August, 2018

6 Dos and Don’ts of Winback Campaigns

Zaius

It’s a marketer’s worst nightmare: For whatever reason,a one-time repeat customer has stopped engaging with your brand entirely. Now, they’ve fallen into the dreaded category of “inactive subscriber.”.

3 Quick Tips To Grow Your Email Opt-Ins By 400%

BigCommerce

Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy.

Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?

Retail TouchPoints

Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands.

Toys 195

The Empowered Marketer: Brands at the Forefront of Ecommerce

Zaius

What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

B2B 743

223: How To Scale An Ecommerce Business to 8 Figures In Just 2 Years With Kevin Chen

My Wife Quit Her Job

Today I’m thrilled to have Kevin Chen on the show. Kevin is someone who I randomly bumped into at Traffic and Conversions and I’m lucky to have met him. He runs Freedom Laser Therapy which is a company that sells a laser hair growth system to treat hair loss.

Books 264

Server-Side Rendering

Zmags

Server-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology

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A ‘Wellness Plan’ For SMB Retailers

Retail TouchPoints

By Jeff Wakefield, Verifone Building and growing a small business is both rewarding and daunting, particularly when pitted against big businesses with larger footprints, bigger budgets and more assets overall. It’s a classic David versus Goliath scenario.

The Psychology Behind Customer Loyalty

Zaius

Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. .

Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin

My Wife Quit Her Job

Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit.

Events 198

#101 –The Basics Of The Hashtag

Zmags

Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags. Ecommerce Best Practices content & commerce customer engagement

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out.

Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?

Retail TouchPoints

Q2 was a solid three months for retail, with major players such as Walmart , Target and TJX posting some of the strongest results. The National Retail Federation (NRF) was vastly encouraged by the recent numbers, boosting its 2018 sales growth forecast to a minimum of 4.5%

Gifts 195

How Customer Service Data Can Improve Customer Loyalty

Zaius

As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns.

Can Agencies Change Their Business Model Fast Enough?

Forrester eCommerce

Agencies are no longer the exclusive marketing and business partner for CMOs. CMOs bring agency work in house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target CMOs and new business and technology stakeholders with experience agency services.

Google Shopping Explained In One Simple Step By Step Guide

My Wife Quit Her Job

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what?

Other 194

Beauty Is Art: Creative Ways to Boost Your Content

Zmags

Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

Arts 195

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience.

PayPal 233

Why Retailers Shouldn’t Ignore The Hispanic Market During Back-To-School Shopping Season

Retail TouchPoints

By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season.

5 Ways to Boost Your Ecommerce Conversions

Zaius

This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks.

AI In Retail? Nope – Start With Automation

Forrester eCommerce

Stories of thrilling, new AI use cases in retail have been popping up in our tech news feeds, whether computer vision, facial recognition, or elimination of human workers. But these sensational accounts miss an important piece of the AI learning curve.

Introducing The 5 Minute Pitch – My New Show With Scott Voelker, Greg Mercer And Mike Jackness

My Wife Quit Her Job

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time. Now the exact details of that night are still a bit fuzzy.

Events 191

Girlboss: Top Women Slaying Retail Ecommerce

Zmags

Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. The specifics depend on how things have needed to evolve as the company grows (e.g., operational workflows, staffing, system requirements, etc.).

The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

Retail TouchPoints

By Mike Putman, Customer Travel Solutions If co-brand credit cards and frequent flyer programs have taught us anything, it’s that consumers love to travel and will go out of their way for exclusive travel benefits.

Travel 195

Power Ecommerce Growth with Lifecycle Marketing

Zaius

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. But there are many steps along the way, and a lot you have to understand about your buyers.

The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared.

B2B 215

219: Practical Applications For Facebook Messenger Chat Bots With Ben Beck

My Wife Quit Her Job

Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now.

Top Ecommerce Events to Strengthen Your Buisness

Zmags

I’m sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants […]. The post Top Ecommerce Events to Strengthen Your Buisness appeared first on Zmags. Ecommerce Best Practices ecommerce news events

Events 195

13 Baby & Kids Ecommerce Sites Growing Faster Than Their Customers

BigCommerce

Babies and kids grow – fast. And the retailers tapping in to serve parents in need of toys, clothing, and gear are growing equally as quickly. Revenue for the baby care products market alone is expected to reach $11.4 billion in 2018, on their way to topping $13 billion by 2021.

Are Retail-Health Care Partnerships Just What The Doctor Ordered?

Retail TouchPoints

Retail and health care are two industries that continue to intertwine, but is that a good thing for the industry and the consumer?

The Best Subject Lines For Cart Abandonment Emails

Zaius

Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order.

How Are You Using IoT Technology To Drive Business Innovation?

Forrester eCommerce

Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing.

219: Practical Applications For Facebook Messenger Chat Bots With Ben Beck

My Wife Quit Her Job

Today I’m thrilled to have Ben Beck on the show. Ben is someone who I met randomly during lunch at Social Media Marketing World. I sat down at a table and Ben started talking about chatbots which is something that I’m really into right now.

Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce

Zmags

Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this […]. The post Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce appeared first on Zmags.

What Pizza Can Teach You About Scaling a Business Without Losing That Local, Small Biz Charm

BigCommerce

Want to grab a slice? You’ll find there are two basic options: Franchises: With franchises, just about anyone can use their smartphone, click a few buttons, and expect a hot pizza at their door.