already have a website, nearly 80 percent also say their website is mobile friendly. As the number of internet competitors increases, Weebly has your back with new mobile insights that enable you to gain a competitive edge in the fast-growing eCommerce arena.

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10 Accounting Basics You Need to Know to Run a Successful E-commerce Business

Kissmetrics

Accounting is a painful necessity. It’s the boring side of the business. I don’t like dealing with it either. But, if you want your business to grow, you can’t avoid it. You could try tossing all your receipts into a shoebox and handing them to a stranger. But you’ll be handing them financial control. That means risking the success of your business.

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Retail and Consumer Goods Analytics Summit – April 25-27 in Chicago

ItemMaster

ItemMaster will be at the Retail and Consumer Goods Analytics Summit on April 25 – 27 at the Drake Hotel in Chicago. We will be unleashing the power of data to drive competitive advantage through booth conversations, networking events, and our speaking engagement. Join us for our session featuring Unilever & Peapod ItemMaster’s Director of Data and Analytics, Cyril Nigg, will be partnered up with Unilever’s Jessica Crocco and Peapod’s Linda Crowler to present “M

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The Empowered Marketer: Building a High-Value B2C Brand that Lasts

Optimizely

. Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price for your product — making sure your products aren’t devalued and commodified without your consent.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Becoming a “Smart” Speaker: How to Advertise on Audio-Only Devices

ItemMaster

A recent survey by Edison and NPR states that the number of homes featuring a smart speaker or digital voice assistants (think Amazon Alexa or Google Home) has increased by 128 percent since January 2017; today nearly one in five households in the USA have one. Gartner takes things one step further by claiming that by 2020, 30 percent of internet searches will happen on a device without screens. .

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Revamp Your Welcome Series

Klaviyo

Editor’s note: This post is a refresh of “Revamp Your Welcome Series,” published December 29, 2015, by Marissa Petteruti. A email welcome series helps you set the groundwork with new subscribers, establishing a prosperous relationship between them and your brand. It can increase the odds of your customers engaging early in the customer lifecycle, and even improve the quality of your list.

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ShopTalk 2018:  Artificial Intelligence in Retail

OrderDynamics

ShopTalk 2018: Artificial Intelligence in Retail. From a general walk around the tradeshow floor, one thing is very clear. Artificial Intelligence in Retail is definitely one of the key tech themes for the year. So many startups to choose from, and almost half of them had some element of machine learning, AI, or deep learning algorithms as the running theme.

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Toys ‘R’ Us Proves Retailers Are Running Out of Time for Digital Makeovers

Sailthru

It’s not a surprise to anyone that Toys ‘R’ Us is closing. Physical toy stores have long been uniquely threatened by ecommerce. There aren’t many reasons a shopper would want to see a toy in person before buying it. There is nothing to try on, little to inspect. With toys, all that matters is price, selection, and whether the toy arrives in time for your niece’s birthday.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Why Your E-Commerce Website Needs a Blog

VTNS Solutions

While your e-commerce site might look incredible and offer truly high-quality and one-of-a-kind products that you know your targeted audience is interested in, if it isn’t getting a lot of traffic, all of your efforts are for naught. How can you your e-commerce site’s traffic and make more sales? The answer is simple: start a blog! Like many other e-commerce site owners, you might be thinking that a blog is pointless.