August, 2018

6 Dos and Don’ts of Winback Campaigns


It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”.

3 Quick Tips To Grow Your Email Opt-Ins By 400%


Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy.

Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?

Retail TouchPoints

Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands.

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The Empowered Marketer: Brands at the Forefront of Ecommerce


What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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More Trending

How to Start an Online Store – A Beginner’s Ultimate Guide

Ecommerce Platforms

The question of how to start an online store is a trendy one these days. This is due to a couple of factors: First, small business owners and entrepreneurs simply want to market on the web because their customers are already here.

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar


Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience.

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A ‘Wellness Plan’ For SMB Retailers

Retail TouchPoints

By Jeff Wakefield, Verifone Building and growing a small business is both rewarding and daunting, particularly when pitted against big businesses with larger footprints, bigger budgets and more assets overall. It’s a classic David versus Goliath scenario.

The Psychology Behind Customer Loyalty


Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. .

Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin

My Wife Quit Her Job

Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit.

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Server-Side Rendering


Server-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology

The Role of WordPress Ecommerce in the Coming Content and Commerce Era


In April 2018, Hearst bought a minority stake in Gear Patrol , an enthusiast men’s brand focused on products and stories about the outdoors. Beyond Gear Patrol’s ability to drive millions in web traffic, they also sell a lot of product. It is content and commerce at its finest.

Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?

Retail TouchPoints

Q2 was a solid three months for retail, with major players such as Walmart , Target and TJX posting some of the strongest results. The National Retail Federation (NRF) was vastly encouraged by the recent numbers, boosting its 2018 sales growth forecast to a minimum of 4.5%

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How Customer Service Data Can Improve Customer Loyalty


As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns.

The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared.

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Google Shopping Explained In One Simple Step By Step Guide

My Wife Quit Her Job

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what?

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#101 –The Basics Of The Hashtag


Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags. Ecommerce Best Practices content & commerce customer engagement

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out.

Why Retailers Shouldn’t Ignore The Hispanic Market During Back-To-School Shopping Season

Retail TouchPoints

By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season.

5 Ways to Boost Your Ecommerce Conversions


This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks.

Can Agencies Change Their Business Model Fast Enough?

Forrester eCommerce

Agencies are no longer the exclusive marketing and business partner for CMOs. CMOs bring agency work in house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target CMOs and new business and technology stakeholders with experience agency services.

Introducing The 5 Minute Pitch – My New Show With Scott Voelker, Greg Mercer And Mike Jackness

My Wife Quit Her Job

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time. Now the exact details of that night are still a bit fuzzy.

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Beauty Is Art: Creative Ways to Boost Your Content


Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

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Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal.

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The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

Retail TouchPoints

By Mike Putman, Customer Travel Solutions If co-brand credit cards and frequent flyer programs have taught us anything, it’s that consumers love to travel and will go out of their way for exclusive travel benefits.

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Power Ecommerce Growth with Lifecycle Marketing


The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. But there are many steps along the way, and a lot you have to understand about your buyers.

The AI Revolution in CX Measurement

Forrester eCommerce

Let’s face it, most CX measurement programs could use a revolution – AI or other. Because CX measurement programs are: Crumbling: CX measurement relies too much on surveys. But transactional surveys capture only between 2% and 7.5% of interactions.

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E-commerce delivery platform leader MetaPack bought by

Retail Technology Review

MetaPack has reached an agreement with Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million. Internet Retailing

Girlboss: Top Women Slaying Retail Ecommerce


Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising