Forrester eCommerce
DECEMBER 6, 2018
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event.
Groove
DECEMBER 6, 2018
What is demand generation and how do I incorporate it’s strategies into my business? Demand generation is what a brand does to get attention of customers and instill a desire in them to buy, learn, and engage with your company. It uses various marketing strategies to capture customers and move them through your funnel. Demand generation is an umbrella strategy and should be treated as a flywheel.
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Forrester eCommerce
DECEMBER 6, 2018
Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point […].
Optimizely
DECEMBER 6, 2018
What’s the matter with discounts? Let me count the ways. For starters, they diminish the perceived value of your product, and subsequently your brand. “Is this product actually worth the amount it’s priced at?” isn’t an idea you want to place in shoppers’ minds. Buyers might second guess themselves and start to lose confidence if you slash your prices too often—and nobody wants that.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
GetElastic
DECEMBER 6, 2018
We reported earlier on Nike and how the brand is unlocking the future of retail with experiential shopping at their latest flagship store in New York City. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc. “All the best retailers are moving toward experiential environments” said Heidi O’Neil, President of Nike Direct in an Archinect article.
Rishi Rawat
DECEMBER 6, 2018
Hi there! My name is Preston and I work with Rishi at Frictionless Commerce as a conversion optimization specialist. I’ll be contributing a bit to Better Retail, so I just wanted to say it’s great to talk with you all and share some of what I’ve learned and worked on with Rishi. One of the most important lessons I’ve learned while at Frictionless Commerce is that there’s always room for improvement.
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Wiser
DECEMBER 6, 2018
A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel.
Lemonstand
DECEMBER 6, 2018
Once upon a time — in 2010, to be specific — Instagram was nothing but another social platform filled with pictures of cats, food, and selfies. About 50 million users “lived” there, and no marketer ever thought of making money with it. But then, in 2012, Mark Zuckerberg came and turned Instagram into the platform connecting brands with customers.
FastSpring
DECEMBER 6, 2018
Struggling to keep up with digital taxes in the global marketplace? You’re not alone. In the U.S., states were initially slow to adapt to digital download taxation, then suddenly enacted a wave of new rules. Venture outside of the U.S. and you have even more complicated rulings around the taxation of digital products. For example, countries under the European Union will apply varying amounts of the Value Added Tax (VAT) on all imported digital goods and services, in the name of fairness to EU se
Omnisend
DECEMBER 6, 2018
Ever wanted to import your contacts to Omnisend without even thinking about it? Thanks to the new integration we’ve set up with Zapier, importing your contacts is a snap. Although we have very powerful signup forms integrated into Omnisend, we understand you may not be ready to stop using your favorite tools for email capture, Read more The post Introducing Omnisend + Zapier Email Integration appeared first on Ecommerce Marketing Automation | Omnisend.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Liveintent
DECEMBER 6, 2018
This isn’t breaking news but: LiveIntent offers remarketing through its platform : just like Criteo, Facebook, AdRoll or Google. So, how does CRM remarketing work on the LiveIntent platform, in quasi-plain language that, because its quasi-plain language and this industry is insane, will probably miss some nuances? Let me explain. Let’s say I sign up for an email mailing list from, oh, a Scandinavian furniture retailer, for example.
TradeGecko
DECEMBER 6, 2018
The future of eCommerce has arrived. And from every measurable standpoint, China now towers above North America and Europe.
OrderDynamics
DECEMBER 6, 2018
Free Shipping, eh? How Canadian Retailers Combat Cart Abandonment Issues. The OrderDynamics Omni 2000 Global Research reports 73.9% of retailers with e-commerce sites offer standard Free Shipping with a minimum purchase. A further 2.8% offer it on a promotional basis. There are many benefits for consumers who shop online. Choice, convenience, and being able to shop for competitive pricing are many of the reasons why consumers continue to direct many of their dollars online.
Onilab User Guides
DECEMBER 6, 2018
With the rising influence of social media on all spheres of our lives, brands that don’t utilize social networks for self – promotion will drop out of the game in no time. Social networks provide availability, speed, and ease of use – everything that customers seek today. To make the most out of social media presence, business owners should develop a smart strategy for communicating their message via the most popular platforms.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Weebly
DECEMBER 6, 2018
Every blogger, small business owner and marketer is looking for ways to connect with millennials. This generation encompasses $1.3 trillion in annual buying power – a key reason why everyone wants to reach this demographic. And the key is authenticity. Millennials don't want to be advertised to. This media-savvy group expects you to provide a solid user experience on your website that establishes trust and a reason to engage.
ItemMaster
DECEMBER 6, 2018
Brands at their essence are stories that connect with buyers. In high-interest grocery categories, these stories fuel the growth and loyalty of customers. You can’t build a good story without characters, the setting, the plot, conflict and resolution. In the same way, you can’t build a good product story without attributes that go beyond the package.
Payoneer
DECEMBER 6, 2018
Editor’s note: This is a guest post by Jilian Woods, Content Manager at EssayPro. As any eCommerce seller will tell you, email marketing campaigns are key way of drawing in potential customers, and a great method for spreading word about what you do. However, they’ll also jump at the chance to let you know that such marketing efforts are also packed full of possible pitfalls to watch out for!
Salsify
DECEMBER 6, 2018
It’s no surprise that more and more shopping takes places online. Case in point: this year, Cyber Monday took home the record for the single biggest US ecommerce sales day in history with $7.9 billion. While a lot of brands are reaping the benefits of this ecommerce growth, it also presents a new challenge: how do you create and maintain a personalized consumer experience at every point in their shopping journey?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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